Tag: Video Marketing Tactics

Do you use viral video marketing for your B2B quality link building strategy? If not, you are losing out on some fantastic possibilities.

You see, video marketing is no longer a preserve of B2C marketing. Even Business-to-business (B2B) customers are gravitating toward video content. And do you want to know why? Well, videos are more engaging. It is also easier to understand more complex terms with video vs. text.

But beyond that is the versatility and higher chances of return on investment. A look at B2B video marketing statistics provides a strong case for such strategies. 88% of marketers see positive ROI from video marketing.

72% of online users would rather consume video content than text. Adding video content on product pages increases stay rates on web pages.

But what do all these have to do with getting good-quality backlinks? Well, video content has a higher chance of going viral because it is shareable. And that is one of the best tactics when it comes to organic or quality link building.

Our article explores B2B viral video marketing tactics for quality backlinks.

Understanding the B2B Customer

It is critical that you first get clarity on the B2B customer. Unlike the B2C, you are... Read More