Tag: video roi

Today we're going to talk about how to leverage Corporate tools for maximum return on investment.

YouTube for the enterprise is a good descriptive name but it really is dependent on who you're talking to within an organization and enterprise. For example, it could seem overly basic to a very sophisticated I.T. organization but it could end up with a. I got it moment with a marketing organization.

But in the end I think that in many cases you have evolved and many organizations have evolved beyond YouTube for the enterprise which is that they really look to leverage a video portal within their organization and integrated with other applications making it as easy to use.

 In many ways shapes or forms like the consumer grade applications that they see but also have the heart and security integration with their social business applications like SharePoint IBM Connections. So I think that's where you've started to see more and more the movement away from the association with a Consumer brand.

But I think in terms of creating that immediate identity it helps but you just need to kind of understand how you use the language to move it in the direction that you need. And we'll come back to the balance question in a minute but let me ask a follow-on... Read More