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We help clients write humanistic videos and campaigns, so you can easily connect to prospects, instantly creating more buzz and loyalty for your product.
“The marketing team realized, that there was a huge opportunity to build highly polished messages, creating non- personalized content, and motion and emerging channels, for reaching new prospects. The video assets, and the guidance how to use them, has proved Start Motion Media to be the outlier, in a marketing industry suffused with noise.”
-Marketing Director, Managing Producer Michael Zeligs
(From a 2018 interview, regarding the Baubax brand success, utilizing Direct Response Social Videos, with Primary Inbox managed s, and video preview drip campaigns for converting early advisors & investors, who would later become accounts.)
About Content and Product Marketing (Corporate Communications)
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- Market Research: Conducting in-depth research on target markets, customer needs, and industry trends.
- Competitive Analysis: Assessing competitors’ strengths, weaknesses, and market positioning.
- Product Positioning: a and positioning strategy for the product.
- Go-to-Market (GTM) Strategy: a plan for product launch and market entry.
- Pricing Strategy: Determining best pricing models market analysis and worth perception.
- Marketing Collateral Creation: Designing sales materials, product brochures, and other promotional content.
- Messaging and Copywriting: Creating persuasive messaging and copy for marketing campaigns.
- Tech Marketing: online marketing strategies, including social media, email, and content marketing.
- Branding and Identity: Assisting with brand development and defining the product’s brand identity.
- Product Launch Management: Orchestrating the product launch process and coordinating cross-functional teams.
- Sales Enablement: Equipping sales teams with tools, training, and resources to drive product adoption.
- Customer Segmentation: Identifying pivotal customer segments and tailoring marketing efforts .
- Marketing Analytics: Tracking and analyzing marketing performance, using data to campaigns.
- Customer Feedback and : Gathering customer feedback to iterate and improve the product.
- Post-Launch Support: Providing ongoing marketing support and evaluating the product’s success in the market.
Team
Michael J Zeligs is a Content Director and Product Marketing Specialist, creative writer, multi-media director, senior editor, and s specialist, with extensive experience customer research and product marketing. Currently serving as the Integrated B2B Marketing Content & Strategy Lead at Terabase, Michael is the Project Manager of Contract Video, Content, and Product Marketing from Start Motion Media.
Education & Research: Michael studied inter-media at Stanford University during 2015-2010 where he pursued a MST degree at the Center for Computer Media and Acoustics, bridging s of composition, computer science, signal processing, and HCI experience design, with cinematic music and video post processing modalities. Michael was involved with publishing original content in journalism, climate s, technology s, and creative writing along with the first HD resolution marketing post-processing systems for live mixing and projected display of videos, as the director controlled the interactive video show (2008-2015).
As a Product Marketer and Brand Strategist, Michael s his history of communcations, creative writing, and media production, to bring a of expertise in guiding a team of creators to create in-bound and demand-centered B2C Brand content. Michael also develops lazer focused verticals for high-worth customers, conducting ABM (Account Based Marketing) for top B2B companies. Michael is known for easily creating an variety of wide-band assets, and being able to concisely explain a products features to potential customers.
Michael’s passion for creating long-form editorial , and and the ability to themes across long-term editorial strategies, helps drive impact to the market story environment. Be the author of your field solution, providing worth to the prospect.
Michael leads persuasive initiatives (Editorial, Creative, and Motion-Tech) for corporations and brands across the Clean Energy, SaaS, B2B Hardware, and E-commerce Retail industries, wile all marketing channels to successful branded content strategy, Michael has consistently contributed to the growth and success of the organizations he has worked with.
In his role as the Customer and Product Marketing Manager, Michael takes on the responsibility of and executing marketing campaigns that with s, drive engagement, and in the end generate revenue. His approach and keen understanding of market s him to create content that captures attention, builds brand awareness, and promotes client offerings across multiple platforms.
Michael is recognized for his ability to omni-channel content, using a combination of videos, images, and to drive over $1B in platform sales for clients over the last 8 years. By making use of a variety of channels such as social media, email marketing, search engine optimization (SEM), paid advertising, email automation, and content marketing, he s the reach and impact of marketing initiatives. Michael is well-versed in understanding the needs of client industries and tailoring marketing strategies , resulting in returns on investment.
As a s and content manager, Michael in messages and captivating stories that with s. He possesses a understanding of consumer behavior, market trends, and industry s, which he incorporates into his marketing campaigns to effectively the worth and client products or services.
Michael is a natural collaborator and leader, ing strong relationships with cross-functional teams to execution of marketing campaigns. He demonstrates organizational skills, attention to detail, and the ability to manage multiple projects simultaneously, all while meeting deadlines and delivering results.
With a commitment to continuous learning and staying up-to-date with the latest marketing trends and technologies, Michael remains of the industry. His dedication to excellence, combined with his passion for driving success for clients, makes him an invaluable asset to Start Motion Media and the clients they serve.
Product Marketing means being a results-oriented communicator, specializing in the customer. Michael’s expertise, mindset, and unconventional approach to marketing, make him an invaluable remote asset in any marketing team.