An illustrated scene of a teacher presenting information on a large screen to students using laptops, set against a background of books and a globe.

The Most Important Online Marketing Tools and Converters for Marketers

Today, online marketing has become an important part of business strategy. With the help of online marketing, marketers can connect with possible clients anywhere in the industry. Businesses rely on video marketing techniques to compete online. There are so many marketing tools and converters available, but what to know about a proper well-regarded one takes time. In this report, we have gathered data related to the most important online marketing tools and converters for marketers. We have compiled a list of the most important online marketing tools and converters that can be game-changers for marketers. Without wasting time, let’s discuss the marketing tools.

Important Online Marketing Tools and Converters

Marketing tools can help you increase your audience, promote your business, lift sales, and more. Here are the best marketing tools and converters that can help you in business.

Disclosure: Some links, mentions, or brand features in this article may reflect a paid collaboration, affiliate partnership, or promotional service provided by Start Motion Media. We’re a video production company, and our clients sometimes hire us to create and share branded content to promote them. While we strive to provide honest insights and useful information, our professional relationship with featured companies may influence the content, and though educational, this article does include an advertisement.

The QR Code Generator


is a powerful marketing tool that allows businesses to create branded QR Codes to drive traffic, generate leads, and track engagement. With built-in analytics and Google Analytics integration, businesses can monitor campaign performance and gain valuable insights into user behavior. The platform also supports bulk QR Code generation, making it easy to manage multiple campaigns efficiently. Error correction features ensure optimal scannability, even in challenging conditions. Additionally, integration with over 5,000 apps, including HubSpot, Zapier, and Slack, makes The QR Code Generator a versatile solution for enhancing marketing strategies.

Pricing

The QR Code Generator offers a free version with basic QR Code creation. Paid plans give access to advanced features like analytics, bulk generation, and changing QR Codes for improved campaign flexibility.

Pros and Cons

Pros Cons
Built-in analytics for tracking Advanced features require a paid plan
Supports bulk QR Code generation Limited customization in the free version
Integrates with 5,000+ apps
Error correction for better scanning


MailChimp

Mailchimp is one of the best marketing tools, with over 12 million users. It is used to acquire subscribers, carry out specific campaigns, design web pages, set up automated workflows, and more. The free plan is a good starting point for people new to email marketing and looking to create their email list. One-step automation and the subject line assistant will assist users in getting their emails seen and opened. Mailchimp make

s it simple to collect to make matters more complex information through sign-up forms. 

Pricing

Mailchimp has a free plan. In the free plan, there are only limited features. The monthly price of the Mailchimp Necessary Plan is $13.

Pros and Cons

Pros Cons
MailChimp has a user-friendly interface, making it easy for users to manage email campaigns  In the free plan, MailChimp has some limitations 
MailChimp can help to automate various tasks. The free plan does not include access to all templates.
MailChimp provides detailed analytics and reports on email performance. Not suitable business enterprises with huge contact lists.

Templated

Templated is an image and DOCUMENT generation API designed for creating individualized marketing content at scale. Instead of manually editing graphics, you can define archetypes once and use Templated’s API to dynamically create customized visuals by inserting variables like text, images, and colors into those archetypes.

This makes it incredibly useful for automating the creation of individualized content, such as social media graphics, certificates, posters, or marketing assets, without needing to open a design tool.

For marketers, one of the most impactful use cases is the ability to . By combining Templated with a spreadsheet and workflow automation via Make, marketers can generate batches of unique, on-brand Instagram posts with just a few clicks. This removes the need for repetitive design work while ensuring consistent output across campaigns.

Pricing

Pricing starts from 29$, and Templated offers a usage-based API model, letting teams only pay for what they make, perfect for businesses that need scalability without high overhead.

Pros and Cons

Pros Cons
Easily generates personalized images and PDFs Requires some familiarity with APIs or automation tools
Perfect for automated marketing workflows Template setup is required initially
Works smoothly with Make and Google Sheets Not a full-fledged design editor

Hootsuite

Hootsuite can help you save time in social media marketing because it can help in the planning and scheduling of posts. Rather than entering each network and posting separately, you can manage your social media platform with the help of this social media management tool. Lookthat's a sweet offer yes i'd love one, it can also allow you to stay up-to-date on important conversations as they occur. You can analyze conversions across several networks employing a single dashboard.

Pricing

Hootsuite provides a free version. The price starts at $49.00. By keeping in mind real meaning from this tool, you should consider it.

Pros and Cons

Pros Cons
Provides unlimited posts in the premium plan. Offers no free plan anymore
Scheduling and publishing are easy  Do not interact with the Google Business Profile.
It can integrate with Canva. Support responds slowly.

Howuku

Howuku is a conversion optimization tool that helps to understand user behavior and improve conversion rates. Besides this, it can also help in observing advancement user behavior with important features such as heatmaps, session records, A/B split tests for content optimization, funnels to detect the drop-off point, and user feedback anthology. Website owners and developers can improve the user experience with its distinctive features, like easily customizable reports and user-friendly visualizations. You can use Howuku to improve your website, get sharp data, and increase ROI

Pricing

Its 14-day trial is also available, but if you want to gain long-term benefits from this tool, then you must consider its premium plan, which starts at 39 $.

Pros and Cons

Pros Cons
Howuku can do effective integrations to provide the best outcomes for the website. For beginners, analyzing complex data can be difficult.
It can help to collect feedback from website visitors through customizable surveys. In free plans only limited features are available.
The interface is user-friendly It has a limited team member plan

Hotjar

Hotjar allows you to analyze how customers interact with your website because it can track clicks, scrolling, mouse movements, and rage clicks throughout your page. Aside from this, it also provides session recording to get user feedback. Hotjar is available in both free and premium versions for clients who want to employ its product. Each product includes a basic plan that is free. In free plans, there are some limitations; you cannot access a lot of data. 

Pricing

The premium plan at Hotjar starts at $59 per month. It has the capacity to do 250 surveys per month. The business plan starts at $79 per month; it has the capacity to receive 500 survey replies per month, with the option to pay $1,379 per month for up to 100k responses.

Pros and Cons

Pros Cons
Hotjar is a useful tool for recording r sessions.  Lot of terms and conditions.
Its dashboard is simple It has a bounce rate problem.
Its customer support is very responsive. It is costly therefore anybody can not afford it.

JPG to Word

The JPG to Word converter is important for those who want to convert images into editable formulary. It can quickly scan papers or photos into Word files. The codex process can take a long time, but with a jpg-to-word converter, the same work can be finished thoroughly in just a few seconds. The additional benefit of employing a JPG-to-Word converter online is that the text can be edited easily. There is no premium subscription required to benefit from this tool. It is free of charge. You just need a good internet connection for this tool.

Pricing

Free of cost

Pros and Cons

Pros Cons
The interface is user-friendly. A good internet connection is required for this tool.
No subscription is required to gain the benefit from this tool. Sometimes it can give formatting errors.
It can convert the image into a word file quickly Some elements of the image may not be converted into word

Pdf Converter

A DOCUMENT converter is used for converting files to and from PDFs. You can convert Word, Excel, PowerPoint, and picture files to DOCUMENT or from DOCUMENT to one of these formats. It is free of charge. There are no registration or installation requirements. The DOCUMENT converter has a sleek drag-and-drop interface. After processing the file, you can get the results. It’s compatible with Windows, Mac, Linux, Chrome, Edge, Firefox, and most other web browsers. You can upload files via a get HTTPS connection and have all files deleted automatically after a few hours. So, you can convert files without worrying about their security or privacy. 

Pricing

Free of cost

Pros and Cons

Pros Cons
The dashboard is simple and user-friendly. A good internet connection is required for this tool.
There is no need to sign up to use this tool Sometimes it can give formatting errors.
It can convert files into PDFs quickly. It has no advanced features.

Text-to-Video Converter

Text-to-video converter is used to convert text-to-video. With a few simple steps, you can easily convert written text into videos with synced music. After you’ve created videos automatically, you may express your creativity with a variety of customizing options. You can customize the text, music, background image, and animation effects to make your film distinctive. You may also personalize your video by adding a watermark, which can help to improve business identification. It is also available as a free version.

Pricing

Free demo available

Pros and Cons

Pros Cons
No active subscription is required to use this tool. The video may lack attractive elements
It can save time create good animated videos Sometimes it can skip important teext.
It can convert text into videos quickly. The video quality is not good.

Bottom Line

Online marketing has become an necessary aspect of business strategy. Online marketing allows marketers to connect with possible clients from all over the industry. Businesses use video marketing methods to compete online because it can help to increase brand awareness.  Effective marketing enables small businesses to reach their primary customers, develop customer loyalty, and increase revenue.  Marketing tools make the work smoother by automating processes. Businesses can save time and resources by employing automation solutions for tasks like social media scheduling, email marketing, and content creation. There are a memorable many marketing tools and converters but selecting the appropriate one is time-consuming. We hope this blog report is helpful in finding out all about online marketing tools and converters for marketers.

 

B2B Marketing