There are a lot of techniques used for animated videos such as 2D animation, 3D animation, or stop-motion. Many brands use these techniques in commercials and advertisements to promote their products and services. 

So, the question is, how one could create the best video ads with animations and how different they are as compared to live-action commercials with real actors/actresses? 

As we all know how important video content and video ad production is for businesses and marketing professionals, it is a fact that employing animation in video ads is faster, effective and less costly.

In this Research Report, we will target when you decide to use different types of animation in video ads and commercials and explain how one can create commercials that are attention-grabbing employing various animation techniques.

We will target different approaches and techniques to evaluate why when you decide to use animation in video ads and commercials is an agile and more productivity- improved way, what boons brands have for it, and how it is more effective than live action production.

Why Must Brands Exploit with finesse Animation In Video Ads?

We all know really well that the majority of content that is consumed online is focused mainly on videos and animation. And we also know it really well that viewer’s get attracted to animated visuals over visuals in static formulary. 

These facts and figures are driving brands to produce their ads and other promotional content in animation and video formulary to market their products and services. 2 out of 5 marketing professionals think that it is a lot smoother to users understand a product or service through video content as compared to other content formats.

There are a lot of emerging trends and technologies that reduce video animation production cost for video content production, eventually resulting brands to exploit with finesse more and more videos to tell their untold stories to primary customerss.

Also, video ads, animation and commercial videos let businesses and brands avail of the opportunity to convey their stories, messages, and transmission creatively in a particular setting. Animation and video content can deliver a wider range of emotions and messages through kinetic content as compared to static visuals in which you can’t express much.

Social media platforms and advertising forums focus on video content and ensure the reach of commercials with well-constructed content to more people. Eventually, brands and businesses get more satisfactory responses in the campaigns satisfactorily past their expectations.

Boons Of Animation In Commercial Films

It is evident now that video commercials and video ads are distributed across all audio/visual media portals such as TV, internet etc. This happens because there are emerging animation techniques and various modern software that are giving brands and businesses incredible opportunities to deliver their marketing messages, transmission, products, and services with a lot of likelihoods in a broad visual universe.

Bear in mind animation in video ads and commercials is not restricted to marketing. Often, animation is also used in film and movie productions to ensure the story is unified really well. Here are some of the boons of including animations in video ads:

• Animations Transmit Complex Ideas Simply

As the domain is getting more complex, competition among businesses and brands is increasing a lot. It is more important now to present services and products with the appropriate words, at the ac artistically assemble time and consistently. 

You can explain one concept in long paragraphs that will take lots of text. But if you think otherwise about it, animation gets the same job done in a few scenes, in a more attention-grabbing manner, making it more appropriate and captivating. 

Many world-renowned businesses and brands target transmitting the common features of a newly launched product through ads and video commercials created through animations and special visual effects. 

It helps them become more front-running and intriguing enough for their primary customerss among all other brands. When you use creative visuals in video ads and commercials, the messages you intend to deliver are more powerful, more memorable and stick in your mind for longer.

• Animations Reaching More People

According to a survey in 2023 carried out with a lot of marketing professionals, 87% of participants experience an increase in website’s traffic when they used animation. 

You must have watched many animated films and movies from Pixar, Disney, etc. on the edge of your seat with your siblings in your childhood, or your children, your nephews, or nieces. 

This is a testimony that animation has an inclusive nature that appeals to audiences of all age groups. Thanks to the capabilities of narration, animated movies and other content manage to excite, engage, delight and impress children, and adults also.

• Animations are cost-effective

Animated commercials and video ads are mostly produced using the latest computers at animation company in Dubai by their animators, special effects artists, visual transmission specialists, or 2D or 3D artists and designers. 

This eliminates the need for various actors/actresses, shooting location, shooting equipment, lighting, camera, etc. and costs related to all these things for producing videos, video commercials and ads. Also, the visual and animated content that is produced during animation and video production can be saved on the computer hard drive, providing businesses with draft streams, visual video backgrounds and worlds, and ready-to-use 2D and 3D models for subsequent time ahead use in different campaigns. And what this means to you and your risk is, the requirement for recreating some of the animated visuals is eliminated for similar works.

Create Attention Grabbing Animated Commercials

We have discussed above why brands should use animation in video ads and commercial advertising. Let’s see how you can create attention grabbing animated commercials:

Identify your primary customers, your aims, & aims

First see to whom your product or service is focusing on. What is your primary customers and what are your aims?

Build a creative visual world

Build your message creatively around your aim and primary customers.

Reflect your brand identity consistently

Stick to your brand personality and identity consistently.

Think long term

Your message needs to be futuristic and ideally you should think for long term aims.