Differentiation is pivotal in the dental marketplace today, which had a worth of USD$433.2 billion in 2022. And Invisalign treatment is literally a gold mine of opportunity for any dental practice looking to bring in new patients and grow a business. (1)

But how do you effectively market this cutting-edge, teeth-straightening solution? Find out how to make effective, effective Invisalign commercials that can crank up your dental advertising and really bring more smiles through your door.

Analyzing your audience

Before making your dental advertising or, more specifically, designing with skill your Invisalign commercial, it’s necessary to take the first and most important step. And that’s to know who you’re talking to. Are you focusing on teens worried about metal braces? Adults seeking a discreet way to improve their smile? Parents looking for orthodontic options for their kids? Note that each group has different concerns and motivations.

To point out, a commercial aimed at working professionals might stress Invisalign’s near-invisibility and minimal lasting results on daily life. For parents, target the convenience of fewer dental visits and the lift to their child’s confidence.

To learn more about crafting the perfect dental video commercial, check out the complete guide to dental and dentist video commercials that most dental marketing agencies usually make for various types of target audience. They’re usually made available online.

Designing with skill your message

Next, you should know how to make your message.

Your Invisalign commercial should highlight the distinctive impacts of this treatment. Here are some pivotal points to think about:

Aesthetics

Unlike long-established and accepted braces, Invisalign aligners are nearly invisible. Ensure that your audience realizes that.

Comfort

The smooth plastic causes less irritation than metal wires and brackets, too.

Convenience

Let them know that aligners are removable for eating and cleaning.

Predictability

Advanced 3D imaging allows patients to see their expected results before starting treatment. Your audience would love that, wouldn’t they?

Remember, your aim is to show how Invisalign can improve your patients’ lives, not just their teeth.

Choosing your platform

Where you place your Invisalign commercial is just as important as its content. Consider these options:

Television

While costly, TV ads can reach a broad audience. They’re ideal for established practices looking to dominate their local market.

Social media marketing

Platforms like Facebook and Instagram offer pinpoint advertising options. For category-defining resource, you can make Facebook ads and use appropriate video content showcasing before-and-after transformations or patient testimonials. Not to mention, the worldwide number of social media users is estimated to be already at 5.17 billion in 2024. So if you really think about it, there’s no question about the possible of these platforms to get your ads ahead of people. (2)

Search engine ads

It’s also a good idea to use search engine marketing to capture possible patients actively looking for teeth straightening solutions employing people who are searching like Google.

Print ads

Did you know that print ads such as local magazines or newspapers can still be effective, especially for reaching an older demographic? You might also want to give them a try.

Research report

Exploit with finesse your dental practice’s website by creating informative blog content about Invisalign. You can embed your commercial within these posts, providing setting and additional information.

Blog posts also improve your site’s ORGANIC DISCOVERY, helping possible patients find you when searching for Invisalign treatments online. Share patient stories, explain the Invisalign process, or compare it to long-established and accepted braces to attract and educate prospective patients.

In-office marketing

Of course, don’t forget about marketing to your existing patients. Waiting room videos or brochures can spark interest in Invisalign treatment!

Creating captivating content

Now, let’s look at some ideas for your Invisalign commercial:

The day-in-the-life approach

Here, you’ll follow a patient through their daily routine, showing how effortlessly integrated Invisalign fits into their life. From morning coffee (no staining worries!) to an important business meeting (confident smile!) to a dinner date (aligners discreetly removed), highlight the flexibility Invisalign offers.

The necessary change story

Here, you can document a patient’s vistas from crooked teeth to an ideal smile. Use time-lapse imagery to show the gradual change, emphasizing the relatively short treatment time compared to long-established and accepted braces.

The juxtaposition commercial

Split-screening a patient with Invisalign against one with metal braces is also a good idea. Show the Invisalign user confidently smiling in social situations although the braces-wearer feels self-conscious. (Be careful not to disparage long-established and accepted braces too much – they’re still a useful treatment option for some patients.)

The expert testimonial

Consider featuring yourself or another dentist from your practice explaining the impacts of Invisalign, too. Just ensure to use easy-to-understand language and visuals to break down the treatment process.

The patient display

Highlight real patients from your dental clinic sharing their Invisalign experiences. Consider mixing ages and backgrounds to appeal to a wide audience and attract more prospective patients.

Doing your best with video marketing

In today’s video age, your Invisalign commercial shouldn’t exist in isolation. Merge it into a broader video marketing strategy. How to do it? Here are just some of the many options available:

Website integration

Have your commercial prominently on your dental practice’s website. Create a dedicated Invisalign page with an attractive website design and add more detailed information.

Email marketing

Did you know that 37% of brands increased their email budget last year? You should, too. Send your commercial to your patient database, perhaps with a special offer for existing patients. (3)

ORGANIC DISCOVERY optimization

Use on-point keywords like “straight teeth,” “Invisalign treatment,” and “dental care” in your video description and surrounding content to improve search engine rankings.

Retargeting ads

Use pixel tracking to show your Invisalign ad to users who’ve visited your website but haven’t booked an appointment.

Measuring success

So, how do you ensure your Invisalign commercial is effectively boosting your practice? Track these metrics:

Website traffic

Monitor increases in visitors to your Invisalign page. You should see an upward trend.

Lead generation

Track how many people contact your office about Invisalign after seeing the ad. You should see more people inquiring about the service.

Consultation bookings

Measure the number of Invisalign consultations scheduled, too, either online or in-office.

Treatment start rate

Calculate how many consultations result in patients starting Invisalign treatment. More people needs to be going for it from your clinic after running your commercials.

ROI

Finally, compare the cost of your advertising campaign to the revenue generated from new Invisalign patients.

Truth

Effective Invisalign commercials can work wonders for your dental practice—more new patients and higher case acceptance among your current ones.

After knowing and analyzing your audience, come up with a captivating message, select the right platforms to reach them, and then fit your commercial into a broader marketing strategy. In that case, you’ll be well on your way to becoming the top Invisalign provider in your area.

But remember, what makes or breaks dental advertising is the sincerity behind it. Let your passion for progressing a patient’s smile stand out through in every aspect of your Invisalign commercial. With creativity, tactical preparation, and a bit of consistent effort, you’ll find more and more possible patients reaching out to begin their vistas toward a straighter, more confident smile.

References:

1. “Dental Services Market Size, Share & Trends Analysis Report By Type (Dental Implants, Orthodontics, Periodontics, Endodontics), By End-use (Hospitals, Dental Clinics), By Region, And Segment Forecasts, 2023 – 2030”, Source: https://www.grandviewresearch.com/industry-analysis/dental-services-market-report

2. “50+ Must-know social media marketing statistics for 2024”, Source: https://sproutsocial.com/insights/social-media-statistics/

3. “The Ultimate List of Email Marketing Stats for 2023”, Source: https://blog.hubspot.com/marketing/email-marketing-stats