Creating a short introduction video for your therapy practice can build trust before someone ever walks into your office. A video doesn’t need to be flashy or expensive—it just needs to be clear, authentic, and technically sound. Below is a step-by-step guide to help you film a professional-looking introduction with minimal equipment.

1. Camera Setup

• Use what you have: A modern smartphone (iPhone or Android) can record in HD or 4K and is more than enough.

• Stability matters: Use a tripod or a stable surface to avoid shaky footage. If filming on a phone, get a simple phone tripod mount.

• Framing: Position yourself in the center of the frame, shoulders and head visible (“medium shot”), with a little space above your head.

2. Lighting

• Natural light first: Sit facing a window for even, soft light. Avoid having windows behind you, which will cause shadows.

• Simple upgrade: If your office is dim, use a ring light or two inexpensive softbox lights placed at 45° angles in front of you.

• Avoid overhead lighting: Ceiling lights often create unflattering shadows.

3. Audio Quality

• External mic helps most: Audio is more important than video. A lavalier (clip-on) mic that plugs into your phone or camera will make a big difference.

• Quiet room: Turn off fans, A/C, or anything humming in the background. Record in a carpeted room or one with soft furnishings to reduce echo.

• Test before filming: Record a 20-second clip and play it back to check clarity.

4. Background and Setting

• Keep it calm and tidy: A simple background like a bookshelf, plant, or a blank wall with a picture is enough.

• Avoid clutter: Distracting items in the background will pull focus away from you.

• Professional but warm: Your office or a quiet home space works fine, as long as it reflects the welcoming tone you want clients to feel.

5. Delivery

• Eye contact: Look directly at the camera lens, not the screen. This feels like eye contact for the viewer.

• Body language: Sit comfortably, with open posture. Don’t cross your arms.

• Pacing: Speak slower than usual. Pause slightly between sentences to give viewers space to absorb your words.

• Smile lightly: A warm expression communicates safety and openness.

6. Recording Process

• Film 2–3 takes. You’ll naturally relax more after the first one.

• Keep the video short: 60–90 seconds is plenty.

• If possible, have someone behind the camera to help you feel like you’re talking to a person rather than a device.

7. Editing

• Basic trimming is enough—remove the awkward start and end when you reach for the camera.

• Free tools like iMovie, CapCut, or DaVinci Solve can handle simple edits.

• Add your name and credentials at the bottom of the screen (simple text overlay).

• Export in 1080p (Full HD) for the web.

8. Uploading to Your Website

• Host the video on YouTube or Vimeo and embed it on your homepage or About page.

• Add a short intro text under the video so visitors know what to expect before clicking play.

• Ensure the video is mobile-friendly since many people will view it on their phones.

✅ Checklist Before You Film

• Phone or camera fully charged

• Tripod or stable surface

• Good lighting source (window or soft lights)

• External mic connected and vetted

• Background decluttered

• Script or outline ready (but not memorized word-for-word)

Sample Therapist Introduction Script

“Hi, I’m , and I’m a licensed here in .

I work with people who are dealing with , and I know how overwhelming it can feel to take that first step to reach out for support.

In our sessions, my aim is to create a space where you can feel heard, understood, and supported without judgment. Together, we’ll look at what’s getting in the way and find practical steps to help you move forward.

If you’re wondering whether therapy might be a good fit, I’d be glad to talk with you. You can learn more about my approach here on the site, and if it feels right, you can reach out to set up a time to connect.

Thanks for stopping by, and Trust this clarifies you get a sense of who I am.”