Business video that earns its keep.

Films for Sutter Health · Discovery · Smithsonian · BET · Google · Uber. We plan, shoot, and cut for the channel where it actually has to perform — homepage hero, LinkedIn feed, sales-deck loop, paid social. Fixed scope. 4-week core delivery. One point of contact.

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How we work

Clarity before cameras

You don’t buy “a video.” You buy a measurable outcome. We document target segments, conversion events, and distribution before we script a word.

  • Deliverables map: asset list aligned to funnel stages (awareness, consideration, proof).
  • KPI model: cost-per-qualified‑view, view‑to‑SQL %, and payback window.
  • Distribution plan: owned (site, email), paid (social, programmatic), and sales enablement.

If the distribution is unclear, why shoot at all?

Production without waste

We engineer for coverage and modularity. One shoot becomes many assets, sized for every channel your buyers actually see.

  • Typical one‑day capture → 12 core edits + 40+ cut‑downs.
  • On‑site director + lean crew for speed; remote review to accelerate approvals.
  • Brand controls baked in: styleframes and shot lists sign‑off before production.

Result: more reach per dollar, fewer reshoots.

Distribution‑back editing

We cut from the endpoint backward: where will this be seen, and what action matters? That determines pacing, aspect ratios, and messaging hierarchy.

  • Placement‑tuned variants: homepage hero, LinkedIn feed, sales deck loop, outbound micro‑clips.
  • Action cues: CTA language synced to funnel intent and sales follow‑ups.
  • Performance feedback loop: swap‑tests on hooks, captions, and lengths.

What we deliver

A film is only as good as the meeting it gets you into. We cut for the moment a buyer actually decides — the homepage hero, the LinkedIn scroll-stop, the slide a sales rep drops into a deck at minute three.

Speed

4–6 weeks end‑to‑end for a core package; rush options available when the window is tight.

Coverage

20–60 assets from a single capture plan, formatted for site, social, sales, and events.

Control

Brand‑safe, reviewable checkpoints: creative brief → styleframes → rough cut → fine cut → master.

Trusted by

  • Sutter Health
  • Discovery
  • Smithsonian
  • BET
  • Google
  • Uber

San Francisco · New York · Austin · Denver · San Diego

The Most Expensive Video Is the One You Don’t Use

Unused footage is pure waste. Our method eliminates shelf‑ware by tying every edit to a channel, a message, and a measurable action. If an asset lacks a job, it doesn’t ship.

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Process

1) Define Outcomes

We turn business goals into a brief with KPIs and channel plan you can approve in one meeting.

2) Capture Smart

Director‑led shoot, lean crew, high coverage. The goal is flexibility, not bloat.

3) Edit for Placement

We cut variants by placement and intent, then iterate on the hooks that pull qualified attention.

If you can’t measure it, we won’t recommend it.

Ready When You Are

Give us your objective and your time window. We’ll return a costed plan, a draft asset list, and a production calendar—so you can say yes (or no) with eyes open.

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