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26 Mar: Careers

Video Careers at Start Motion Media: Onset Roles for Commercial Video Production

Start Motion Media offers a variety of career opportunities in the video production industry, especially for commercial projects. The company values diverse talents and skills that contribute to the creation of high-quality, impactful videos. Here’s an overview of the typical roles available onset for commercial video production at Start Motion Media:

1. Director

  • Responsibilities: Oversees the entire production process, from conceptualization to final delivery, ensuring the project aligns with the creative vision and client’s objectives.
  • Skills Required: Strong leadership, creative vision, and decision-making abilities.

2. Producer

  • Responsibilities: Manages the logistics, scheduling, and financial aspects of the production, coordinating with different departments to ensure smooth operations.
  • Skills Required: Organizational prowess, budget management, and communication skills.

3. Director of Photography (DP) / Cinematographer

  • Responsibilities: Leads the camera crew, lighting decisions, and shot compositions, crafting the visual style of the video.
  • Skills Required: Expertise in camera operation, lighting, and a keen eye for aesthetics.

4. Camera Operator

  • Responsibilities: Operates the camera during shooting, following the DP’s direction to capture the required footage.
  • Skills Required: Technical proficiency with camera equipment and a steady hand for smooth footage.

5. Sound Engineer / Audio Technician

  • Responsibilities: Manages the audio recording on set, ensuring clear sound capture and monitoring levels during the shoot.
  • Skills Required: Knowledge of audio equipment, sound mixing, and problem-solving in variable acoustic environments.

6. Gaffer

  • Responsibilities: Leads the lighting crew, designing and executing the lighting plan in collaboration with the DP to create the desired mood and atmosphere.
  • Skills Required: Deep understanding of lighting techniques, equipment, and electrical safety.

7. Grip

  • Responsibilities: Works closely with the camera and lighting departments to set up and rig the necessary equipment for each shot.
  • Skills Required: Technical knowledge of grip gear, physical strength, and adaptability.

8. Production Designer / Art Director

  • Responsibilities: Develops the visual concept for the production, overseeing set designs, props, and location aesthetics to fit the project’s theme.
  • Skills Required: Creative vision, attention to detail, and the ability to translate concepts into practical set designs.

9. Makeup Artist and Hairstylist

  • Responsibilities: Responsible for the makeup and hair styling of talent, ensuring consistency and appropriateness for the video’s style and narrative.
  • Skills Required: Artistic ability, knowledge of makeup and hair techniques, and time management.

10. Editor

  • Responsibilities: (Post-production role) Assembles the filmed footage, adding effects, transitions, and ensuring the final product is coherent and engaging.
  • Skills Required: Proficiency in editing software, storytelling ability, and attention to detail.

These roles represent the core team typically found on a commercial video production set at Start Motion Media. Each position plays a vital part in creating compelling, high-quality commercial content, reflecting the collaborative nature of the industry and the diverse skills required to produce exceptional video content.

Full service creative agency

08 Nov: Personalized Video

It permits us to consist of 1-to-1 useful statistics directed to unique audiences, which improves engagement significantly, will increase the view-charge and hence, the conversion costs or reaching the video dreams as well (recognize a message correctly, find out about a product, purchase the product or service) 

  1. A Personalized video can comprise three variables: texts, images, and colors.

When growing a customized video, it’s key to consist of the individual or business enterprise’s call when you have to get the right of entry to a database with that statistics.

It’s critical to apply the call, or every other personalized information, in an incorporated manner with the video and no longer overprint it above the animations or images.

Personalized Video: Everything You Need To KnowPersonalized video is custom designed for a personal viewer and may assist shape trusting relationships.

That’s why recording and sending a customized video message is a suitable way to seize your viewers’ eyes and engage them.

You can use personalized films to grow e-mail conversions, raise touchdown web page sign-ups, increase occasion attendance, enhance patron satisfaction, and more.

Personalized films may be recorded and despatched to person recipients to e-e-book a meeting. We provide a small demo, explain a contract, offer patron support, or may even have uses for group communication and collaboration.

Using approaches including an attention-grabbing video thumbnail with their call written on a whiteboard, incorporating a prop so that it will take hold of their interest. Growing a screenshot video that hovers over their LinkedIn profile or business enterprise internet site personalizes the revel a good deal extra.

But via way of means of treating every prospect and patron as a person, personalized video lets you connect.

Benefits of personalized films include: Breaking thru the noise, Higher e-mail open costs, Higher click-thru costs, Generating extra prospect engagement Building relationships that power offers ahead. Why do personalization paintings so well?

And entrepreneurs are giving them what they need: Overall commercial enterprise video advent multiplied via way of means of 135% closing year.

Combined, a customized video in an e-mail is a charming outreach combination.

By personalizing films, you construct one-on-one connections, which could make visitors experience extra approximately you and your product or service.

Creating a customized video is simpler than you think.

Follow those steps to create a compelling, personalized video for a prospect.

Personalized films cope with their visitors at once via their call and other non-public info. We hope you can personalize it to create a sense of one-on-one communique that feels extra up near and non-public.

The viewer may use videos with this sort of personalization stage within the very last tiers of your income advertising funnel to nurture your leads.

This form of one-to-one method thru video advertising is one of the handiest strategies of connecting with prospects.

It is a herbal human tendency to react and pay extra interest. At the same time, your call is taken and personalized films take gain of this very tendency of consumers.

Personalized films make away of means of growing a video template onto which CRM information incormporates.

Such films nearly right away connect to leads on a different non-public stage.

In this article, we will communicate approximately 10 such agencies who fantastically included a few first rate personalised films of their advertising strategies.

However, incorporating personalization in video advertising can sometimes be cleaner because it sounds.

Anyone can create a easy template and position the visitors call at the video and contact it personalization.

To show you what I mean, I’ve indexed more than one of the high-quality examples of personalised video advertising online today.

These examples show you how critical idea and execution is and could assist you in admiring how effective a medium personalized video may be.

Why Create Personalized Videos at Scale?

However, the price and time of recording personalized films could make them infeasible to enforce at scale for your B2B income and advertising process.

So the query is… how will you customize films at scale?

We prepare a listing of the high-quality video personalization software program.

It’s critical to pick the right video personalization platform earlier than you get started, due to the fact you’ll need to preserve to apply the equal one for an extended time.

The splendor of video personalization is that you may set it and overlook it.

Once you put matters up, you ought to be capable of use your personalised films long-term: video e-mails, internet site films, in-product tutorials, or everywhere else you need to humanize your communique.

While you may need to preserve to refresh your content, it’s critical to pick the high-quality video . Personalization is a platform so that it will develop together along with your commercial video.

We advise you to recall these elements as you pick the high-quality video personalization platform.

Video personalization is incredibly technical.

You don’t need to create personalized films at scale, best to understand you’re the use of the incorrect names or dynamic variables on every video.

In addition to the technical factor of making personalised films, you need to make sure that the software program you’re the use of goes to power the effects you’re searching.

In this post, we’re searching at video personalization withinside the B2B context to create and beef up patron relationships.

Personalizing films at scale is meant to prevent time… Not price you extra!

It would help if you made sure that the video personalization platform you pick is intuitive and clean to apply.

Start Motion Media is a platform for agencies to create personalized films at scale.

Then, you may percentage films in e-mail, with a link, or at once out of your CRM or advertising automation platform.

Personalized Video References:

https://www.vidyard.com/blog/personalized-video/#:~:text=Personalized%20video%20is%20a%20video,Everyone%20likes%20to%20feel%20special.

https://www.videoform.com/blog/10-personalized-video-marketing-examples-you-need-to-see/

https://blog.sendspark.com/best-software-personalize-videos-scale

Pure Grit

08 Nov: Scriptwriting Videos for Commercial TV (How To)

How to Master TV Commercial Script Writing

But it took me wanting my scripts to have cymbal clash—like a dope video-creator.

THIS is the energy you need whether your working on a blockbuster ad campaign or making an online video look D.O.P. AS HELL! Your script is the lifeblood to any video project – it’s the blueprint that will direct you through production. That’s the beginning of everything and then it builds from there.

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dawn 4869057 1920

Why the Script Matters

The script is to your video as the recipe is to a food. Cast — This is a scene-by-scene, line-for-line guide to what happens in your video: the action and transitions. One step without the other and you would be flying blind—and no one wants that when there is time, money on the line.

The good news is that at Start Motion Media, we have refined the process and developed a proven scriptwriting formula to make it easier for creatives. Making a video is fun and it takes most of us no time to install oodles into an unaffected brain; but YOU DO have something you want to talk about RAHRT now, make sure what you are trying to say can be said with ease.

Why This Is Important for Scriptwriting

Script to organize thoughts: Your jumbled immature baby idea turns into a neat and clean grown-up story with very mature proceedings.

It keeps the production running smoothly: The director will know what to expect, as will a crew or actors.

Saves time: A good script ensures you complete filming before a massive reshoot or awful editing nightmare starts to rear its head.

To give a simple analogy, skipping this script is like trying to make cake without any recipe. Of course, you might end up with something edible (barely) but it is not going to be what you wanted.

TV Commercial Script Structure

A video script is not just a piece of paper with words on it, this is more like the playbook for your production. It encompasses everything from content sequences to voice-overs, shots and timing. Here’s what you need to know:

Hook Your Audience

The first few seconds were the most important aspect. Attention needs to be piqued immediately — you need the listener to care about what you are saying. Make it a zinger, punch line or image that will bring the audience in.

List Your Key Messages

What do you want your message to be when the audience leaves?

Type out the backbone of all your greatest unifying features (USP), what sets you apart from everyone else and why people want or in theory would need your product/ service.

get results
get results

Implement a Call to Action (CTA)

So why are people viewing your video?

Inform people, make them take action. Whether on purchase, sign-up or just click through online,every one of these need to be crystal clear and attractive.

A Step by Step Guide on Composing Your TV Commercial Script

Do the following steps at Start Motion Media:

1. Outline Your Main Ideas

Why are you showing me this video? Who are you speaking to?

Outline your main ideas This will help to keep your script concise and clear.

2. Organize the Flow

Order your thoughts in a logical way. What comes before action if you’re telling a story? What’s the climax? How does it end?

For informational video, maintain your content in such a way that the viewer should feel they are getting something at each second.

3. Add Visual Notes

Scripts are predominantly dialogue-focused, but remember to keep the visuals in mind as well. List out what big shots or things need to happen. An example — If there is a product close up, then it needs to be called out so that the production team can add another shot for this case.

4. Keep it Conversational

Your script should be natural sounds. Think about how people talk when writing. This of course should be written in a manner that is not overly formal but uses an exchange format to keep the reader engaged.

5. Make it Brief but Impactful

Since most ads are only 30 to 60 seconds long, you better choose your words wisely. Cut the Fluff, Keep Statements Short and Sweet

6. Review and Refine

Read your work repeatedly. Does it flow smoothly? Does it keep your attention? Are the messages clear?

Read it aloud to see if you got the feel correctly.

15 Tips for Writing Killer TV Commercial Scripts

Write with a Camera: You must think of your script as something more than written words; you need to sort the story out and prepare, scrip it in your mind keeping the camera in front.

Just One Theme: Focus on one thing. Keep it simple and focus on one main thought.

Use Emotion: Good ads, make you feel something — whether happy or sad is secondary.

Simplify: Less is more. Too much conversation is certainly the wrong way to go about it, though — let your images speak when they can.

Sample Script Structure:

[Opening Scene]

Visual: Close-up of product

Narrator: You know that feeling when your day needs a lift? Meet [Product Name]—the energy you want, on the…

[Middle Section]

Icon: Everyday settings in which product used (icons of people using the product)

Voiceover: “Whether you are in the office, workout or on-the-go [Product Name] is designed to maintain blood sugar and energy levelsONGOING.

[Call to Action]

Product over a clean background/ Follow the link to their website

Voiceover: “For more information and to get yours visit [Website]”

Write Today: Your Beginning Road

Plan your Script: Don’t just jump into a commercial. It doesn’t have to be perfect right from the start but having a roadmap makes most things easier as you move through production.

You know — like the one we have for you at Start Motion Media, in which a script can be edited according to your requirement and what it will take is definitely not more than 2 minutes out of an explainer video. Here are templates to get you started.

Keep in mind that every great video script, leads to a great video. If you make it readable, interesting, and on-brand; your commercial will be awesome most of the times.

Scriptwriting Video References:

https://www.wyzowl.com/how-to-write-a-video-script/

https://animoto.com/blog/video-tips/how-to-write-a-video-script

https://biteable.com/blog/video-script/
https://blog.hubspot.com/marketing/how-to-write-a-video-script-ht