TV Commercials

15 Oct: CTV and TV Commercial Ads Production Company

TV Commercials: The bygone days, the current situation and what awaits us in future advertising

TV commercials …. What comes to mind? Might be Coke’s world-beating “I’d Like to Buy the World a Coke” or Apple’s epochal 1984, which wasn’t just about selling you a product but changing an entire industry. Television commercials have not only been for sales, but also sculpting our culture and a brand with stories that stick around forever.

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Now* In reality TV advertising has taken on a new identity. Locked to prime-time slots, now it bleeds across streaming services and shoppable video-s. -Powered by AI: BIAs with bots soonMETAJECT.intro-Locked copyright notice >DIGITAl-rights_regex-Copyright_notice-lines.of.codePattern industries.bytesWhat were] once locked.to primeZtime-slotsnowbleed acros-streamingbetterse.comshoppabl-videosasupported-byAI-driven-immersiveexperience- This isn’t just evolution. There has been a complete overhaul in the way ads interact with and sell to their viewers.

Game-Changing TV Ads

Advertising is often about more than selling products — it lingers in the zeitgeist. Below are some which changed the marketplace:

Coca-Cola’s “Hilltop” (1971)

It was more than just a pop commercial. During a moment of global chaos, it was an anthem for feelings. What people really saw was not just a Coke, but an ideal.

We weren’t hocking soda in that ad. We sold a vibe — and people loved it. Harvey Gabor’s Creative Director, Coca-Cola “Hilltop”

Apple’s “1984” (1984)

He served as a true example of what the new era has in store, by Ridley Scott’s masterpiece for Apple. Rather than posting a generic product shot, it re-wrote the book in every sense. The difference was that the Macintosh wasn’t only released, it was a symbol of non-conformity.

Old Spice – The Man Your Man Could Smell Like (2010)

Well, this one did not just sell deodorant. It turned entertainment into advertising. The idiosyncratic humor was hyper-masculine as viral content before viral even became a strategy.

“Humor and personality aren’t just for selling, they’re for brand loyalty. – Video

The evolution of TV ads for the digital age

TV ads are no longer stuck-in-box on our TVs. They have gone digital, and that means your brand’s ad can no longer just fill a 30-second spot — it must now operate across platforms.

It also shows where linear TV remains king of the 30-second spot.

The timeless 30-second ad Lives on, particularly once multiplied millions watch the Super Bowl. But it is a dying breed, only kept for appointments.

Streaming Ads: Accurate, Not Airing in england.

With the rise of Hulu and Netflix — audience targeting has been turned into a whole new ballgame. Now instead of shouting your message to the masses, you are speaking just a little louder than everyone else.

“​We went from mass broadcast to precision targeting. All ads you see in your timeline are personalized to fit yourself. By Danielle Warren, Google Senior Editor

Shoppable Ads: Direct to Cart

Why watch a commercial when you can purchase the product, on screen. Modern day Ads are not equal to Branding, they are integrated with Shopping.

The Spine of a Great Commercial is Its Story

At their hearts, the winning ads tell stories not about selling goods. The best commercials hit you right in the feels, or at least make an immediate impression.

Emotional Resonance

Look at something like Google’s ‘Parisian Love’. The simple ad is all heart, capturing the magic of search in small moments from everyday life.

Emotional engagement builds not only sales, but loyalty. – Gallup Report

Consumers Want Authenticity

PERFECT POLISHED ADS ARE DEAD People want authenticity in stories, emotions and from the brands that should resonate with one values.

NEXT: Future Of TVAds —:numelindr • My first time

The rise of digital platforms and all new emerging technology is making TV commercials change. They have never done that ever before. Details shaping the new generation of ads:

Personalized, AI-Driven Ads

Because Of Ai, Everything Is Getting Personal — Even Ads Prepare for content built to fit you instead of a niche in the demographic landscape.

Immersive, Interactive Experiences

But no longer are ads merely something you watch; AR and VR technologies have created new dimensions in play for audiences. Try on shoes in the ad, or buy a product directly from it.

The Age of Short-Form

TikTok showed us how you can pull in millions with short and sharp content. With the rise of platforms like IG Reels and YouTube Shorts, managing to tell your story in seconds is a necessary brand skill.

But, Commercials Will Always Be On TV

Even with all the different ways we watch, TV commercials remain a force in advertising to be reckoned with. That format is continuing to evolve from traditional 30-second spots into AI-driven, interactive experiences while still maintaining its unparalleled connection with audiences.

Pure Grit

08 Nov: Scriptwriting Videos for Commercial TV (How To)

How to Master TV Commercial Script Writing

But it took me wanting my scripts to have cymbal clash—like a dope video-creator.

THIS is the energy you need whether your working on a blockbuster ad campaign or making an online video look D.O.P. AS HELL! Your script is the lifeblood to any video project – it’s the blueprint that will direct you through production. That’s the beginning of everything and then it builds from there.

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Why the Script Matters

The script is to your video as the recipe is to a food. Cast — This is a scene-by-scene, line-for-line guide to what happens in your video: the action and transitions. One step without the other and you would be flying blind—and no one wants that when there is time, money on the line.

The good news is that at Start Motion Media, we have refined the process and developed a proven scriptwriting formula to make it easier for creatives. Making a video is fun and it takes most of us no time to install oodles into an unaffected brain; but YOU DO have something you want to talk about RAHRT now, make sure what you are trying to say can be said with ease.

Why This Is Important for Scriptwriting

Script to organize thoughts: Your jumbled immature baby idea turns into a neat and clean grown-up story with very mature proceedings.

It keeps the production running smoothly: The director will know what to expect, as will a crew or actors.

Saves time: A good script ensures you complete filming before a massive reshoot or awful editing nightmare starts to rear its head.

To give a simple analogy, skipping this script is like trying to make cake without any recipe. Of course, you might end up with something edible (barely) but it is not going to be what you wanted.

TV Commercial Script Structure

A video script is not just a piece of paper with words on it, this is more like the playbook for your production. It encompasses everything from content sequences to voice-overs, shots and timing. Here’s what you need to know:

Hook Your Audience

The first few seconds were the most important aspect. Attention needs to be piqued immediately — you need the listener to care about what you are saying. Make it a zinger, punch line or image that will bring the audience in.

List Your Key Messages

What do you want your message to be when the audience leaves?

Type out the backbone of all your greatest unifying features (USP), what sets you apart from everyone else and why people want or in theory would need your product/ service.

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Implement a Call to Action (CTA)

So why are people viewing your video?

Inform people, make them take action. Whether on purchase, sign-up or just click through online,every one of these need to be crystal clear and attractive.

A Step by Step Guide on Composing Your TV Commercial Script

Do the following steps at Start Motion Media:

1. Outline Your Main Ideas

Why are you showing me this video? Who are you speaking to?

Outline your main ideas This will help to keep your script concise and clear.

2. Organize the Flow

Order your thoughts in a logical way. What comes before action if you’re telling a story? What’s the climax? How does it end?

For informational video, maintain your content in such a way that the viewer should feel they are getting something at each second.

3. Add Visual Notes

Scripts are predominantly dialogue-focused, but remember to keep the visuals in mind as well. List out what big shots or things need to happen. An example — If there is a product close up, then it needs to be called out so that the production team can add another shot for this case.

4. Keep it Conversational

Your script should be natural sounds. Think about how people talk when writing. This of course should be written in a manner that is not overly formal but uses an exchange format to keep the reader engaged.

5. Make it Brief but Impactful

Since most ads are only 30 to 60 seconds long, you better choose your words wisely. Cut the Fluff, Keep Statements Short and Sweet

6. Review and Refine

Read your work repeatedly. Does it flow smoothly? Does it keep your attention? Are the messages clear?

Read it aloud to see if you got the feel correctly.

15 Tips for Writing Killer TV Commercial Scripts

Write with a Camera: You must think of your script as something more than written words; you need to sort the story out and prepare, scrip it in your mind keeping the camera in front.

Just One Theme: Focus on one thing. Keep it simple and focus on one main thought.

Use Emotion: Good ads, make you feel something — whether happy or sad is secondary.

Simplify: Less is more. Too much conversation is certainly the wrong way to go about it, though — let your images speak when they can.

Sample Script Structure:

[Opening Scene]

Visual: Close-up of product

Narrator: You know that feeling when your day needs a lift? Meet [Product Name]—the energy you want, on the…

[Middle Section]

Icon: Everyday settings in which product used (icons of people using the product)

Voiceover: “Whether you are in the office, workout or on-the-go [Product Name] is designed to maintain blood sugar and energy levelsONGOING.

[Call to Action]

Product over a clean background/ Follow the link to their website

Voiceover: “For more information and to get yours visit [Website]”

Write Today: Your Beginning Road

Plan your Script: Don’t just jump into a commercial. It doesn’t have to be perfect right from the start but having a roadmap makes most things easier as you move through production.

You know — like the one we have for you at Start Motion Media, in which a script can be edited according to your requirement and what it will take is definitely not more than 2 minutes out of an explainer video. Here are templates to get you started.

Keep in mind that every great video script, leads to a great video. If you make it readable, interesting, and on-brand; your commercial will be awesome most of the times.

Scriptwriting Video References:

https://www.wyzowl.com/how-to-write-a-video-script/

https://animoto.com/blog/video-tips/how-to-write-a-video-script

https://biteable.com/blog/video-script/
https://blog.hubspot.com/marketing/how-to-write-a-video-script-ht
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20 Dec: 10 Ways to get Leads and Customers with Video Advertising


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10 Ways to get More Leads and Customers with Video

I bet you do – what business owners and project creators don’t want more sales revenue?

The question is how….

There are thousands of ways to account for your marketing approach these days. But what is the best direction for you to focus?

In the world of Video Production for Advertising, we’ve found that pages with videos rank your website higher, because they interact with the hundreds of factors that google, investors, and customers are looking for.

And most importantly they help enhance user interaction and trust in your brand.

The truth is that a solid marketing campaign with never reach all the people who it is meant to, because even if you push really hard and use your whole budget on facebook and google ads, you are only going to get access to a fraction of the market.

But we’re still able to create amazing results for our clients, because we focus on the simple set of things that really make a difference. This way, even if you have a small community, we can help you get your message to them and support smaller audiences to convert at extra-ordinarily high levels. How? Through the beauty and power of story.

Just look at our “Clients” page and see how many people have had significant growth in their venture, though a marketing investment in video production with us.

What video types are trending now?

As we fast forward to the decade of 2020-2030; Here’s how we plan to address our clients evolving needs, and to help them get more view and conversations than their competitors. 1) Keeping in touch with what audiences are buying, now. 2)Staying committed to providing creative, story and culture driven content, not just left-brained “explainers. 3) Using advanced stabilization tool, and unique shots of light and the outdoors, to create a more polished, evocative feel.

If you think that’s useful, just look at our previous kickstarter rankings, with several of our videos going viral and raising over $1M in just a few weeks.

Not many craigslist or thumbtack videographers can say that. But you know what’s even harder than creating a compelling, viral video? Creating videos for international markets like UK, India, and South Korea, and supporting both international and US domestic clients to gain access to our services. Not to mention that our production staff spans the top 7 cities in the USA, so you can produce in a city near your, for no added travel fees.

Who wouldn’t want San Francisco Production talent for projects from all over the world?

Using Video Production, we grew our client’s earnings to over $22M in the decade 2010-2020, and saw the number of converted customers and traffic skyrocket each year as our consumer and investor-oriented depend.

We Know our Tools. This is what people hire us to do better than anybody – amazing, polished videos, at market prices, so that you can rapidly boost your own traffic and and your conversions, and grow a profitable business with video.

Real brands know how to be Culture-Makers.

For ads, even the hardest industriessave 80% of their costs when they advertise with video views compared to any other form of click advertising. And with  persuasive technology, we are able to give your company a unique advantage for a highly effective video campaign.

Just think about it…we are competing with Studios who demand $50,000 and 4 months to produce your 30 second broadcast TV message, and providing the same level of polish and energizing feel to your culture-making story, so that people who are advertising on facebook, instagram, youtube, and kickstarter can have enterprise level advertising at their fingertips. With the best cameras, an efficient and friendly staff, and cinematographers and editors with an eye for beauty, we lead the way when it comes to business video production.

Premium Advertising vs. StartMotionMEDIA

And best of all, our videos are sill outperforming all the overpriced 90’s era studios. The kinds of return on investment our clients receive, by having premium video production done at an introductory price, is astounding. Make a difference on your next ad campaign, and have a smooth, clean, and exciting ride for your creative product ideation, without getting mired in the issues (like delays and hidden fees) that used to plague clients in commercial video industry.

This is the main focus that we’ve had in building the company since 2009, to make something that’s better for viewers, and better for clients, and it’s the central contributing factor for why we’ve been able to work with so many new household brands and innovative projects, like the ones below:

In the ten years we’ve been doing video, the SINGLE THING that we’ve mastered is building an evocative story, and using sequencing and the highest quality color to get you a video campaign, right when you need it most.

We’ve become so good at helping customers do just that, and get results with video marketing, that we now have a limited schedule, and many clients competing to work with us each month. Already we are booking into this year.

Clients, Companies, and Brands do uncanny things

Like when Ergo Driven used our video to drive their first $150,000 in sales in only 30 days. Or when Odyssey, a game manufacturer, got 115 reviews in Vice in their first week.

So the real thing for you to consider isn’t whether or not we can make a good video. It’s whether or not you are willing to work with us.

We’re filmmakers. Honestly we hate sales more than anything else. We are artists, directors, and image enthusiasts, with an eye for beauty, and the gateway to soothing, funny, human, and artful,  shots, for products that want to be seen.

We like our activities to be centered around what our passion is, and only that, which is: Premium Commercial film making for the modern age.

SO – if you hope to work with us and grow your project, to develop your next business marking campaign, keep reading for  the next part:

Step 1

Click here on this application link

You’ll see a short set of questions to fill us in about what you are creating, nothing too much but we do need the standard options and to know what industry you are in, what you are hoping to sell, that way we have some items to understand what you are working on .

Make very sure that the contact info and email you provide is one that you monitor often so that we can find you.

step 2

Here’s what will happen after

Once you’ve answered the questions , you’ll be directed to a page to sign up for a phone meeting time, to schedule a time,

If we like the direction and content of your project, and the basic details are a match, we will follow up with the phone meeting and discuss your project requirements. If it’s not the right fit or if we are full with current clients for the season, we may politely cancel.

You will hear from us in 24 hours after submitting the questionnaire.

The scheduled calls will be about 30 minutes, and this is where we are able to start working to find out the best and most efficient project service model for what you may need, and you can ask any questions you might have about our company and the way we approach things to make it all happen.

If on the call you don’t want to move ahead, that is fine.

Ultimately succeeding with online video for business is for people who take action and are willing to receive support form the right partners, entrepreneurs who see their best opportunity to enhance the greatness of their company is through video.

Fill our the form below, and at the end, Select “Schedule your private call with Start Motion Media” to get the process going.

Our people will be in touch as soon as possible to find a time to chat.

 

SCHEDULE PRIVATE CALL WITH STARTMOTIONMEDIA

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10 Ways to get Leads and Customers with Video Advertising