The effective testimonial video provided to customers is excellently completed 15 minutes of reading picture: You are a small business owner trying to convert your potential customers into customers. You have attracted audiences, attracted them to your website, and convinced them to join your mailing list or follow your social channels, but they are not ready to buy. How do you turn them into customers without bothering you too much?
The answer is video. Suppose you have already developed a video marketing strategy or are starting from scratch. If you want to convince the audience to take action, you need a video. Although most video styles will be helpful in this situation due to the effectiveness of video as a medium, we recommend using customer recommendations to encourage purchase intent and generate potential customers.
What are customer reviews? Recommendations are just existing users of your product or service who share their experience with your brand. There are many customer testimonials, but the two most common are rewrite and video testimonials. Video recommendations add persuasiveness and personality, making them ideal to get your audience to take action. The key to video reviews is authenticity.
You want to tell the customer’s story as you wish. Words can maximize the impact (and credibility) of the story. There are many good reasons to create customer videos for your business, but there are right and wrong. Don’t you believe us? Check out these 11 great business examples we put together in the right video testimonials, and take advantage of 11 tips and tricks that improve these videos. Show concrete and actual results.
Client: Provide consultants on request.
Since the feedback from Ray White, the marketing director of ICUC Social, is very specific, this example of applying for a consultant is very effective. Particularity is one of the most powerful elements in a strong video recommendation book because it can provide your potential customers with data and help them visually understand how your product or service provides them with tangible value.
The more accurately you can enable them to visualize how their brand fits their unique use cases, the better.
White said: “We have increased from 40 potential customers per month to more than 300 potential customers per month… 15 appointments per month to 60-70 appointments per month, and sometimes even 90,” he gave convincingly.
A convincing result: Evidence of how on-demand consultants can help your business and how they can help your business. The audience believes in the service and wants to know how it can benefit their business.
The truth in the audit object: Kalthop School This example of the Kalthop School is unique, and children can talk about why they love their school.
When parents decide where to send their children to school, it will affect you and your child when you make the purchase decision. In this sense, you can receive more reliable advice for the school than one of the following end customers: Are the children themselves? You bring value from other sources by creating video recommendations to generate leads. If you ask your customers to tell the truth and keep it true, your content will appear fair and accurate without overpromotion or commercialization. As anyone in the video industry will tell you, getting children to pretend to be themselves is not easy. No one thinks this is more real than children.
Capture Real MomentClient: This Magic Flask example captures real-time responses from taste testers to Magic Flask, providing creative insights into customer feedback. Initially, let the buyer’s reaction do the business for him. The real-time element makes the video particularly real.
Magic Flask provides customers with various testers and different alcohols for flask testing and can record multiple reactions in multiple products. If this review did not arouse your interest in Magic Flask, we will not know which one it is! Use a single customer use case.
Customers: This example of Adestra Adestra’s email platform is compelling because Hope Hopper, CEO of Lemonlight, can see their company’s work, why Adestra is the right choice for your company and how you can use it to help your customers and Why choose Adestra over the competition (due to continuous and unparalleled customer support). By better understanding the details of customer use cases, prospective customers can better understand how the product or service works and how it works for them. Far from including these types