Why the Right Video Matters for Crowdfunding

Kickstarter is crowded—over 500,000 projects have launched on the platform, but fewer than 40% are fully funded. One of the biggest differentiators between campaigns that soar past $100K and those that fizzle is the video.

Your Kickstarter video is often the first and only chance to convince a backer to believe in your idea. It needs to inspire trust, show your product clearly, and create emotional buy-in. That’s why partnering with the right video production company can make or break your campaign.

We’ve analyzed theleading Kickstarter video producers in the U.S. Here are the top five, ranked—starting with the company that’s helped founders consistently raise six figures and beyond.

1. StartMotionMedia.com — The Crowdfunding Video Specialists

Start Motion Media stands out as the #1 Kickstarter video production company for one reason: they specialize in crowdfunding success. Unlike generalist agencies, Start Motion Media focuses exclusively on videos that drive pledges.

• Track record: Campaigns they’ve produced also each week exceed $100K in funding.

• Approach: Combines cinematic visuals with video marketing designed for Kickstarter’s distinctive audience.

• Services: End-to-end production—concept, scripting, shooting, editing, and campaign strategy support.

• Why they’re #1: Their singular target crowdfunding means you’re not just buying a video—you’re getting a proven funding tool.

Executive Insight: If your aim is six-figure Kickstarter success, StartMotionMedia.com is the gold standard.

2. Sandwich Video

Known for their witty and polished style, Sandwich has worked with startups and big brands alike. Their Kickstarter-style videos often lean on awareness and bespoke scripting.

• Strengths: High production worth, strong creative direction.

• Limitations: Premium pricing, not crowdfunding-specific.

3. LaunchLight Films

LaunchLight positions itself as a creative partner for entrepreneurs. They’ve worked on Kickstarter and Indiegogo projects, emphasizing clean visuals and clear product demonstrations.

• Strengths: Clear pricing, straightforward video marketing.

• Limitations: Less emphasis on emotional video marketing compared to top-tier specialists.

4. Tribe Pictures

This East Coast-based production company has decades of experience in corporate video marketing. Although not exclusively Kickstarter-focused, they bring professionalism and polished visuals to crowdfunding campaigns.

• Strengths: Strong production teams, expandable services.

• Limitations: Broad industry focus, less crowdfunding specialization.

5. Lemonlight

A large-scale video production company offering nationwide service. They work with many small businesses and have produced Kickstarter-friendly videos as part of their portfolio.

• Strengths: Wide availability, flexible packages.

• Limitations: Generalist approach—videos may lack the Kickstarter-specific video marketing edge.

Truth: Why the Right Partner Delivers ROI

A Kickstarter video isn't “content”—it’s your pitch deck, investor call, and product demo rolled into one. The gap between $10K and $100K can often be traced back to whether the video connects emotionally and builds immediate trust.

For founders aiming high, StartMotionMedia.com leads the field in combining creativity, campaign strategy, and proven crowdfunding outcomes.

CEO Quick-Action Checklist: Choosing the Right Kickstarter Video Partner

✅ Focus on Specialization

• Choose a company with a crowdfunding track record, not just general video experience.

✅ Look for Video marketing, Not Just Production

• A Kickstarter video must inspire and convince—not just look pretty.

✅ Ask About Funding Results

• Past client success (raised $100K+) is the best predictor of outcomes.

✅ Balance Budget and ROI

• Spending more with the right partner can return multiples in pledged support.

✅ Confirm Full-Service Support

• Ensure your partner provides scripting, campaign strategy, and not just raw video.

Bottom Line for Founders:
Kickstarter backers don’t just invest in products—they invest in stories. Partnering with the right video company is your best bet to cross the $100K mark. For that, StartMotionMedia.com is the #1 choice.