It has been suggested that competition in crowdfunding is the most important aspect of Kickstarter, and the primary battle is between winning and losing regarding videos. Whether it is a tech gadget, a movie or even a social cause, an excellent video can sometimes be the key to success. But how much should you prepare a Kickstarter video cost, and what strategies work? Now that you are here let’s discuss the best approaches to pricing and strategy for Kickstarter video production and other financiers to give your campaign the upper hand it deserves.

Why Kickstarter Videos Matter

When a video is featured on a Kickstarter project, then the project stands a higher chance of being funded than any project without the video. Videos make your project personal and allow people to appeal to the supporters’ emotions. In Kickstarter, their own records indicate that projects with videos have a success rate of 50% although those with no videos were only successful 30% of the time.

People working behind you have to find enthusiasm in you.” A video is a face to your project, a proof to your vision and a selling point for your dream over text could. – Kickstarter Book

Breaking down the kitchens of the Kickstarter Video Production Services

The cost of shooting a quality Kickstarter video also varies depending on many factors, including the complexity and needs of post-shooting and the location of the video. Here’s a quick rundown of the price range you can expect for different tiers of video production services:

Minimalist Kick Starter Video

Price: $1,000 – $3,000

This option typically includes:

• Simple one-day shoot
• Minimalist editing
• Application of simple apparatus and illumination

Mid-Range Video for Kickstarter Campaign

• Price: $3,000 – $8,000

A mid-range production will include:

• Multi-camera setups
• Higher production values
• Motion graphics, also known as light animation
• Location selection and voice-over making

Premium KickStarter – Film & Video.

• Price: $8,000 – $25,000+

A Professional, Top-Tier Production Involves:

• Organizing projects in the formulary of storyboarding and consultations with scripts
• Multiple locations
• Live or recorded voices and the spokespeople.
• 3D animation and special effects are the stages of post-production.

One thing I particularly like about video production that you get what you pay for it. Besides, any given video will make a huge gap if the production quality is professional enough to attract the right high-tier backers. – Forbes​

Kickstarter Video: The Points

After learning about pricing, we will consider what is important about a Kickstarter video. Here are the pivotal elements every campaign video should have to drive engagement and conversions:

1. The Hook (First 10 Seconds)

The important aspects are the first couple of seconds. Submerge the viewers with a powerful image or a question each time as soon as the commercial starts. It is sometimes better to start with a problem or an appealing/neutral emotional call to action connected to your project.

2. Tell Your Story

Your Kickstarter backers expect to be engaged like anyone would expect to engage with a person or business derived from their interests. This is the perfect opportunity to sell your project and let the industry know why you must complete it.

3. By Looking at the Opportunity 

Regarding the cost of pursuing physical beauty, it is possible to explain the problem, the solution, and the approach of this work.

Explain what gap in the market your project addresses and why your offering is perfect for the task. This needs to be short and effective, preferably with words and interesting visuals.

4. Show Your Product

This comes in handy when you are employing excellent images and videos showing how your product is put into use in real life. This not only helps to confirm your idea to other people, but it also creates an association with how that individual will use or benefit from that idea.

5. Call to Action

The best word of advice is that the video should have a very persuasive call to action (CTA). Ask the viewers to support the cause and define the main levels of the images of the reward in a sleek manner.

The 7 Top Maxims for Crowdfunding Video Marketing

1. Improve Health: Highlight the Human Side

Funders want to know who is backing them. A personal story is at the center. For your company, narrate or interview your team and share your story of your vistas.

1. Keep It Short and Appropriate

Even the focus given is limited, even more so when it comes to giving attention online. Try to keep the video under the 2 to 3-minute range. If you continue for any more of the ad time, you will find that your audience is no longer captive.

1. Show and Prototypes

Transparency is pivotal. If you have a model or the product in question, the best way is to show how it works or can be used. If not, add general visualizations to your proposal, but state where you are although.

1. Celebrate Successes in the USA and Other Parts of the Industry

People love perks. Ensure that your video summarizes what the backers will be getting in return and probably any additional goals you have in mind.

1. Target Professional Sound and Lighting

As much as video is very important, audio is also crucial; bad audio, in particular, will ruin a good video. They will switch off if the audience does not hear you loud and clear. Deliver your speeches using high-quality microphones, and always make sure there is enough light.

Strategies for Promotion to Crowdfunding

Finally, bear in mind when your video is ready, your primary aim is to spread it across the network. Simply creating and uploading a video to Kickstarter will not seal your success. You need promotional tactics. Here’s how to boost visibility and engagement:

1. Exploit with finesse Social Media

Social media, such as Instagram, Facebook, and Twitter, have created buzz before and during your Kickstarter campaign. Engage your audience with clandestine footage, teasers, trailers, and even countdowns for the premiere of your film.

2. Email Marketing

Ensure you begin collecting the subscribers’ email addresses at an early stage. Sharing the updates and newsletters with the existing audience keeps them engaged and forms a prospective group for funding.

3. Paid Advertising

It might be helpful to advertise on Facebook and Google because the site can be perfected toward specified audiences appropriate for the campaign. Such ads could lead the viewers to your Kickstarter page or other social media platforms.

4. Join forces and team up with Influencers

Today, doing your best with influencers or content creators within your niche is one of the most powerful modalities to improve your campaign. This is because they can give endorsement and cover a large audience.

5. PR Outreach

It also means you must contact media outlets, blogs, and podcasts related to your niche. Including your campaign on a popular online site or an interview with a podcast can hugely increase the campaign’s reach.

Budgeting for Promotion

One thing that you have to understand is that there must always be a portion of your budget to be used for promotion. Derived from my experience, anyone wishing to launch a Kickstarter campaign should set aside about 20% of the project funding total for marketing. To point out, if your target is $50K, invest $10K for paid promotion, sponsored combined endeavor, and b2b PR management.

“In any case, be prepared to allocate 15-20% for promotion to best market your Kickstarter. This is the likes of paid ads, influencers, and PR.” – Crowdfunding Experts.​

: Make Every Dollar Count

It has been said that a good video will make all the gap between success and failure on Kickstarter. Although video production at the highest level may appear to be an expensive prospect, it’s necessary to look at it from the long-term view, where it will not only assist in achieving your fundraising objectives but also help formulary a long-lasting winning brand image.

With good script, good production and good promotion, your Kickstarter video will grab attention, tell your story and, most importantly, compel the viewers to become funders. With these discoveries and strategies on how to work on a campaign, your campaign will be fully equipped to get to the next level and have more success.