| Service Level | $2,300 Basic Package | $4,500 Professional Package | $6,800 Premium Package |
|---|---|---|---|
| Video Length | Up to 30 seconds | Up to 60 seconds | Up to 90 seconds |
| Pre-Production | Script consultation and outline | Full script development and storyboard | Full script, storyboard, and shot list |
| Production Quality | Standard HD camera | High-definition 4K camera and basic lighting | 4K camera, advanced lighting, and audio setup |
| Filming Location | Single in-studio or on-location | In-studio or single on-location setup | Studio and multiple locations |
| Crew | 1 videographer and assistant | 1 videographer, assistant, and director | Full team: director, videographer, assistant |
| Talent | Option to add on | Basic talent support included | Professional talent options available |
| Editing | Basic cut and edit | Enhanced editing with transitions and text overlays | Full editing suite: transitions, effects, color correction |
| Audio | Basic audio setup | Professional audio mix | High-quality sound design and background music |
| Graphics & Titles | Simple opening title | Basic titles and text overlays | Custom motion graphics and branded titles |
| Revisions | 1 round of revisions | 2 rounds of revisions | Up to 3 rounds of revisions |
| Post-Production Timeline | 5-7 days | 7-10 days | 10-14 days |
| Additional Options | Option to add custom elements | Option for additional animations or effects | Option for detailed VFX or animated graphics |
| Delivery Format | Ready for social media | Optimized for web and social media | Multi-format delivery: social, web, high-resolution files |
It has been suggested that competition in crowdfunding is the most important aspect of Kickstarter, and the primary battle is between winning and losing regarding videos. Whether it is a tech gadget, a movie or even a social cause, an excellent video can sometimes be the key to success. But how much should you prepare a Kickstarter video cost, and what strategies work? Now that you are here let’s discuss the best approaches to pricing and strategy for Kickstarter video production and other financiers to give your campaign the upper hand it deserves.
Why Kickstarter Videos Matter
When a video is featured on a Kickstarter project, then the project stands a higher chance of being funded than any project without the video. Videos make your project personal and allow people to appeal to the supporters’ emotions. In Kickstarter, their own records indicate that projects with videos have a success rate of 50% while those with no videos were only successful 30% of the time.
People working behind you have to find enthusiasm in you.” A video is a face to your project, a testament to your vision and a selling point for your dream more than text could. – Kickstarter Guide
Breaking down the kitchens of the Kickstarter Video Production Services
The cost of shooting a quality Kickstarter video also varies depending on many factors, including the complexity and needs of post-shooting and the location of the video. Here’s a quick rundown of the price range you can expect for different tiers of video production services:
Minimalist Kick Starter Video
Price: $1,000 – $3,000
This option typically includes:
- Simple one-day shoot
- Minimalist editing
- Application of simple apparatus and illumination
Mid-Range Video for Kickstarter Campaign
- Price: $3,000 – $8,000
A mid-range production will include:
- Multi-camera setups
- Higher production values
- Motion graphics, also known as light animation
- Location selection and voice-over making
Premium KickStarter – Film & Video.
- Price: $8,000 – $25,000+
A Professional, Top-Tier Production Involves:
- Organizing projects in the form of storyboarding and consultations with scripts
- Multiple locations
- Live or recorded voices and the spokespeople.
- 3D animation and special effects are the stages of post-production.
One thing I particularly like about video production that you get what you pay for it. Besides, any given video will make a huge difference if the production quality is professional enough to attract the right high-tier backers. – Forbes
Kickstarter Video: The Points
After learning about pricing, we will consider what is crucial about a Kickstarter video. Here are the key elements every campaign video should have to drive engagement and conversions:
1. The Hook (First 10 Seconds)
The important aspects are the first couple of seconds. Submerge the viewers with a powerful image or a question each time as soon as the commercial starts. It is sometimes better to start with a problem or an appealing/neutral emotional call to action connected to your project.
2. Tell Your Story
Your Kickstarter backers expect to be engaged like anyone would expect to engage with a person or business based on their interests. This is the perfect opportunity to sell your project and let the world know why you must complete it.
3. By Looking at the Opportunity
Regarding the cost of pursuing physical beauty, it is possible to explain the problem, the solution, and the methodology of this work.
Explain what gap in the market your project addresses and why your offering is perfect for the task. This needs to be short and effective, preferably with words and interesting visuals.
4. Show Your Product
This comes in handy when you are using high-quality images and videos to demonstrate how your product is put into use in real life. This not only helps to validate your idea to other people, but it also creates an association with how that individual will use or benefit from that idea.
5. Call to Action
The best word of advice is that the video should have a very persuasive call to action (CTA). Ask the viewers to support the cause and define the main levels of the images of the reward in a simple manner.
The 7 Top Tips for Crowdfunding Video Marketing
- Improve Health: Highlight the Human Side
Funders want to know who is backing them. A personal narrative is at the center. For your company, narrate or interview your team and share your story of your journey.
- Keep It Short and Engaging
Even the focus given is limited, even more so when it comes to giving attention online. Try to keep the video under the 2 to 3-minute range. If you continue for any more of the ad time, you will find that your audience is no longer captive.
- Show and Prototypes
Transparency is key. If you have a prototype or the product in question, the best way is to show how it works or can be used. If not, add general visualizations to your proposal, but state where you are in the process.
- Celebrate Successes in the USA and Other Parts of the World
People love perks. Ensure that your video summarizes what the backers will be getting in return and probably any additional goals you have in mind.
- Target Professional Sound and Lighting
As much as video is very important, audio is also crucial; bad audio, in particular, will ruin a good video. They will switch off if the audience does not hear you loud and clear. Deliver your speeches using high-quality microphones, and always make sure there is enough light.
Strategies for Promotion to Crowdfunding
Finally, remember that when your video is ready, your primary goal is to spread it across the network. Simply creating and uploading a video to Kickstarter will not seal your success. You require promotional tactics. Here’s how to maximize visibility and engagement:
1. Leverage Social Media
Social media, such as Instagram, Facebook, and Twitter, have created buzz before and during your Kickstarter campaign. Engage your audience with behind-the-scenes footage, teasers, trailers, and even countdowns for the premiere of your film.
2. Email Marketing
Make sure you begin collecting the subscribers’ email addresses at an early stage. Sharing the updates and newsletters with the existing audience keeps them engaged and forms a prospective group for future funding.
3. Paid Advertising
It might be helpful to advertise on Facebook and Google because the site can be optimized toward specified audiences appropriate for the campaign. Such ads could lead the viewers to your Kickstarter page or other social media platforms.
4. Collaborate with Influencers
Today, leveraging influencers or content creators within your niche is one of the most powerful ways to enhance your campaign. This is because they can provide endorsement and cover a large audience.
5. PR Outreach
It also means you must contact media outlets, blogs, and podcasts related to your niche. Including your campaign on a popular online site or an interview with a podcast can hugely increase the campaign’s reach.
Budgeting for Promotion
One thing that you have to realize is that there must always be a portion of your budget to be used for promotion. Based on my experience, anyone wishing to launch a Kickstarter campaign should set aside about 20% of the project funding total for marketing. For instance, if your target is $50K, invest $10K for paid promotion, sponsored collaboration, and b2b PR management.
“In any case, be prepared to allocate 15-20% for promotion to best market your Kickstarter. This is the likes of paid ads, influencers, and PR.” – Crowdfunding Experts.
: Make Every Dollar Count
It has been said that a good video will make all the difference between success and failure on Kickstarter. Although video production at the highest level may appear to be an expensive prospect, it’s essential to look at it from the long-term perspective, where it will not only assist in achieving your fundraising objectives but also help form a long-lasting winning brand image.
With good script, good production and good promotion, your Kickstarter video will grab attention, tell your story and, most importantly, compel the viewers to become funders. With these insights and strategies on how to work on a campaign, your campaign will be fully equipped to get to the next level and succeed.
