Start Motion Media · Insights

Creating Effective Explainer Videos

Hand-picked, most-read pieces from our studio on creating effective explainer videos — strategy, production, and real campaign results from Start Motion Media.

2,000+ films produced $120M+ raised for clients Amazon, Google & YC-backed brands

Creating a Campus Tour Video: Writing Tips for Voiceovers and Scripts

Creating a Campus Tour Video: Writing Tips for Voiceovers and Scripts A well-made campus tour video is more than just a montage…
June 16, 2025 Read article
The Enigmatic Charm of Explainer Videos: Marketing’s Best-Kept Secret

The Enigmatic Charm of Explainer Videos: Marketing's Best-Kept Secret The afternoon sun lazily melts over Los Angeles, casting shadows that resemble reflexive…
April 30, 2025 Read article
Explainer Videos: Designing Stories That Capture Minds in the Age

Explainer Videos: Designing Stories That Capture Minds in the Age In the heart of San Francisco's hotly anticipated Mission District, Simon Flaherty,…
April 24, 2025 Read article
theDesigning Explainer Videos That Captivate and Educate

theDesigning Explainer Videos That Captivate and Educate Conceive dipping into a new universe where learning feels more like an adventure than a…
April 23, 2025 Read article

Have a launch, campaign, or brand film in mind? Let’s scope it together.

Start your project Browse all insights

====== OX DEBUG ====== hooking into plugin asset-cleanup Settings ox_unused_css_compact true ox_unused_css_page_home false ox_unused_css_page_blog true ox_unused_css_page_page true ox_unused_css_page_author true ox_unused_css_page_category true ox_unused_css_page_product_category true ox_unused_css_page_custom_posttype false ox_jquery_migrate_disable false post_type post_type::post page blog page_id url::/tag/creating-effective-explainer-videos/ page_url url::/tag/creating-effective-explainer-videos/ Stylesheets [litespeed-cache-dummy] https://www.startmotionmedia.com/wp-content/plugins/litespeed-cache/assets/css/litespeed-dummy.css [wp-block-library] [classic-theme-styles] [zoom-theme-utils-css] https://www.startmotionmedia.com/wp-content/themes/wpzoom-reel-final/functions/wpzoom/assets/css/theme-utils.css [reel-style] https://www.startmotionmedia.com/wp-content/themes/wpzoom-reel-final/style.css [reel-style-color-default] https://www.startmotionmedia.com/wp-content/themes/wpzoom-reel-final/styles/default.css [media-queries] https://www.startmotionmedia.com/wp-content/themes/wpzoom-reel-final/css/media-queries.css [dashicons] /wp-includes/css/dashicons.min.css [reel-combined-styles] https://www.startmotionmedia.com/wp-content/themes/wpzoom-reel-final/css/combined-styles.css [smm-ui] [magnificPopup] https://www.startmotionmedia.com/wp-content/plugins/wpzoom-addons-for-beaver-builder/assets/css/magnific-popup.css Scripts [jquery] https://www.startmotionmedia.com/wp-includes/js/jquery/jquery.min.js [slicknav] https://www.startmotionmedia.com/wp-content/themes/wpzoom-reel-final/js/jquery.slicknav.min.js [flexslider] https://www.startmotionmedia.com/wp-content/themes/wpzoom-reel-final/js/flexslider.min.js [fitvids] https://www.startmotionmedia.com/wp-content/themes/wpzoom-reel-final/js/fitvids.min.js [flickity] https://www.startmotionmedia.com/wp-content/themes/wpzoom-reel-final/js/flickity.pkgd.min.js [superfish] https://www.startmotionmedia.com/wp-content/themes/wpzoom-reel-final/js/superfish.min.js [headroom] https://www.startmotionmedia.com/wp-content/themes/wpzoom-reel-final/js/headroom.min.js [search_button] https://www.startmotionmedia.com/wp-content/themes/wpzoom-reel-final/js/search_button.js [jquery.parallax] https://www.startmotionmedia.com/wp-content/themes/wpzoom-reel-final/js/jquery.parallax.js [reel-combined-scripts] https://www.startmotionmedia.com/wp-content/themes/wpzoom-reel-final/js/combined-scripts.js [magnificPopup] https://www.startmotionmedia.com/wp-content/plugins/wpzoom-addons-for-beaver-builder/assets/js/jquery.magnific-popup.min.js [formstone-core-transition-background] https://www.startmotionmedia.com/wp-content/themes/wpzoom-reel-final/js/formstone/core-transition-background.js buffer start... preloading https://www.startmotionmedia.com/wp-includes/js/jquery/jquery.min.js preloading jquery https://www.startmotionmedia.com/wp-includes/js/jquery/jquery.min.js action ox_dom Link Nodes https://fonts.googleapis.com/css2?family=Oswald:wght@300;400;500;600;700&display=swap https://www.startmotionmedia.com/wp-content/cache/asset-cleanup/css/head-92ac8114b5f7bec724fcfb97203182b9876d0e2e.css master_file https://www.startmotionmedia.com/wp-content/cache/asset-cleanup/css/head-92ac8114b5f7bec724fcfb97203182b9876d0e2e.css used_css NOT_DETERMIN can_do_unused true used CSS disable via page

Creating Effective Explainer Videos

Creating a Campus Tour Video: Writing Tips for Voiceovers and Scripts

The Enigmatic Charm of Explainer Videos: Marketing’s Best-Kept Secret

Explainer Videos: Designing Stories That Capture Minds in the Age

theDesigning Explainer Videos That Captivate and Educate