Tag: Featured Snippets
How To Optimize Your Content For Google’s Featured Snippet...
A previous study revealed that featured Snippets account for an average of 35% of the total clicks. This makes Featured snippets among the SERP's most coveted elements. They provide a golden opportunity for your content to jump to the top of search engine results pages, even if the “conventional ranking factors” such as backlink strategies and the applications of SSL certificates have placed you at the bottom of the tables.
This article will discuss the various approaches to optimizing your content for featured snippets.
So, What are Featured Snippets?
Featured snippets refer to expanded selected results featured on the top of Google's organic results. They aim to answer users' questions instantly without the user having to necessarily open a web page. They are referred to as “featured” because they appear in prominent spots on the search engine results pages.
Featured Snippet In Picture
The screenshot below shows a featured snippet for the search “What is the benefit of an SSL certificate?” SSL certificate ensures that data is encrypted when it travels between two ends. It is, therefore, to go with such an SSL cert that is low budget and offers higher encryption. For example, buy a Comodo SSL certificate, which is one of the cheapest SSL certificates and provides standard encryption. By clicking on the featured snippet, you learn the benefits of SSL certificates without visiting the actual web page.
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