Building a brand book is rarely a priority when launching a new business. Owners tend to target the basics of design. What will their logo look like? How will their website be designed? What kind of signage should they invest in right away?

But without a brand book, these efforts essentially amount to throwing a few ingredients in a pot and hoping it tastes good in the end without any means of assessing the value of where the “recipe” might have gone wrong or replicating your results. Maybe that first batch is tasty, but there is no guarantee that the next interaction will be.

Brand guides solve the problem. They take time and thoughtfulness to create, but they’ll save you an upset stomach (to say the least) later down the line.

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