How much does it cost to make a TV Commercial Video Ad? (2023 Budget Estimator)

The cost of US commercial video production today costs between $8,000 and $25,000 per advertisement, on account of the top directors. We can discover the cost of commercial video production per minute in the below method.

The cost of US commercial video advertisement production today has estimated budget costs between $7,000 and $15,000 per advertisement, on account of the top directors. Using the tool below you can discover the cost of commercial video production per minute.

Let Start Motion Media build your ecosystem to film a commercial video advertisement, for constant video engagement.

Cost Estimator – Use our Budget Calculator to learn more about our creative video production packages.

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Estimating the cost of commercial video production can be a tricky business, especially when trying to keep the budget within a specific range. Depending on the complexity of the project, the costs of video production can vary greatly. However, with a focus on how many days of shooting, a cap of two actors, and minimizing location costs, it is possible to estimate the cost of a commercial video production that lands in the range of $10,000 to $15,000.

The first step in estimating the cost of a commercial video production is to determine the number of days of shooting. The number of shooting days is a key factor in estimating the cost of the project, as it will directly impact the cost of equipment rental and crew costs.

Generally speaking, a commercial video production that consists of two actors and minimal locations can be shot in one to two days. The next step is to determine the cost of equipment rental. It is important to note that the cost of equipment rental depends heavily on the type of equipment being used.

For commercial video productions, it is recommended to rent a high quality camera and lighting equipment.

The cost of equipment rental should be factored into the overall production cost. The third step is to determine the cost of the actors. The cost of hiring actors will depend on the size of the production.

For a commercial video production with two actors, the cost of hiring actors can range from $500 to $1,000 per day.

The fourth step is to determine the cost of locations. The cost of locations can be minimized by shooting in locations that are already owned by the production company.

If the production company does not own any locations, then the cost of renting a location should be factored into the overall production cost.

The fifth step is to determine any other costs associated with the commercial video production. This can include the cost of props, costumes, makeup, and any other production costs that are necessary for the project.

By taking into account all of the costs associated with producing a commercial video, it is possible to estimate the cost of the project and land within the range of $10,000 to $15,000.

With a focus on how many days of shooting, a cap of two actors, and minimizing location costs, it is possible to produce a commercial video that is both cost effective and of high quality.

Screenwriting | Visual Scope | Script | Shotlist | Cinematography | Editing

Start Motion Media Production Company


How much should I pay for Commercial Video Production?

Find Out in a 15 Minute Strategy Session:


If you’re considering producing a commercial in San Francisco, you’re probably wondering, “How much does it cost?” As the home of some of the most expensive and high-end commercial production on the planet, San Francisco can be an intimidating place to shoot a commercial. But with the right budgeting and planning, you can create an incredible commercial right in the heart of the Bay Area. For the past 20 years, the world’s most innovative and ambitious commercial production companies based in San Francisco have been pushing the boundaries of creative excellence and making commercials that are truly memorable and impactful.

By investing in the most advanced technology, pursuing innovative production techniques, and embracing cutting-edge visual effects, the commercial production companies of San Francisco have become the go-to source for some of the most stunning and effective commercials. The cost of creating an exceptional commercial isn’t cheap. But with the right budgeting and planning, you don’t have to break the bank to produce an effective commercial that will really make an impact. Luckily, we’re here to help.

We’ve put together an easy-to-use budget estimator that can help you get an idea of how much it will cost to produce a commercial in San Francisco. This budget estimator takes factors like location fees, equipment rental fees, talent fees, editing fees, and post-production fees into account to give you an accurate estimate of what it takes to produce a commercial in San Francisco. With this budget estimator, you can easily calculate how much it would cost to create the commercial you envision.

In addition to our budget estimator, we also offer a range of resources that can help you plan, produce, and polish your commercial. We have plenty of tips and tricks on our blog to help you make sure that your commercial comes in on budget and looks the way you envisioned. We know that producing a commercial can be an intimidating undertaking, but with the help of our budget estimator and our range of resources, you can feel confident in your budget and your production plan.

At the end of the day, creating a commercial in San Francisco doesn’t have to be an expensive endeavor. With the right planning, budgeting, and execution, you can create an outstanding commercial without breaking the bank. We invite you to use our budget estimator to get an idea of the costs associated with producing a commercial in San Francisco. With our help, you can confidently plan your commercial and create a beautiful, impactful commercial without breaking the bank.

Kickstarter Video Production & Commercial Ads Ideation

“StartMotionMEDIA created an inspiring commercial plan for our project. Successfully Funded! Their eye for capturing the human spirit made our message so compelling.”


With deep appreciation, Magalie Bonneau-Marcil – Summer of Solutions.

A process-driven approach for making your project stand out.

Your commercial look and feel is made up from more than just your project title and the video and images you use. Our commercial page brand development can help you create the perfect identity so that your visitors will see what sets your business above the rest. Whether you’ve got all your content already lined up or you are just starting out, we’ll make sure your commercial project shines.

Typical Costs: In the greater New York area, or San Francisco San Diego areas, actors, models and voice professionals usually charge $55 an hour to $500 an hour depending on demand, experience and union costs. Your video production budget will include estimates for these types of supplemental visuals, including: 

A 2- to 3-minute professionally produced corporate video typically costs anywhere from $20,000 to $70,000. Most production companies agree that the average cost of product video production for a commercial is usually around $8,000 for a startup and $15,000 for an enterprise, and we agree that it is a good starting point to consider when budgeting. But instead of getting lot’s of quotes,  Ask us directly about our competitive video marketing services and we hope we can surprise you.

Costs to Add Special Effects to Videos If your video project includes special effects, such as animations, motion graphics or title overlays (also known as lower thirds, captions and Chyrons), this will add to your cost of video production budget. We highly recommend that brand videos intended to sell something, promote a product or service, or build a pipeline of leads include some sort of call to action, which is where graphic special effects come into play.

Typical Costs: Some videos require simple graphics, while others are entirely animated. Location Costs Associated with Video Production Typical Costs: The most vital factor in determining location expenses in your video production rates is the total amount of time that will be required for production. There are some websites that offer license-free music, but always check the fine print (our video product cost includes this service). Typical Costs: Royalty free music for video starts as low as $11 for a 2- to 3-minute track.

Audio: It could cost $1500 to $2,000 or more if you hire a composer to make a song for your video, depending on the ability and experience of the musician and the needs of the project. Video Production Crew Costs What about hiring a full video production crew? The number of people involved in the production of your video will depend on the complexity of your project, as well as the length of time and, of course, your budget. [Image: video-production-cost-4] [Image: video-production-cost-4] In fact, oftentimes the costs for video rendering and compression are folded into the editing time and budget expenses. Typical Costs: Video rendering and compression costs can be included with other services such as editing, or they can be included as an hourly charge on the budget. Overhead Costs of Video Production Bottom Line: How Much Does It Cost to Make a Video? 

Our best video production projects start when our clients say, “Here’s my budget, these are my objectives, what can you do for me?” There are so many variables that go into the cost of video production that it is not possible to answer that simply and succinctly. Call us and tell us about your project, then we can dig into the real answers about commercial video production pricing. 



Plan, film, edit, and share.

Take a look at our portfolio >

Your best marketing tool is what you are able to share. We create a complete video plan for how to thoughtfully engage your audience at every point in your video, one that will help you create a loyal following from your viewers. The best part about a professional video? It builds your project’s reputation and will support you to put your best foot forward, not to mention it’s the thing that your users will use to weigh the quality of your project, and what they point to when explaining your project to their friends.

  • Commercial Video Pricing Chart:
  • Commercial Video Budget:
Service Rates
Pre-production and Project Management:  
Producer, Creative Director, Executive Manager 750
Script – Story Writing, Scenario, Narrative Scope  500
Visual Planning – On Screen Visuals  for Cinematic Scenes 250
Logistics Director for Talent & Locations, Film Day 750
Film Production Day:  
Director of Photography, Cinematographer Full Day
First Art Director , Assistant On-Set Producer 550
Camera Equip Rentals, Lens Kit, & Light Rigs 600
Data Capture & Media Shipping – Transfer, Encoding, -300GB 250
Post Production Editing:  
Editorial Sequencing, Producer Selects 500
Video Editor – Main Piece, up to 4 revisions 2700
Post Production Assistant Editor 350
50 Image Photos selects / editing / color correction 350
Grand Total Project Click to Calculate
Extra Talent and Locations Package (4)
  • Strategy

    Research and analysis, the path to highest growth.

    Our strategy consulting serves as the leadership for your team to market and implement your launch. After hundreds of campaigns, we’ve discovered the reliable process-based tactics of customer acquisition that are specific to commercials. Because of the breadth of our experience, clients gain access to some of the most cutting edge approaches for how to scale their peer-to-peer and advertising outreach and increase the number of backers they can convert.


    Kickstarter Video & Commercial Consulting – Get Pricing

    What people are saying:

    “Working with StartMotionMedia was one of the best decisions I’ve ever made! They are true professionals, who know how to make “Kickstarter” videos that work – just have a look at our video and you will know what I mean : . They also advised us on strategies and were so experienced on how Kickstarter works, able to adopt the strategies as the environment changed and come up with such great ideas on the fly. If you are looking for someone amazing and results that are extraordinary, look no further!” -Jong S, founder of HOPii -Raised $382,321

    “We got prompt responses. StartMotionMEDIA is very informational when it comes to actually kickstarting a project. This process can be very overwhelming and he will sit down and walk you through it. He wants you to succeed and this is obvious.” -Julien S Co-Founder of GreenTraveler – Raised $136,276

    “They were outstanding at putting a plan together and then dragged me towards the finish line.Before I met with StartMotionMEDIA I truly had no idea where to even start in creating a Kickstarter -Tracy O –

    “StartMotionMEDIA has gone through the process of helping so many clients present their stories–and rally supporters around those stories–that I knew they would help me launch a successful commercial campaign.” – Janel H –

    It made me rethink my funnel by building it up first and testing it with customers on the list. I feel far more comfortable with the list so I can turn it on.- Jonathan K – Raised $54,207

    “Unique background that combined a technical education from Stanford, we found that very appealing” -Vivek K. -Raised $46,824


    Video & Consulting – Get Pricing

    Connect – Engage – Create – Launch



    • Clarify your business concept and develop the sales pitch and your story
    • Case studies of successful projects: Learn how the successful projects did it
    • Schedule an organized and reliable launch plan, learn key software
    • Position Your Campaign with Research: Test your project
    • Organic list building, friends & family outreach strategy
    • Landing page design


    • Connect with influencers, guide for how arrange for some actual PR
    • Tools & software walkthrough to implement your content strategy
    Social media etiquette & communication rules
    • Expand your influence and reach backers who actually care
    • Create strategic partnerships & build your reach


    • Carefully spec out your film production day
    • Choose the Right Goal – use my calculator to measure
    • Make your video even better with locations and actors
    • Production planning & equipment, step-by-step video process
    • Video creation: full day of filming with our cinematographer
    • Audio & video mastering: the professional secret touch


    • 10 essential tools to run your campaign and drive engagement
    • Warm the engine and get verbal confirmations
    • 6 big methods for driving traffic to your campaign
    • Develop your fundraising “ask” and get money
    • Analyze, retarget and unlock new participation
    • Emails word choice guide to get you even more funding
    • Systems for managing your backers, how to train evangelists


    Video & Consulting – Get Pricing


    How Much should I pay for Commercial Video Production?


    Video Production and Campaign Consulting Details




    Gaining clarity about the visual scope of your project, deciding what video type and which scenes would add the most value to your video. Phone calls where we reference the questions about your project and personal motivations behind it. Ongoing email support and language development as we arrive at interview plan and get to the heart of what the project is. Main points for the interview. Working out defining and scheduling visual elements and resources for production day.


    Video Production Day:


    Complete Film Day with our awesome Cinematographer plus Assistant. Reference your main points in the interview and on-camera conversation. Filming additional visuals, capturing a sense of place and bringing to life the project. We follow our shot list and capture each visual element as part of 4-5 actions sequences involving people who are enjoying your product, the lifestyle elements, behind the scenes, and other imagery.


    Video Editing and Revision:


    Comprehensive interview editing and narrative arc sequencing to persuasively describe the project and your campaign call to action. Developing visual sequences and cuts to accompany the interview. Audio mastering, sound design, transitions and title cards. Color correction. Integrating feedback, adjusting the video to meet client goals.


    Commercial Campaign Marketing:


    Best Practices for running your commercial campaign, approaches for generating community engagement through direct email and social media that showcase your campaign to your followers. Templates to ask for writeups on blogs, and guidelines for email pre-conversation with potential backers. Strategic timelines: When to make certain announcements, and how to leverage “launch days”. Email and phone support during your campaign.

    Video & Consulting – Get Pricing


    Video Production Frequently Asked Questions:

    Definition of Professional Video Production:

    Having a solid, experienced director/producer using professional tools and significant time investment to make your video.

    Benefits – Reliable quality that conveys your credibility.  No apologies needed.

    Best Uses – Commercial campaigns, company profile videos, product pre-sale videos, and fundraising for kickstarter campaigns.

    Do I need professional video production?

    Do you want to increase credibility, build your brand, attract new customers through kickstarter or commercial video production?  Do you have an interesting story behind your project?  For these types of tasks, you definitely need a professional or premium level of quality to get a satisfying end result from your video product.  If you have sufficient resources to bring somone in, and you want a video that is able to compete at the highest level, we are a top-drawer studio production for affordable rates, and we will tell your story with incomparable style and class.

    How much should I pay for kickstarter video production?

    Things to consider:

    Time.  The more time that is spent in pre-production planning, scripting, location scouting, shooting, special effects and editing, the better the final product will be.

    Talent.  The talent of the people working on the project is really important. When it comes to online video production, as with most things in life, talented and experienced people tend to cost more.

    Tools.  You can produce a video with your cell phone.  Or you can use a high-end camera with a professional videographer and experience in post-production for commercial. Sophisticated narrative development and story creation is also key.

    A guidepost for budgeting your video production:

    1. For most other production companies, an agency quality storyline, filming, and three minute HD video for website or business project might end up costing $15,000 upfront if you consider the corporate video clients they typically work with, as well as the variables between production companies.

    2. For StartMotionMedia, with our streamlined video production and campaign marketing process, we focus on helping inventors and startup project creators have access to professional video to succeed on their kickstarter and indiegogo-type commercial initiatives. We have performance-based pricing designed for startup companies who need affordable rates. Because of this, we can offer you a chance to work with our agency at top-level of production quality for significantly lower cost.

      What’s the cost of to get my Kickstarter Video Produced? How much for Campaign Strategy Services?

      Request a Bid to see our current rates and availability.

      I hope this gives you a reasonable idea of where to begin in your budgeting process for how much you’d consider investing in video production and campaign services for your project.

    Want a hand in your commercial project? Contact Us


Don’t overspend on video production, however also don’t be cheap, and waste your budget on poor quality. resolve however Storyhunter used freelancers to avoid wasting cash on production prices.
While video production costs over the other content medium, it’s usually the foremost effective. therefore if you wish a high-quality commercial production, however are solely caning to place up $2,000 for it, then you’re not reaching to get what you want. an ad production by Apple might cost upwards of $500,000 or a brief branded doc may cost $5,000. Video production costs will rely on the sort of video that you simply need, the location, crew, equipment, talent, quantity of pre-production, editing, sound, post-production, and more. the most effective approach to estimate your budget or to get an correct quote from a production company is to write down a video production transient. able to rent a production company or freelancer? it’ll additionally assist you verify the most effective thanks to act production for your budget. you’ll be able to submit your brief to many production firms and compare rates. otherwise you can come back up with an calculable budget vary and post the brief on Storyhunter, lease production companies come to you. 

And if your script modifications, your video production prices will probably change as well. If you have got the resources, you ought to write the script in-house, probably with recommendation from your production company. If you have got to scout a motion-picture photography location, you’ll even have to budget in time and travel expenses for the scout.
You can avoid this by hiring a crew that’s native to the realm you wish to film and who already apprehend wherever they’ll shoot. The additional intense your pre-production is, the more it’ll value you. Production crew rates rely on their region, market, gear, and experience. If you wish more specialised crew and equipment, equivalent to for 360° video production, you could have to be compelled to pay more. Full-Service Video Production: $1,500-$300,000 (flat rate) A drone operator’s commonplace day rates will vary from $500-$1,400. Hiring talent, such as actors or hosts, can value you additional and you ought to embrace this in your budget. However, unless you’re doing a giant industrial production for TV, you most likely won’t need to rent talent. Day rates are so high as a result of they often include pre-production work also as gear costs. Since most videographers charge by the day, your video production costs can go up with additional shooting days. victimization the higher than rates, you’ll expect a 1 day shoot to value around $3,000 to $8,000 for a two-person crew. you’ll be able to pay the maximum amount cash flying out a production crew to shoot on location as on the assembly itself.

The best thanks to avoid these prices is to rent native production crews or freelancers who won’t have to be compelled to travel. Besides, even though you hire a production company that isn’t local, they’ll find yourself subcontracting the estimate to local freelancers to lower their own values. This typically may be a a part of their day rate, and it helps them defend their high-priced equipment. It additionally helps cowl the first cost of buying equipment. On an even bigger production, a crew might have to rent cameras, lighting, grips, mics, or different film gear. Most production firms can pass these rental prices directly onto you as expenses. a lot of of the work that goes into manufacturing a high-quality video is finished in post-production, so budget well for this. Motion graphics, or titles, will be separate video production costs as well. rent a Production Company or Freelancer rent a Production Company or Freelancer If your team can handle some areas of production in-house, equivalent to script, location scouting, or editing, then you’ll be able to lower your video production costs.
You can economize by hiring a contract crew (a couple shooters and sound techs) rather than a full-service production company.

List of Production Companies, for comparison:

London, United Kingdom
“The Casual Films team was great to work with.”

Make Great Video
Walnut, CA
[Image: Lemonlight]
High-Quality & Affordable Videos for Your Business
[Image: BX Films]
Video Production from Concept through Completion
Walnut Creek, CA
Videos that Drive Results
“They offer quality outcomes, great customer service, and excellent creativity.”
Director of Marketing & Communications, Vehicle Products Co
[Video: The DVI Group]
Business Video Reimagined
[Image: Bottle Rocket Media]
Video Content Agency
[Image: 5:00 Films & Media]
5:00 Films & Media
Mission-Driven Video Production
“We’re glad we got the chance to work with them on this project; they simply knew what they were doing.”

How much should I pay for a commercial video?

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d6205ba9 start motion video shoot min

What is a reasonable commercial video cost?

We believe a high quality commercial video would start at cost around $7000, and go up to around $10,000 for a full length film day, with added locations and actors, which alone can sometimes cost about $1500 – some companies prefer to have their production staffed with models, other times founders are ok starring in it themselves or staffing it with normal people instead of actors. 

Most companies that offer a comparable service are planing to sell you staff and services you don’t need.  That’s why many companies cost $15,000 and above for a single commercial vide.

What to include in a commercial video?  Here’s what our friends at video brewery recommend: 

commercial is all about community. In most cases, people are funding you as much as they’re funding your project. They want to see you, hear your passion, and get excited with you. Viewers also want to make sure you seem competent and trustworthy. When you’re on camera, bring all the energy you can muster, have fun, and smile often.

  • Tell viewers who you are.
  • Tell viewers the story behind your project.
  • Come out and ask for people’s support, explaining why you need it and what you’ll do with their money.
  • Talk about how awesome your rewards are, using any images you can.
  • Explain that if you don’t reach your goal, you’ll get nothing, and everyone will be sad.
 We should be clear that the above services are for your premium production staff and a great quality of people to work with.  And it already includes a handful of amazing “free/included” services, like selecting the best footage, providing images and stills at no extra cost, and the like.  If you want pricing options like that, please feel free to contact us .

And when you add in the cost of rented locations, or hiring models and talent, that is why a Commercial Video cost can get to over $10k.  (Our locations and talent are much more affordable, please do reach out to find out about the Talent+Locations package and how it can fit with the above commercial video services.)  

So when people are saying they can produce a video for your for $2k, you must ask – what of the above services are being left out? It basically means they are hiring camera people who are working for under market prices, which usually means they are offshore, or inexperienced.  

Contact Us

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f08470a5 start motion media action video min

Commercial Video Production Cost


Campaign Standard


Ongoing Relationship


Get StartedGet StartedGet StartedGet Started
 Phone and Email Pre-productionPhone and Email Pre-productionProduction Planning
 Video Production CoachingVideo Production CoachingVideo Production Coaching
Basic Script PlanningScript & Narrative DevelopmentScript & Narrative DevelopmentProfessional Quality Videography
Standard Video Pre-ProductionVisual Content ShotlistVisual Content ShotlistVisual Content Planning
Half-Day Video ProductionFull-Day Video ProductionFull-Day Video ProductionOn-Demand Video Production
1 Video Edit & Revision1 Video Edit & Revision4 Video Edits w/ RevisionUnlimited Editing
Delivery of Final Video in 5 weeksAdditional 60sec Trailer + 1 RevisionAdditional 60sec Trailer + 1 RevisionStrategic Marketing & PR
  Campaign Strategy CoachingCampaign Strategy Coaching
  Campaign Launch PlanningCampaign Launch Planning
  Strategic Fundraising ConsultingUnlimited Fundraising Consulting