You may have heard of the video production, and you may be wondering what it is, or maybe you wish to use it for your campaign or product.

In simple wording, a video is a combination of a video in a style of a Commercial, documentary, and a product launch.

A video normally got created in a documentary style. However, now it's transformed into a commercial type video where you let the viewers know why you are running the campaign, what you need the money for, and what is the future that you have thought of with that money.

Table of Contents

3 Steps to Creating a Video

There are three important yet basic steps that one has to remember when creating a video.

Step one: Having a fascinating creative script- You have to ensure that you do not bore your viewers and let the viewer know the benefits that they will get through the product.

Step two: Give the Video a creative direction with product photography- Make it with pictures, showing a story of the product to go with your script, to catch the viewer's attention from ears and eyes.

Step 3: Advance editing and coloring techniques- Edit the video; so it's clear, colorful, and bright. You would not want something dull and non-understandable.

Rules of a Video

If you plan to make a video, then you will have to remember the following few rules:

The most important rule is ensuring that it is not boring! You have to make sure that the audience will stay interested till the end.
Don't show a long whiny, crappy video.
Sell your brand and listen to your intuition.
Show viewers real things nothing fake
Have a prototype that is functional before starting a launch
Keep it concise. Don't make it unnecessarily long unless needed. The longest a video can be is around 25 minutes or less and nothing more.

Making a video first time

If you plan to make your first video and wish to make it right the first time, you need to research all you can before doing anything else.

When we say to do your research, we mean that you look at other videos and see why they have succeeded and the way they produced their video.

This gets called benchmarking. It is a guaranteed method of achieving the results you want by looking through your industry and getting ideas and techniques from others.

Creating an affordable Video Production

Who would not want to make a video production that is affordable?

The honest fact is that the prices of many professional creative content production domains are extreme.

However, there is a five-step method to make an affordable video production.

Ensure the range set to film can get done in a day,
Use locations that will not cost you much
Ensure you work with the best camera equipment available, as this is something that one can not sacrifice on and it's a one-time investment.
Ensure real artists are operating your camera equipment to make the best photograph or video in one take.
Be efficient and connected t the people that edit the video for you, as you would not want to get overcharged during the editing.

Following these five simple steps can save you money and help you make an affordable Video Production.

A video should cover the main points of the brand with the viewers and the advantages it will have for them. It should be better than your competitors. Therefore, always do a thorough research of what they are doing and how you can do it better. Once made, ensure the color, music, and script all go together, and that is how you get a video production done!

3 Steps to a better Video - A Simple Guide Where can a person start their video production template planning for?

No matter what you are doing, starting is always the hardest because you can get overwhelmed and not know where to start from.

That is the reason why we always look for a template, which can guide us and give us a start.

Video Production Template

The template of a video begins with a really great script.

For a great script, one can use the persuasive approach of the Stanford technology lab.

The best template will include the following points:

The challenges or issues your product has the hope of solving.
Explaining and exploring the product or service features.
Explain how and why it is the solution.

Once these three points get answered you then go into detail about the insights and outcomes for the customer.

So in simpler words, letting your customer know how their life will improve when you fund the campaign.

After that, ensure your viewers know about your background and the vision you have for your product or service.

The last and most important thing that you have to add to your video production is a call to action. It means providing the customer a commercial action, like buy now or convert to as a backer.

Making people donate to your campaign

The main reason for creating a video campaign is to get people to invest or donate their hard-earned money to you and your product or service.

So, how can that get achieved?

Firstly ensuring the campaign has improving confidentiality and credibility is crucial.

People will only invest their money when they have a full understanding of what you are doing.

Therefore, your audience should know that the owner or founder has relevant experience.

By doing so, you will create a relationship of trust with the audience.

A video that speaks to the emotions of the audience and with emotions will be the one to stand out and get people to invest.

Look at your campaign and use different emotions to provoke the emotions of the audience.

When we say emotions, we do not mean that it has to be sad, dull, or blue. Express various emotions from happy, angry, funny to sad in different parts of the video, but do not do it too much. It has to go with your video and your product or service.

Being logical, emotional and to the point is the way to get investors to invest.

Campaign without a video

Why go through such a hassle to create a video Production?

StartMotionMedia

3 Steps to a better Kickstarter Video – A Simple Guide

3 Steps to Creating a Video

Rules of a Video

Making a video first time

Making people donate to your campaign

Campaign without a video

Michael Zeligs, MST | Director, Start Motion Media

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