It is important for businesses to improve their video marketing game in an online engagement zone that is almost totally controlled by videos. Videos are the most effective method to market your business, explain how your product works, and create brand recognition.

Corporate Videos, in this case!

Corporate videos have repeatedly shown to be an effective platform for both the business and the client base, from brand promotions to testimonials to corporate overviews.

They’re so powerful that companies who use them increase revenue 49 percent quicker year after year than those that don’t! That is a large quantity to overlook!

Award-Winning Corporate Video Productions

What makes these videos superb? Let’s take a look.

1. Watermark

Watermark is a photo-branding and photo-protection software. And, like any good video, they started with a problem: your work being stolen or employd without your consent. “What is your most pressing concern?” is an attention-getting question. They go on to explain why Watermark is the all-important picture security solution available, despite the type of photo.

The brilliance of this film is made up of simple 2D animations. They do an excellent job of illustrating many circumstances with simple character designs, and the writing is crisp in its delivery of the message. With a smart technique to develop consumer trust and create brand recognition, they empathized with their audience and made them trust their care for them.

2. American Express

This corporate video by American Express, titled ‘ Conceive What You Could Do,’ tries to diversify its workplace by unreliable and quickly progressing people’s perceptions of its worldwide financial operations. They do it right away, with a single striking sentence: “it’s more like a hybrid than a financial services company.”

The rest of the movie backs up that claim with simple and polishd grace animations that use a color palette that is only made up of their logo colors. This is beneficial because it helps viewers link the video with American Express, so strengthening support for the message and brand of the ad.

Generally, we enjoy how they’ve presented themselves in this video. Rather than portraying themselves as a standard corporate financial area, they’ve used the lovely animation to portray themselves as a joyful and satisfying place to work.

3. Practicus

Let’s get one thing out of the way: Practicus is a project management and consulting firm. It’s tough to make “I am the best consultant” seem credible to a huge group of people. But if you think otherwise about it, this video from Practicus drastically alters that.

This movie employs a visually stunning display of motion graphics showing their service and how it benefits them in the long term. The video’s sheer aesthetics are enough to hold anyone’s attention for the duration. The language, on the other hand, is straightforward but professional. People comprehend what they’re saying, which is important, particularly if you’re a consultant firm.

We really like how they combine the animation with the writing to create a smooth watching experience. They are smoothly unified interwoven to metaphorically convey varied events although remaining understandable to the audience.

It’s difficult not to be fascinated by this video.