It’s estimated that the film’s box office made between $1 billion and $1.2 billion for Warner Bros. The much-beloved black and white Air Jordan XIs that MJ laced up in the film were never originally released. An original, unworn size 13 pair made for Jordan recently sold for more than $176,000 at auction. The company took a “hands-off” approach on the original film, as some were worried about how successful it would be. Specific products were more subtle throughout its quick 88-minute run time. The most shameless product-related scene in the original isn’t even a Jordan line. It’s a Stan Podolak, the bumbling assistant assigned to Jordan.
Behind the brand power of the ‘Space Jam’ franchise The Undefeated
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