Hollywood Meets Corporate Explainers: How to Make Your Video Rock Like a Blockbuster
Bye, bye, those boring and trippy slideshows.
Explainer videos for corporates should not be boring, and they definitely need to feel like another customer touchpoint from you.
Because if you want yours to even stand a chance, think Hollywood — this explainer deserves summer blockbuster cinema style.
It assembles moments that stay with you long after the credits fade to black, such is a Hollywood expert in the art of creating. That is how you should explain.
Like a mini-movie that reels people in with a story they care about and makes them think, "Holy hell I need to buy this!"
Storytelling in a Corporate Explainer — Make it Feel Like A Hollywood Blockbuster
Hollywood slams things home by punching you in the gut, and so should ye. Stories resonate with people, not statistics. Whether you're trying to excite, intrigue, or just let out a collective sigh of relief that your product has arrived to save the day.
Disagreement: Your explainer may not be slick, but it is going to need to either a) cut through the rubbish or b) Just do what your visuals are doing with directness and efficiency. Look at the shepherd — what you have is not a widget. It’s the hero of this story.
How Hollywood Would Do It
Hollywood does this great thing with a formula that is nearly bulletproof, and you can completely steal it if for your explainer:
- Make Your Product the Star of The Hero's Journey
And a hero, of course every Hollywood epic has one – someone who confronts difficulty and emerges victorious. Your product being that hero in your explainer. What is the problem your target audience is facing? What does your service do to swoop in and save the day?
e.g. – You sell more than just SOFTWARE or PRODUCTS! You’re selling solutions. Identify your audience's pain — and reverse it.
You are the person who just so happened to make a product that slays the dragon and delivers everyone their happy ending.
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Show, Don't Drone — A Visual Storytelling Guide
Bottom Line : The Hollywood flick revolves not only around what's said — but shown Simply convey the message with slick visuals and avoid all that filler. Directus — The tip is to not let up, keep it rolling smooth and tight.
Example: Show your product in face-to-face action instead of just talking about it. Tracking Shot Speedy cuts, practical applications and some sick lighting can elevate your video from meh to wow in no time.
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Emotion is key: Get them to feel it
Even people remember what they feel. Anything that evokes emotion (laughter, tears or a sigh of relief) sells. Damn the charts, go for the jugular.
Ex: Frustration with the current state without your product, then reveal the delight. As they read through your sales letter, show them what life is like once their problem has been solved. Your goal is to get your audience thinking, "S*** — I need that."
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Be Polished, Stay Cool: Quality Productions Count
Your video looks like you shot it in your basement—that is just how NOT to be taken seriously. Spending good money on solid lighting, crisp audio and some smart editing will already put you miles ahead of many vaping channels out there today. Hollywood makes no excuses for spending money on their productions, and neither should you.
Example: Camera work, transitions, graphics. You do not need a large budget to take part; you will merely have to remain clean and professional.
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Staying Tight: No Room for Fat
That's movie-making 101 in Hollywood—take note and keep it moving. A slow burn is a waste of time; get to the point. Your audience is already halfway out the door — snatch it back and don't let go!
For Example: Every second matters. Get in, get your message across and then leave. Remove the fluff and remain single-minded: your product accelerates time, delivers profits or solves pain.
Steal These Hollywood-Style Explainers Today
The product demo is like an NCIS action sequence
Do not just tell about your product, literally show it in action. Keep it high energy, like a chase scene from Michael Bay's flick. Keep them hooked with split screens, fast cuts and quick reveals.
The Testimonial Documentary
Back to the good ol' days of Behind The Music or The Real World. FUNCTION: Have it told through your customers own words, but make it real — this is the unedited version. Clear, and direct; no overproduced fluff — just real people talking about how your product had an impact on their life.
The montage as a process video
Ever seen a training montage? Yeah, that. Then, lead your audience through a sequence of the (4) STAGES in a manner that builds up suspense. Be brief in your action.
For instance in Tesla Autopilot:
Tesla's Autopilot explainer? Pure Hollywood. No jargon-filled snooze-fest. Slick, the XF is fast with steering and handling offering true driver involvement. You get the problem (driving is stressful), they drop on you with a solution — Tesla Autopilot. And, by the end you are about to throw your money at the screen.
My Favorite: Go Big or Hang Up
If Your Corporate Explainer Video Feels Like Homework, Best Believe Ain't No One Stickin' Around You have to go bigger, you need more hype factor and a story that people actually care about. Hollywood has the magic that will catch you and keep your eyes glued to where they need to be, excited in moments anticipation—this is what it must do.
Skip the PowerPoints. Make a mini-movie.
Explainer Video Services at StartMotionMedia
Simplifying Complexity: The Art of Explainer Videos
In an era where clarity and brevity are prized, explainer videos emerge as a pivotal tool in demystifying complex products and services. StartMotionMedia specializes in creating explainer videos that distill intricate concepts into digestible, engaging narratives, ensuring your audience not only understands but also connects with your offerings.
Decoding the Essence of Explainer Videos
Explainer videos serve as a bridge between complex ideas and potential customers, providing a clear understanding of what your product or service does and why it matters. Here’s why they are indispensable in today’s market:
- Enhanced Comprehension: Research indicates that visual information combined with audio enhances retention, with viewers retaining 95% of a message when watched in a video compared to 10% when read in text.
- Increased Engagement: A well-crafted explainer video can boost engagement rates, keeping your audience interested and invested in your message.
- Conversion Catalyst: Websites featuring explainer videos have seen an increase in conversion rates by up to 80%, demonstrating their effectiveness in influencing purchasing decisions.
Navigating the Styles: Animated vs. Live-Action Explainer Videos
- Animated Explainer Videos:
- Benefits: They offer creative freedom, allowing for the simplification of complex concepts through animation, making them ideal for abstract products or services.
- Use Cases: Particularly effective for tech products, software demos, and conceptual services where visual representation of functionality is crucial.
Live-Action Explainer Videos:
- Benefits: These videos provide a human touch, fostering a personal connection and trust, especially beneficial for services requiring a human element.
- Use Cases: Best suited for physical products, personal services, and when showcasing real-world applications or testimonials.
Evolving Trends in Explainer Video Production
The landscape of explainer videos is constantly evolving, with new trends emerging to capture audience attention and deliver messages effectively:
- Interactive Explainer Videos: Incorporating interactive elements that allow viewers to choose what they want to learn about, enhancing user engagement and providing a personalized experience.
- Virtual Reality (VR) and Augmented Reality (AR) Explainers: Utilizing cutting-edge technology to create immersive experiences, making complex products or services more tangible and understandable.
- Micro-Explainer Series: Breaking down comprehensive topics into a series of shorter videos, catering to the growing preference for bite-sized content.
Why StartMotionMedia for Your Explainer Videos?
Our team at StartMotionMedia is at the forefront of explainer video production, combining creative storytelling with the latest technological advancements to produce videos that are not just informative but also captivating.
Expert Insight
"As digital content consumption continues to rise, explainer videos have become a critical element of effective online communication," notes [Expert Name], a digital marketing analyst. "Businesses that can clearly and creatively convey their value proposition through explainer videos will have a significant competitive advantage."
Conclusion: Mastering the Message with Explainer Videos
In the fast-evolving digital landscape, where clarity and engagement are key, explainer videos stand out as essential tools for businesses to communicate complex ideas succinctly and effectively. With StartMotionMedia, your explainer video will be more than just an informational piece; it will be a strategic asset driving your brand forward.
Looking to transform complex ideas into compelling stories? Contact StartMotionMedia at Contact Us to create an explainer video that makes a difference.