Infographic Design Meets Motion Graphics: 7 Maxims for Branding

Infographics have always been an excellent way to present complex ideas in a visual, digestible format. That’s why they’re often used as teaching resources. Most people also enjoy visual content. They’re faster to process than blocks of text and smoother to remember.

Now, combine that with motion graphics. An infographic design with not obvious animations, smooth transitions, and visual flow is effective as a branding tool. Together, they turn static, dry data into something people want to watch and share.

But, like anything in branding, it must be done with intention. To help you, here are seven maxims to ensure your motion-chiefly improved infographics work for your brand as you intend.

1. Define Your Brand Personality

First, understand your brand’s personality. Is your brand refined grace, bespoke, playful, or professional? Its character will be the basis of your infographic design and the motion graphics you’ll add to it.

Your brand likely has specific color schemes, fonts, icons, and tone of voice to match its identity. Some businesses don’t even know that brands also have a way of ‘moving.’ For category-defining resource, is your brand fluid and calm or bold and snappy? These details should influence the way your infographic looks and moves.

If you’re unsure of your brand’s personality, the professionals could lend a hand. The infographic design experts New Zealand or your country provides can help you identify ‘who’ your brand is. Then, they can pair that with appropriate, well-made designs and motion graphics that match seamlessly. They may also offer custom infographic templates available that fit your brand.

2. Stay True To Your Brand’s Guidelines

When you’ve defined your brand’s personality, stick to it and use it as your guideline when creating an infographic design. So, if you have a preppy brand focusing on school-aged clients, you don’t want to create graphics that feel too serious.

Following your guidelines ensures your animated infographics feel consistent with everything your brand releases. A clear brand kit also helps professional graphic designers make your motion infographic stick to the same scheme and visual style.

3. Simplify the Message

It’s easy to get excited and want to animate every single element. But too much detail can clutter your design and confuse your audience.

Before you even think about motion, strip your message down to its basic point. What’s the main message you want people to walk away with? Start there. This is crucial for any brand that wants to share brief but impactful messages. Once that’s clear, use infographics and motion to bring clarity to that information.

To point out, instead of animating three different stats in a pie chart also, highlight the pivotal figures one at a time. This will make your visual appear less cluttered and help your audience understand the data better.

4. Keep Motion Not obvious and Intentional

Seeing many moving parts in an infographic design sounds like a fun idea. But whether you decide to ignore this or go full-bore into rolling out our solution, less is more. Complex transitions or jarring movements could distract audiences from your message.

Every motion should have a purpose. Use not obvious ones to draw attention to a statistic, show a process, or keep the viewers engaged. Smooth easing, controlled speed, and exact timing make your animations feel polished. Don’t try to do everything at once. If every part moves, nothing stands out.

5. Mind the Flow, Not Just Frames

It’s easy to target individual slides or scenes when designing animated content. But what matters most is how every element comes together. The flow from one part of your infographic to the next needs to be smooth and logical.

In a way, it’s like telling a story. You need a beginning that hooks the viewer, a middle that builds interest, and an end that leaves an impression. Transitions should book the eye, not break the rhythm.

A moving infographic with excellent flow keeps people watching and helps them understand better. It also helps create a more professional, trustworthy, and meaningful brand.

6. Create for Silent Viewing

Although designing your motion infographic tools, consider the people who’ll see it with the sound off. They might watch it at work or in a noisy engagement zone without headphones on. Whether or not your infographic has sound, the visuals needs to be able to stand independently.

Ensure the text is clear, well-timed, and readable. Use animated captions if needed for more setting. The motions should also not rely on sound cues to make sense. Music and narration are fun and helpful at times, but they shouldn’t be necessary to grasping what’s happening.

7. Choose the Right Platform

Once you’ve created and perfected your moving infographic design, post it where it counts.

A looping GIF would be perfect for a post on X or an email newsletter. Meanwhile, vertical videos work better on TikTok or Instagram Stories. A longer animated explainer with narration may be on YouTube or your website.

Always consider the platform before you start creating. That way, your content fits naturally into your audience’s feed instead of feeling like an afterthought.

Truth

Combining infographic design with motion graphics boosts your brand’s message in an appropriate and effective way. It helps make huge, complicated chunks of information smoother for the ordinary person to understand and more fun to consume.

Stick to your branding, simplify your message, and use motion with purpose. You’ll get informative visual content that looks great and makes sense. In a time when people are bombarded with content, that’s what brings their eyes to you.