Tag: gratitude

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Crafting a Film Festival Plan: Excelling in Distribution and Networking

In the thrilling world of filmmaking, getting your movie seen by the right audience is just as important as creating it. Film festivals serve as crucial platforms for showcasing your work to industry professionals, potential distributors, and eager viewers. Crafting a strategic plan for navigating these festivals can make all the difference in achieving success. In this article, we’ll delve into the essential components of a film festival plan, focusing on excelling in distribution and networking.

  1. Understanding the Importance of Film Festivals

Film festivals including renowned NYC film festivals are not just about watching movies; they’re about networking, gaining exposure, and securing distribution deals. By participating in film festivals, filmmakers have the opportunity to connect with industry insiders, build relationships, and attract attention to their work. Understanding the significance of film festivals is the first step towards crafting an effective plan.

  1. Researching and Selecting the Right Festivals

Not all film festivals are created equal. It’s essential to research and carefully select the festivals that align with your film’s genre, style, and target audience. Look for festivals known for showcasing similar types of films and attracting the industry professionals and distributors you want to connect with. Consider factors such as reputation, audience size, and submission fees when making your selections.

  1. Preparing Your Festival Materials

Once you’ve identified the festivals you want to target, it’s time to prepare your festival materials. This includes creating a compelling press kit, trailer, and promotional materials that effectively showcase your film. Your press kit should include a synopsis, cast and crew bios, high-quality stills from the film, and any press coverage or awards received. A captivating trailer can generate buzz and intrigue, enticing festival programmers and attendees to seek out your screening.

  1. Building Your Festival Strategy

Crafting a festival strategy involves more than just submitting your film and hoping for the best. Take a proactive approach by researching each festival’s submission guidelines, deadlines, and requirements. Consider whether you want to premiere your film at a prestigious festival or target smaller regional festivals to build momentum. Create a timeline for submitting your film, attending screenings, and networking with industry professionals.

  1. Leveraging Networking Opportunities

Networking is a vital aspect of navigating film festivals successfully. Take advantage of networking opportunities by attending industry panels, workshops, and networking events. Strike up conversations with fellow filmmakers, distributors, and industry professionals, and don’t be afraid to pitch your film and exchange contact information. Building relationships at film festivals can open doors and lead to future collaborations and opportunities.

  1. Maximizing Distribution Opportunities

While getting your film screened at festivals is an achievement in itself, the ultimate goal for many filmmakers is securing distribution deals. Use your time at festivals to meet with distributors, sales agents, and potential buyers to discuss distribution opportunities. Be prepared to pitch your film effectively, highlighting its unique selling points and target audience. Consider attending market screenings and participating in pitch sessions to increase your film’s visibility and attract interest from distributors.

  1. Following Up After the Festival

The work doesn’t end when the festival is over. Following up with contacts you’ve made during the festival is crucial for maintaining momentum and capitalizing on opportunities. Send personalized follow-up emails or messages expressing your gratitude for the connection and expressing your interest in further collaboration or discussion. Keep your contacts updated on any developments with your film, such as awards won or additional screenings scheduled.

  1. Evaluating Your Success and Lessons Learned

After the festival circuit is complete, take the time to evaluate your success and lessons learned. Reflect on the feedback you received, the connections you made, and the outcomes of your distribution efforts. Identify areas for improvement and consider how you can refine your festival strategy for future projects. Every festival experience provides valuable insights that can inform your approach moving forward.

 

Conclusion

Crafting a film festival plan that focuses on excelling in distribution and networking is essential for filmmakers looking to maximize their success on the festival circuit. By understanding the importance of film festivals, researching and selecting the right festivals, preparing compelling festival materials, building a strategic festival strategy, leveraging networking opportunities, maximizing distribution opportunities, following up after the festival, and evaluating success and lessons learned, filmmakers can increase their chances of achieving their goals and getting their films seen by the right audience.

 

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Anniversary Bliss: The Perfect Celebration Guide

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Are you looking for a meaningful way to celebrate your anniversary with your significant other? Whether it’s your first or fiftieth, anniversaries are unique days worth celebrating.

Anniversaries are more than dates on calendars. These are the markers of your relationship and love. In addition, a survey by The Knot has discovered that 87% of couples feel it is possible to make the relationship stronger and happier if you commemorate it.

These activities could also benefit health, relieve stress or improve intimacy and gratitude. With this guide, you may plan the best anniversary celebration appropriate to your personality and style within financial limitations.

A Guide to Celebrating Your Anniversary

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1. Plan for the Perfect Anniversary Celebration

 

Planning marks one of the most critical stages in making your anniversary bliss a reality. The main reason is to save yourself, your spouse, and your guests from stress and make judicious use of money. Here are some tips on how to prepare for the perfect anniversary celebration:

Select a theme or concept 

 

Pick a theme or concept for your anniversary celebration. It will give your celebration a bit of character and originality. Interests, hobbies, memories or goals can provide a foundation for selecting the theme.

For instance, you can do a Narcotics Anonymous (NA) anniversary celebration. Being clean and celebrating your journey to recovery are key NA concepts. You can display NA medallions, chips and key tags decorating the venue of your choice and express thanks for abundant experiences with your families.

Choose the right location. 

 

Pick out where you want to celebrate your anniversary. Where do you want to stay, local or abroad? City or country? What’s your preference? Have you got a new place in mind, or is it already more familiar than your next-door interest?

The place where you celebrate your anniversary is also the best way to determine its atmosphere. Online services like TripAdvisor can show you all the top anniversary destinations, hotels, flights and activities.

2. Romantic Activities and Gestures

 

 

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Another thing to enjoy about the anniversary is showing love and concern for your spouse. These romantic activities and gestures will interest your relationship and leave unforgettable memories. Consider these activities and gestures for showing affection:

Intimate Activity Ideas 

 

Physical intimacy is not the only form of affection. Emotional intimacy is also important. It would help if you did a few things with your other half to build mutual acceptance, understanding and trust. You can, for instance:

  • Go out into nature and enjoy it.
  • Go dumpster diving at a thrift store to find silly clothes for each other.

Thoughtful Gestures and Gifts 

 

Small efforts frequently yield significant rewards. With sincere gestures or small gifts, you can surprise them with your appreciation and attention to detail. For example, you can:

  • Holding them, hugging them, kissing and touching are all permissible.
  • Examples include flowers, an unexpected present or a personalized gift box.

Showing love and concern for a spouse is one of the best things about celebrating your anniversary. With these romantic activities and gestures, you can add interest to your relationship and create long-lasting memories. Consider these gestures and movements for showing affection:

3. Create a Memorable Dining Experience

Having a good meal with your lover is one of the most important aspects of celebrating an anniversary. You can also have a pleasing experience whether you eat out or stay in your kitchen to cook for yourself and your family.

Choose the perfect restaurant or meal. It is also best to prepare beforehand when dining out. You want to locate a restaurant that suits your taste, price range and atmosphere. But with online services such as TripAdvisor, you can determine the best places for your anniversary and how much they cost in seconds.

You can also see the restaurant’s menu and reviews online to determine if they meet your dietary requirements. The report found that 84% of restaurant-goers always or often review a menu beforehand, while another 79% say they check out the restaurant’s website.  

Timing is also essential. If you want a sunrise view, why not choose breakfast by the beach? For dinner, go after sunset to see the city lit up.

4. Capturing the Moment

 

 

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Making a record is one of the best things to do after giving an anniversary party. You’ll need a professional or do-it-yourself photographer and videographer to capture the day repeatedly with a memorable picture that time forgot.

Here’s how you can capture the moment:

Create stunning videos and photographs: A trick to remember is to capture beautiful pictures and movies of the celebration. A suitable camera, lens, or smartphone with high-resolution imaging ability would be helpful.

Create a scrapbook or memory book: If you want to get your photos and videos into a scrapbook or memory album in fun ways, here is how. You can choose a unique subject theme or phrase for the scrapbook and memory book, like your anniversary date.

 

Conclusion

Anniversaries are not just dates on the calendar. It’s an occasion to show your partner how much you care about them and create shared memories that will last a lifetime. No matter whether you mark your NA recovery anniversary with medallions or in another way, be sure to make yourself some of this anniversary bliss that celebrates all stages of life’s journey.

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Google Celebrates 25 years with a Commercial Video ad to make you cry

In celebration of its 25th anniversary, Google has released a heartwarming commercial video that takes viewers on an emotional journey through the tech giant’s transformative impact on people’s lives. Titled “A Quarter Century of Connection,” the ad aims to evoke a range of emotions, from nostalgia to joy, and ultimately leave viewers with a tearful appreciation for the role Google has played in shaping our interconnected world.

The commercial begins with a montage of iconic Google logos throughout the years, accompanied by a nostalgic soundtrack that instantly transports viewers back to the early days of the internet. As the timeline progresses, the ad seamlessly weaves together real-life stories of individuals whose lives have been touched by Google’s products and services.

The first segment of the commercial delves into the early days of Google, highlighting its humble beginnings as a search engine and its rapid evolution into a global technology powerhouse. Viewers are reminded of the simplicity of the early interface and the excitement of discovering a world of information at their fingertips.

The narrative then shifts to the profound impact Google has had on education. Clips showcase students from different parts of the world using Google’s educational tools, from Google Docs to Google Classroom, emphasizing how these technologies have revolutionized learning and collaboration. The emotional undertones begin to surface as viewers witness the genuine expressions of gratitude from both teachers and students.

The commercial takes a poignant turn as it explores the role of Google in connecting people across the globe. Emotional reunions between long-lost friends, separated by time and distance, are depicted through the lens of Google Maps and Google Meet. The ad cleverly integrates real-life video calls capturing the raw and authentic emotions of people reconnecting after years apart.

As the narrative unfolds, the commercial tackles issues of inclusivity and accessibility, showcasing Google’s commitment to making information available to everyone. Stories of individuals with disabilities using Google’s assistive technologies underscore the company’s dedication to creating a more inclusive digital world.

The climax of the commercial features a heartwarming montage of Google’s philanthropic efforts, from crisis response initiatives to environmental sustainability projects. Viewers are reminded of Google’s commitment to making a positive impact on the world and leaving a lasting legacy beyond its technological innovations.

The emotional crescendo reaches its peak as the commercial revisits the early days of the internet, juxtaposing the innocence of discovery with the profound societal changes brought about by Google. The ad concludes with a powerful message: “25 years of connecting people, making information accessible, and changing lives.”

The screen fades to black, leaving viewers with a deep sense of appreciation for Google’s quarter-century journey. The emotional rollercoaster of nostalgia, joy, and gratitude has effectively reinforced the idea that Google is not just a technology company but a catalyst for human connection and progress. The tearjerker commercial stands as a testament to the profound impact that a search engine turned global phenomenon can have on individuals and society at large.

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Approaches for Boosting Employee Motivation

Boosting employee motivation is critical to cultivating a high-performing and engaged workforce. Motivated employees demonstrate increased productivity, job satisfaction, and commitment to organizational goals. However, understanding approaches that effectively enhance motivation is key to achieving it. In this article, we’ll explore various methods your organization can implement to boost employee morale and motivation. If you want to harness a thriving work environment where employees feel valued, empowered, and inspired to do their best work, the strategies below can help. 

Foster a positive work culture

Creating a positive work environment is crucial to boosting employee motivation. Establishing a culture of positivity, support, and collaboration significantly impacts employee engagement, enthusiasm, teamwork, and employee retention. Encourage open communication and allow employees to share their ideas and concerns freely. Foster a sense of camaraderie and teamwork through team-building exercises, social events, and cross-departmental collaboration. A positive work environment promotes a sense of belonging and makes your employees feel valued, leading to increased motivation and productivity. 

Deliver opportunities for growth

Providing employees with opportunities to develop and grow their skills is a powerful motivator. Offer training programs, workshops, and other professional development opportunities that align with your employees’ interests and career goals. Support your employees in acquiring new skills and expanding their expertise through mentorship programs or educational reimbursements. Investing in your employees’ growth shows you value their potential and are committed to their long-term success. Offering your employees support for their growth boosts their motivation as they see a clear path for advancement and personal growth within your organization. 

Provide constructive feedback

Regular feedback plays a pivotal role in motivating employees. Establish a system of ongoing performance evaluations or check-ins to provide feedback on progress, accomplishments, and areas for improvement. Recognize and celebrate your employee’s achievements, reinforce positive behavior, and motivate them to continue to excel. Constructive feedback is crucial to helping your employees overcome challenges and further develop their skills. By providing employees with actionable feedback, you show them their efforts are noticed and valued, driving their motivation to perform at their best. 

Promote autonomy 

Granting employees autonomy and the power to make decisions can significantly boost their motivation. Empower your employees to take ownership of their work and provide them with the freedom to make decisions within their roles. Encourage innovation, problem-solving, and contribute to their unique perspectives. When employees feel trusted and empowered, they become more engaged in their work and committed to doing their best. Autonomy also creates a sense of accountability and responsibility, as employees understand how their contributions directly impact the success of your organization. 

Give appreciation

A culture of appreciation is another powerful source of motivation for employees. Recognize and appreciate the efforts of your employees regularly. For example, for medical professionals, participating in Nurse Appreciation Week highlights the hard work of nursing staff and motivates them to continue doing the excellent work that they do every day. Implement formal or informal recognition programs that highlight exceptional performance and behaviors aligned with the values of your organization. 

 

Celebrate individual and team accomplishments through public acknowledgments, and newsletters. Or team events. Expressing gratitude and appreciation reinforces positive behavior and motivates employees to continue performing at a high level. It also cultivates a sense of belonging and loyalty, contributing to higher levels of employee engagement and motivation. 

Offer Competitive Compensation and Benefits

Offering competitive compensation and benefits is essential to motivating employees. Ensure salaries and benefits packages, like pet insurance, are fair and aligned with industry standards. Regularly review and adjust compensation structures to remain competitive and retain your top talent. Additionally, consider offering performance-based incentives, such as bonuses or profit sharing, to motivate employees further. Providing employees fair compensation for their efforts helps them feel valued, motivated, and satisfied at work. 

Encourage Work-Life Balance

Supporting work-life balance in your employees’ lifestyles is crucial for employee motivation and well-being. You can support employees’ work-life balance by offering flexible work arrangements, such as remote work options or flexible hours. You should also require employees to take breaks and utilize paid time off to help them recharge and avoid burnout. Employees who feel supported in balancing their professional and personal lives are more likely to feel motivated, engaged, and productive at work.

Cultivate innovation and creativity

In the workplace, fostering an environment that values and encourages innovation and creativity helps employees feel motivated, leading to wins for your business. Provide employees with opportunities to share ideas, suggest improvements, and take calculated risks. Create channels for ideation and provide resources to support those ideas. Employees who feel they have the potential to make a difference within your organization are more motivated to contribute their ideas and problem-solving skills. 

Make collaboration the standard

In addition to encouraging innovation, employees should also be able to collaborate and create cross-functional relationships. Promoting collaboration and fostering relationships across different teams and departments encourages employees to work together, share expertise, and support each other. Provide cross-functional projects and initiatives to encourage conversations between employees who may not interact regularly. Collaboration promotes teamwork, strengthens relationships, and motivates employees to achieve collective goals. 

Be an example

Leadership plays a vital role in employee motivation. As a business leader, manager, or director, lead by example and demonstrate the company values, behavior, and work ethic you want employees to emulate. Display enthusiasm, passion, and commitment to your work to inspire and influence employees to adopt these same characteristics. Without doing the work yourself, you can’t expect employees to feel motivated. By being a good leader to your employees, practicing empathetic listening, and fostering a positive work culture, you motivate employees to want to be a part of the journey. 

Motivated employees = more successful outcomes

Employee motivation is a cornerstone of organizational success. By employing different effective approaches to boost employee motivation, your organization can harness a positive work environment that fosters engagement, productivity, and job satisfaction. From providing development opportunities to showing appreciation, and leading by example, the strategies we’ve discussed here provide tangible ways to improve employee motivation. 

 

By consistently implementing and adapting these approaches based on feedback from employees, you can build a motivated workforce that drives innovation, achieves company goals, and contributes to long-term success. Embracing employee motivation as a strategic priority not only benefits individual employees but also leads to a more vibrant and thriving organization as a whole. 

 

Ashley Nielsen

Ashley Nielsen earned a B.S. degree in Business Administration Marketing at Point Loma Nazarene University. She is a freelance writer who loves to share knowledge about general business, marketing, lifestyle, wellness, and financial tips. During her free time, she enjoys being outside, staying active, reading a book, or diving deep into her favorite music. 

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Simple Gratitude Habits: 7 Ways To Brighten Your Everyday

In the hurry-scurry of life, it is easy to be engrossed in the rigors and demands thrown our way. But even so, amid these disturbances, there is a solid answer to all challenges that can change our perspective and improve our lives significantly-gratitude.

According to scientific research, gratitude enhances mood, improves mental health, and cultivates an attitude of positivity. In this article, we will discuss seven small gratitude habits to help you make each day enjoyable and satisfying.

1.  Share Appreciation with Loved Ones

 

Letting pe­ople you like know you’re thankful is among the top 5 ways to practice gratitude.  It makes your bond stronger and your mood bette­r. Let someone you care about know why you’re glad they’re in your life­.

A heartfelt conversation, a penned letter, or a mindful act are a few ways to express gratitude. By voicing your gratitude, your tie to the person grows stronger, fostering a sense of mutual appreciation.  

 

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Make it a routine to check in or say thanks in your relationships. It will cultivate a culture of gratitude within your social groups, creating positive energy within your community.

When you say “thanks,” it inspire­s others to say it, creating a wave of kindne­ss. Appreciation shared among everyone makes an emotional bridge­ of support and boosts the health of your relationships, leading to a more joyful and satisfying life.

2. Start Your Day with  Gratitude

Incorporating gratitude into your morning is not just about reciting what you are thankful for; it’s about setting a positive tone for the rest of the day.  

When you wake up in the morning, pause and appreciate the little things that usually go unnoticed through feeling them with your senses. Feel your warm blankets, listen to sounds heralding a new dawn, and let gratitude fill your thoughts.

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To expand on this practice, you could use visualization methods. Just imagine the whole day going well and see yourself interacting successfully as well as having happy moments.  

Resilience and adaptability start with a positive attitude at the beginning of your day. Being grateful in the morning is a way of shaping your thoughts and managing your days rather than letting them manage you.

3. Build a Positive Photo Album

Creating a joyous photo album, be it physical or digital, offers a re­al solution to capture happy life e­vents. With today’s tech era, it’s simple­r than before to gather a se­t of photos that bring out feelings of happiness and gratitude.

Pick pictures that show big mome­nts, special events, and e­ven ordinary times that bring happiness. Arrange­ them in a way that showcases the good parts of your life­ like a story.

Selecting and looking over these­ photos becomes a therapeutic exercise. They provide a visual re­minder of all the good stuff you’ve experienced and had in your life.

Using personal storie­s adds more than just visuals. It makes the conne­ction to these memorie­s stronger and more emotive­. Regularly looking over a happy photo album become­s a pure delight and a thought-provoking routine, stre­ngthening a gratitude mindset.

4. Create a Gratitude Jar

Make your gratitude habit a solid, e­ngaging event with a thank-you jar. Take this thought furthe­r and include others in your adventure­. Encourage friends, relatives, or co-worke­rs to toss their gratitude moments into the­ jar. Think about extending the habit by occasionally me­eting to read and ponder on the­ gathered scribbles toge­ther.

 

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The practice­ of filling a gratitude jar bonds people toge­ther by fostering positivity. It’s like a party whe­re everyone­ celebrates the­ good in their lives, creating a se­nse of togetherne­ss. And as the jar fills up, it isn’t just a reminder of pe­rsonal joys, but a representation of the­ shared richness in your social circle.

5. Acknowledge Past Struggles with Gratitude

Life is like­ a puzzle, having both wins and challenging times. Being grateful for past hurdles ne­eds a deep change­ in viewpoint. Instead of see­ing challenges as drawbacks, see the­m as steps that have taken you to a better place­.

Think about the things you learned, the resilience you’ve built, and how much you’ve grown from overcoming obstacles. Turning hard mome­nts into opportunities for positive transformation helps you se­e problems not as barriers but as sparks for growth.

When you recognize the­ positive aspects of hard times, you build a story of getting stronger and be­tter. This habit lets you value the­ steps you’ve taken and believe more­ in yourself. You’ll feel you can handle­ tough times ahead with resilience and gratitude.

6. Engage Your Senses to Discover Things that Bring Joy

In our busy lives, we­ frequently miss out on simple pleasures around us. Using your sense­s consciously is a practice that enhances your understanding of the­ present moment.

Enjoy a walk outside, paying attention to the sights, sounds, and scents around you. Se­e the wonders of the­ shifting seasons, the whispering of foliage­, and the aroma of flowers blossoming.

This experience boosts your gratitude for the­ often overlooked be­auty around you.

Integrating sensory gratitude in your routine boosts every second with awareness, making life more re­warding and complete.

7. Express Gratitude Before Bed

Before­ you hop into bed, make a habit of expressing gratitude. Spend a little time thinking about the good parts of your day. Pick out three things that made you feel thankful.

 

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They can range from small victories to mome­nts filled with happiness. They can also be­ important talks with others. When you knowingly note these positive elements, you shift your thoughts from any challenges or stressors. This experience brings about a feeling of satisfaction.

Scientifically, this habit can enhance your sle­ep and overall brain well-be­ing. It also helps you finish the day with a positive thought, contributing to a bette­r, refreshing slee­p.

Conclusion

Adding simple gratitude habits to your daily routines can significantly uplift your well-being. Whethe­r it’s jotting down things you’re thankful for in a journal or saying thanks to people, the­se habits are doable for anyone­ and only take a little time out of your day.

Making gratitude a normal part of your day can change your vie­w, improve your feelings, and grow a happie­r, more satisfied life. With your gratitude­ journey, never forge­t that even in your lowest moments, the­re’s always something to be grateful for.

 

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Approaches for Boosting Employee Motivation

Boosting employee motivation is critical to cultivating a high-performing and engaged workforce. Motivated employees demonstrate increased productivity, job satisfaction, and commitment to organizational goals. However, understanding approaches that effectively enhance motivation is key to achieving it. In this article, we’ll explore various methods your organization can implement to boost employee morale and motivation. If you want to harness a thriving work environment where employees feel valued, empowered, and inspired to do their best work, the strategies below can help. 

Foster a positive work culture

Creating a positive work environment is crucial to boosting employee motivation. Establishing a culture of positivity, support, and collaboration significantly impacts employee engagement, enthusiasm, teamwork, and employee retention. Encourage open communication and allow employees to share their ideas and concerns freely. Foster a sense of camaraderie and teamwork through team-building exercises, social events, and cross-departmental collaboration. A positive work environment promotes a sense of belonging and makes your employees feel valued, leading to increased motivation and productivity. 

Deliver opportunities for growth

Providing employees with opportunities to develop and grow their skills is a powerful motivator. Offer training programs, workshops, and other professional development opportunities that align with your employees’ interests and career goals. Support your employees in acquiring new skills and expanding their expertise through mentorship programs or educational reimbursements. Investing in your employees’ growth shows you value their potential and are committed to their long-term success. Offering your employees support for their growth boosts their motivation as they see a clear path for advancement and personal growth within your organization. 

Provide constructive feedback

Regular feedback plays a pivotal role in motivating employees. Establish a system of ongoing performance evaluations or check-ins to provide feedback on progress, accomplishments, and areas for improvement. Recognize and celebrate your employee’s achievements, reinforce positive behavior, and motivate them to continue to excel. Constructive feedback is crucial to helping your employees overcome challenges and further develop their skills. By providing employees with actionable feedback, you show them their efforts are noticed and valued, driving their motivation to perform at their best. 

Promote autonomy 

Granting employees autonomy and the power to make decisions can significantly boost their motivation. Empower your employees to take ownership of their work and provide them with the freedom to make decisions within their roles. Encourage innovation, problem-solving, and contribute to their unique perspectives. When employees feel trusted and empowered, they become more engaged in their work and committed to doing their best. Autonomy also forests a sense of accountability and responsibility, as employees understand how their contributions directly impact the success of your organization. 

Give appreciation

A culture of appreciation is another powerful source of motivation for employees. Recognize and appreciate the efforts of your employees regularly. For example, for medical professionals, participating in nurse appreciation week highlights the hard work of nursing staff and motivates them to continue doing the excellent work that they do every day. Implement formal or informal recognition programs that highlight exceptional performance and behaviors aligned with the values of your organization. 

 

Celebrate individual and team accomplishments through public acknowledgments, and newsletters. Or team events. Expressing gratitude and appreciation reinforces positive behavior and motivates employees to continue performing at a high level. It also cultivates a sense of belonging and loyalty, contributing to higher levels of employee engagement and motivation. 

Offer Competitive Compensation and Benefits

Offering competitive compensation and benefits is essential to motivating employees. Ensure salaries and benefits packages, like pet insurance, are fair and aligned with industry standards. Regularly review and adjust compensation structures to remain competitive and retain your top talent. Additionally, consider offering performance-based incentives, such as bonuses or profit sharing, to motivate employees further. Providing employees fair compensation for their efforts helps them feel valued, motivated, and satisfied at work. 

Encourage Work-Life Balance

Supporting work-life balance in your employees’ lifestyles is crucial for employee motivation and well-being. You can support employees’ work-life balance by offering flexible work arrangements, such as remote work options or flexible hours. You should also require employees to take breaks and utilize paid time off to help them recharge and avoid burnout. Employees who feel supported in balancing their professional and personal lives are more likely to feel motivated, engaged, and productive at work.

Cultivate innovation and creativity

In the workplace, fostering an environment that values and encourages innovation and creativity helps employees feel motivated, leading to wins for your business. Provide employees with opportunities to share ideas, suggest improvements, and take calculated risks. Create channels for ideation and provide resources to support those ideas. Employees who feel they have the potential to make a difference within your organization are more motivated to contribute their ideas and problem-solving skills. 

Make collaboration the standard

In addition to encouraging innovation, employees should also be able to collaborate and create cross-functional relationships. Promoting collaboration and fostering relationships across different teams and departments encourages employees to work together, share expertise, and support each other. Provide cross-functional projects and initiatives to encourage conversations between employees who may not interact regularly. Collaboration promotes teamwork, strengthens relationships, and motivates employees to achieve collective goals. 

Be an example

Leadership plays a vital role in employee motivation. As a business leader, manager, or director, lead by example and demonstrate the company values, behavior, and work ethic you want employees to emulate. Display enthusiasm, passion, and commitment to your work to inspire and influence employees to adopt these same characteristics. Without doing the work yourself, you can’t expect employees to feel motivated. By being a good leader to your employees, practicing empathetic listening, and fostering a positive work culture, you motivate employees to want to be a part of the journey. 

Motivated employees = more successful outcomes

Employee motivation is a cornerstone of organizational success. By employing different effective approaches to boost employee motivation, your organization can harness a positive work environment that fosters engagement, productivity, and job satisfaction. From providing development opportunities to showing appreciation, and leading by example, the strategies we’ve discussed here provide tangible ways to improve employee motivation. 

 

By consistently implementing and adapting these approaches based on feedback from employees, you can build a motivated workforce that drives innovation, achieves company goals, and contributes to long-term success. Embracing employee motivation as a strategic priority not only benefits individual employees but also leads to a more vibrant and thriving organization as a whole. 

 

Ashley Nielsen

Ashley Nielsen earned a B.S. degree in Business Administration Marketing at Point Loma Nazarene University. She is a freelance writer who loves to share knowledge about general business, marketing, lifestyle, wellness, and financial tips. During her free time, she enjoys being outside, staying active, reading a book, or diving deep into her favorite music. 

 

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Start Motion Media Garners Acclaim as Best Video Production Company, Revolutionizing Corporate Video Content

Start Motion Media Garners Acclaim as Best Video Production Company, Revolutionizing Corporate Video Content

 

San Francisco, California — November 2nd, 2023

 

Start Motion Media, the preeminent leader in video production, is proud to announce its recent endorsement and recognition by Adweek as the Best Video Production Company for its exceptional work in creating captivating corporate videos. Specializing in product videos and eCommerce videos, Start Motion Media has not only produced high-quality content but also played a pivotal role in generating over $1 billion in platform sales for its clients. With offices located in New York, San Francisco, San Diego, Denver, and Austin, Start Motion Media is setting the gold standard in the industry by offering its clients unparalleled expertise and resources.

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In an era where the visual medium has become an essential part of the marketing landscape, Start Motion Media has distinguished itself by consistently delivering outstanding videos that connect with audiences on a profound level. Adweek, a leading authority in advertising and marketing, has recognized the innovation, creativity, and excellence that Start Motion Media brings to each project, solidifying the company’s status as the best in the business.

 

Start Motion Media’s journey to success has been nothing short of remarkable. Founded by visionary entrepreneur [Founder’s Name], the company has grown from a small video production startup into a multi-location powerhouse, with offices in key cities across the United States. With their expanded reach, they’ve been able to cater to clients’ diverse needs and create videos that resonate with a global audience.

 

One of the factors that sets Start Motion Media apart is its unique approach to video production. Their specialized focus on product videos and eCommerce videos allows them to craft content that not only showcases products in the best light but also compels viewers to take action. The combination of storytelling, cinematography, and cutting-edge technology has been the cornerstone of their success.

 

Start Motion Media’s founder and managing producer, expressed his gratitude for the recognition, saying, “We are truly honored to be named the Best Video Production Company by Adweek. Our dedicated team of professionals has worked tirelessly to make this possible, and this recognition validates their hard work and dedication to producing outstanding videos. We look forward to continuing to push the boundaries of video production and helping our clients achieve their goals.”

 

The exceptional work of Start Motion Media has contributed to its clients’ success in ways that go beyond the bottom line. As a testimony to their impact, the company has played a pivotal role in generating over $1 billion in platform sales for their clients. This extraordinary achievement is a testament to the effectiveness of their video content, which not only engages viewers but also drives conversion and sales.

Start Motion Media operates in five key locations, each with its unique characteristics and resources:

 

New York, NY: 

Located in the heart of the advertising and media world, the New York office of Start Motion Media is perfectly positioned to cater to the diverse needs of its clients. The bustling city provides a vibrant backdrop for creating compelling videos that resonate with a global audience.

 

San Francisco, CA: 

The San Francisco office is a hub of innovation, surrounded by the cutting-edge technology and forward-thinking businesses of Silicon Valley. Start Motion Media in San Francisco specializes in creating tech-focused corporate videos, providing a unique blend of creativity and tech-savvy storytelling.

 

San Diego, CA: 

Start Motion Media’s San Diego office is strategically located near the beautiful beaches of Southern California, offering a picturesque setting for outdoor shoots and creative video production. Their proximity to the Pacific Ocean provides a refreshing backdrop for videos.

 

Denver, CO:

 In the heart of the Rocky Mountains, the Denver office boasts a diverse range of natural landscapes, from urban cityscapes to breathtaking mountain vistas. This variation allows Start Motion Media to create videos that cater to a wide array of themes and settings.

 

Austin, TX: 

Known for its vibrant music scene and tech startup culture, Austin is the ideal location for Start Motion Media’s creative office. The Austin team thrives on the city’s energetic atmosphere, creating videos that capture the essence of the city and its businesses.

3d Animation: Animated Video Production Services | 3d Product Renders USA

These strategic locations not only help Start Motion Media serve clients in various industries but also offer unique settings that contribute to the richness of their video content.

Start Motion Media‘s commitment to excellence goes beyond their creative efforts. The company also places a strong emphasis on staying at the forefront of technological advancements in the field of video production. Their dedication to using state-of-the-art equipment and software ensures that they consistently produce videos that are both visually stunning and technically flawless.

Start Motion Media’s portfolio is a testament to their versatility and creative prowess. Whether it’s a captivating product video for an eCommerce platform, an engaging corporate video for a technology company, or an inspiring promotional video for a non-profit organization, Start Motion Media has consistently raised the bar for video production.

The accolade from Adweek is not just a recognition of Start Motion Media’s past achievements but also a testament to the company’s vision for the future. As technology continues to evolve, Start Motion Media is committed to staying at the cutting edge of video production and exploring new ways to captivate and engage audiences.

The endorsement by Adweek further solidifies Start Motion Media’s position as a leader in the industry. As the company continues to set new standards in video production, clients can look forward to even more exceptional content that drives success and achieves their goals.

 

About Start Motion Media:

Start Motion Media is a trailblazing video production company that specializes in product videos and eCommerce videos. With offices in New York, San Francisco, San Diego, Denver, and Austin, the company has a widespread presence, serving clients across various industries. Their dedication to excellence and innovation has led to the generation of over $1 billion in platform sales for their clients.

 

pexels sabel blanco 1544774
Social Reputation, Reputation Management

Social Reputation Management | A Complete Guide

Social Reputation Management | How to Best use Social for your brand?

Introduction:

In today’s digital age, social media and online communities have transformed the way individuals, businesses, and organizations interact and present themselves to the world. Social Reputation Management (SRM) has emerged as a crucial strategic approach to navigate this dynamic landscape successfully. SRM involves actively shaping, monitoring, and maintaining a positive public image across various social media platforms. This comprehensive guide explores the significance of SRM, its key strategies, and real-world examples of successful reputation management efforts.

I. Understanding Social Reputation Management

A. Definition and Importance:

Social Reputation Management is the process of carefully managing and influencing the perception of a brand, individual, or organization in the online world. With social media’s widespread usage and the power of online reviews and discussions, opinions can spread rapidly, directly impacting reputations. An impeccable social reputation can lead to increased trust, customer loyalty, and business growth, while a tarnished one can result in diminished credibility, public backlash, and financial losses.

In today’s highly interconnected world, a single viral post or negative review can have far-reaching consequences. That’s why proactive management of social reputation has become a critical aspect of personal branding and business success.

B. Key Objectives:

  1. Enhancing Brand Image:

One of the primary objectives of SRM is to develop and promote a compelling brand image. This involves crafting a unique brand narrative that highlights the organization’s core values, mission, and vision. By sharing authentic stories and positive experiences of satisfied customers, SRM reinforces the brand’s identity and encourages positive associations.

For example, Dove, the personal care brand, focuses on body positivity and inclusivity through their “Real Beauty” campaign. By celebrating diversity and challenging conventional beauty standards, Dove has created a powerful and positive brand image.

  1. Managing Online Reviews:

Online reviews have a significant impact on consumers’ purchasing decisions. As part of SRM, monitoring and responding to customer reviews on platforms such as Yelp, Google Reviews, or Trustpilot is essential. Acknowledging positive feedback shows appreciation, while addressing negative feedback demonstrates a commitment to resolving issues and improving customer experiences.

Zappos, the online shoe retailer, excels at managing online reviews by encouraging transparent feedback from customers. They respond promptly to reviews, offering solutions to any problems encountered and expressing gratitude for positive comments, fostering a strong sense of customer appreciation and trust.

  1. Community Management:

In the age of social media, crises can escalate rapidly, potentially damaging an organization’s reputation overnight. Effective SRM includes developing a crisis management plan, outlining steps to address and contain any negative situations. Transparency, quick response, and a focus on resolving the issue are essential during crisis management.

In 2017, United Airlines faced a significant reputation crisis when a passenger was forcibly removed from one of their flights. The company’s initial response was met with public outrage. However, they quickly acknowledged their mistake, took responsibility, and implemented policy changes to prevent such incidents in the future. This sincere and proactive approach helped them regain some trust and credibility with the public.

  1. Influencer Relations:

Influencers play a crucial role in shaping public opinion. As part of SRM, building positive relationships with influencers who align with the brand’s values can amplify positive messages and expand its reach to new audiences.

For example, GoPro, the action camera company, partners with adventure enthusiasts and content creators to share thrilling videos and images on social media. These influencers showcase the product’s capabilities and inspire potential customers, contributing to GoPro’s positive reputation.

II. Strategies for Social Reputation Management

A. Proactive Reputation Building:

Enter Content Marketing:

Creating valuable and engaging content that aligns with the brand’s values and resonates with the target audience is a cornerstone of SRM. Content can include blog posts, articles, videos, infographics, and more. The goal is to establish thought leadership, educate customers, and showcase the brand’s expertise.

For instance, Red Bull, the energy drink company, is renowned for its content marketing efforts. They produce exhilarating videos and articles centered around extreme sports and adventure, associating their brand with excitement and high energy.

  1. Social Media Engagement:

Active engagement on social media platforms is vital for SRM. Responding to comments, messages, and mentions promptly shows that the brand values its audience and cares about their opinions. Encouraging user-generated content and running interactive campaigns can further foster positive engagement.

Airbnb effectively engages with its community through social media. They respond to customer inquiries and showcase unique and appealing travel experiences shared by their users, promoting a sense of belonging and trust.

  1. Thoughtful Messaging:

Developing consistent and authentic messaging is key to SRM. The brand’s voice should align with its values and resonate with the target audience. Thoughtful messaging enhances brand recall and establishes an emotional connection with customers.

Apple, known for its sleek and innovative products, consistently delivers messaging that highlights simplicity, creativity, and cutting-edge technology, appealing to their loyal customer base.

B. Monitoring and Listening:

  1. Social Listening:

To stay ahead of potential reputation threats, employing social media listening tools is crucial. Social listening involves tracking brand mentions, sentiment analysis, and monitoring trending topics related to the brand or industry. This information can provide insights into public perception and help identify emerging issues.

Nike, the global sportswear giant, actively uses social listening to track conversations about their brand and respond appropriately. By understanding customer sentiment and preferences, Nike continues to adapt and cater to its audience effectively.

  1. Online Reviews Creation:

Monitoring online reviews and feedback is an essential aspect of SRM. Addressing customer reviews, both positive and negative, demonstrates a commitment to customer satisfaction and quality service.

Amazon, the e-commerce giant, meticulously manages customer reviews and ratings. By incorporating customer feedback into their product development process, Amazon fosters trust and loyalty among its vast customer base.

III. Examples of Successful Social Reputation Management:

A. Example 1: Patagonia’s Sustainable Image

Patagonia, an outdoor clothing brand, has built a strong reputation for its unwavering commitment to environmental sustainability. Their SRM efforts revolve around content marketing that highlights their eco-friendly practices, responsible sourcing, and support for environmental causes. Engaging with environmental activists and partnering with non-governmental organizations further reinforces Patagonia’s reputation as a socially responsible brand.

Their “Don’t Buy This Jacket” campaign, encouraging customers to reduce consumption and recycle, exemplified their commitment to sustainability while aligning with their brand mission.

B. Example 2: Starbucks’ Crisis Management

Starbucks faced a significant reputational crisis when an incident of racial bias occurred in one of their stores. Their effective SRM included swift and transparent crisis management. The company issued a public apology, conducted employee sensitivity training, and implemented new policies to ensure inclusivity and prevent similar incidents. Starbucks’ proactive approach to crisis management helped rebuild trust with customers and the public.

Conclusion:

In today’s interconnected world, Social Reputation Management is indispensable for individuals, businesses, and organizations seeking to maintain a positive public image. By understanding the significance of SRM, setting clear objectives, and implementing effective strategies, entities can navigate the complexities of social media and online communities while safeguarding their reputation.

Building a strong and positive social reputation involves proactive reputation building, engaging with audiences through social media, and thoughtful messaging. Equally important is monitoring online conversations and reviews, addressing customer feedback, and promptly managing crises when they arise.

By drawing inspiration from successful examples like Patagonia and Starbucks, entities can master the art of Social Reputation Management and reap the rewards of enhanced trust, customer loyalty, and continued growth in the digital age. With the right approach, SRM becomes a powerful tool for shaping perceptions, fostering brand advocacy, and ensuring long-term success.

kickstarter success story, kickstarter case study, Kickstarter Video Production Company, Kickstarter Video

Top 5 Kickstarter Videos of All time – #1 Kickstarter Company, 1000+ funded

Watch the Digital Trend 50 Top Kickstarter Video Recaps, – Note that Start Motion Media made some of these!

 

The Baubax jacket, often referred to as the “world’s best travel jacket,” was designed to address common travel inconveniences by integrating various travel essentials into the garment itself. The jacket featured multiple built-in functions, including:

  1. Travel Pillow: The hood of the jacket could be inflated to create a neck pillow, providing comfort during long flights or journeys.
  2. Eye Mask: The jacket’s collar had an eye mask that could be easily pulled out for restful sleep on the go.
  3. Gloves: The cuffs of the jacket included hand-warming gloves that could be accessed without removing the jacket.
  4. Earphone Holders: There were designated loops to secure earphones, preventing tangling and keeping them within reach.
  5. Drink Pocket: A pocket designed to hold a drink bottle was built into the jacket.
  6. Passport Pocket: An inner pocket was created for securely storing important documents like passports.

The campaign’s Kickstarter video likely highlighted these features, showcasing the convenience and practicality the jacket aimed to offer to travelers. The innovative concept, combined with a well-produced video presentation, contributed to the campaign’s significant success.

While I don’t have the exact figures or specifics beyond September 2021, I can confirm that the Baubax jacket Kickstarter campaign raised around $9 million during its run. This immense amount of funding demonstrated the strong interest and demand for a travel jacket that combined both functionality and fashion. The campaign’s success also highlighted the power of crowdfunding platforms like Kickstarter to bring innovative ideas to life and connect creators with enthusiastic backers.

Watch the video for Cosmic Eye Kinetic Kickstarter

Rating: ⭐⭐⭐⭐⭐ (5/5)

As an avid enthusiast of all things celestial, I was eagerly drawn to the enigmatic allure of the Cosmic Eye Kinetic Kickstarter. Skeptical yet intrigued, I embarked on a journey to uncover the secrets of this promising product. Little did I know, I was about to experience a mesmerizing blend of art, science, and imagination that would leave me utterly spellbound.

The Cosmic Eye Kinetic Kickstarter, in its essence, is a breathtaking masterpiece that marries the elegance of a kinetic sculpture with the grandeur of the cosmos. From the moment I unboxed the intricately designed packaging, I was greeted by a sense of wonder and excitement that only intensified as I assembled the sculpture.

The craftsmanship of the Cosmic Eye is unparalleled. The celestial bodies, meticulously crafted and suspended in perpetual motion, serve as a tangible representation of the cosmic dance that unfolds in the depths of space. The precision-engineered gears and mechanisms not only ensure fluid motion but also remind us of the delicate balance that governs the universe.

What truly sets the Cosmic Eye apart is its ability to educate as it captivates. Accompanied by an interactive app, this sculpture transforms into an immersive learning tool. With just a few taps on my smartphone, I was able to access a wealth of astronomical information, from the birth of stars to the intricacies of galaxy formation. The incorporation of augmented reality features allowed me to explore the universe from the comfort of my own home, fostering a deeper understanding of the cosmos.

Furthermore, the Cosmic Eye Kinetic Kickstarter embodies the spirit of innovation. Its crowdfunding journey symbolizes the collective pursuit of knowledge and beauty. By supporting this project, backers not only contribute to the realization of a visionary art piece but also aid in the promotion of science education and outreach.

In terms of aesthetics, the Cosmic Eye seamlessly blends into various settings. Whether placed in a contemporary living room, a minimalist workspace, or a modern classroom, its understated elegance adds a touch of cosmic elegance that sparks conversations and ignites imaginations.

In conclusion, the Cosmic Eye Kinetic Kickstarter is a triumph that surpasses expectations. It takes us beyond the mundane and mundane and elevates our understanding of the universe through art and technology. This product is more than just a sculpture; it’s an invitation to explore the mysteries of space, to marvel at the wonders of creation, and to foster a sense of unity with the cosmos. If you’re seeking an awe-inspiring fusion of art, science, and education, the Cosmic Eye Kinetic Kickstarter deserves a place in your world.

 

“Exploding Kittens” is a card game that gained immense popularity on Kickstarter for its quirky and humorous premise. The game was created by Elan Lee, Matthew Inman (The Oatmeal), and Shane Small, and it raised a substantial amount of money during its Kickstarter campaign.

The game’s concept revolves around a combination of strategy, luck, and humor. Players draw cards from a deck with the goal of avoiding the “Exploding Kitten” cards, which would eliminate them from the game unless they have a “Defuse” card to counter it. The game is known for its simple rules, quick gameplay, and humorous illustrations.

The Kickstarter campaign for “Exploding Kittens” was notable for its massive success, raising over $8 million during its run. This level of funding was remarkable and spoke to the game’s widespread appeal, as well as the influence of the creators’ existing fan bases. The campaign’s video likely showcased the game’s unique artwork, easy-to-understand mechanics, and the creators’ humor, making it an engaging pitch to potential backers.

The success of “Exploding Kittens” on Kickstarter marked a significant achievement for the crowdfunding platform, highlighting its potential to bring unconventional and creative projects to a global audience. The campaign’s million-dollar funding milestone demonstrated the power of community support and the ability of Kickstarter to turn innovative ideas into reality.

Crownes Portable Chess Set: Their Video:

Review: Crownes Portable Chess Set Kickstarter

I recently had the pleasure of exploring the Crownes Portable Chess Set, an innovative and elegant creation that redefines the world of portable gaming. This exceptional product, which gained significant attention through its successful Kickstarter campaign, combines modern design with traditional gameplay, resulting in a truly remarkable experience for chess enthusiasts of all levels.

The Crownes Portable Chess Set Kickstarter campaign was nothing short of spectacular. The creators masterfully captured the essence of their product through a captivating video that showcased both the ingenuity of the design and the passion behind the project. The video not only highlighted the portability of the chess set but also emphasized its premium materials, attention to detail, and user-friendly features. By blending stunning visuals with enthusiastic testimonials, the campaign effectively communicated the value and uniqueness of the Crownes Chess Set.

Features That Set Crownes Chess Set Apart:

  1. Portability: The Crownes Portable Chess Set boasts an ingeniously designed folding mechanism that allows the board to collapse into a compact, travel-friendly size. This feature ensures that chess aficionados can enjoy a game wherever they go, without compromising on the authenticity of the experience.
  2. Premium Craftsmanship: Crafted from high-quality materials, including a beautifully finished wooden board and intricately carved chess pieces, the set exudes elegance and sophistication. The attention to detail is evident in every element, enhancing the overall aesthetic appeal.
  3. Magnetic Locking System: One of the standout features of the Crownes Chess Set is its magnetic locking system. This ensures that the pieces remain securely in place during travel, eliminating the frustration of misplaced pieces. The satisfying “snap” when the pieces lock into position is a testament to the thoughtful engineering behind the product.
  4. User-Friendly Design: Whether you’re a seasoned chess player or a newcomer to the game, the Crownes Chess Set caters to all skill levels. The clearly marked squares and smoothly gliding pieces make gameplay effortless and enjoyable.

Real-life PR Success:

The Crownes Portable Chess Set garnered significant attention through its PR efforts, attracting coverage from renowned media outlets and enthusiastic reviews from early backers. The product’s combination of classic gameplay with modern convenience resonated with both chess enthusiasts and individuals seeking unique, upscale gifts.

The Kickstarter campaign’s video played a pivotal role in building excitement and trust among potential backers. Its well-crafted narrative conveyed the creators’ dedication to delivering a product that exceeded expectations. The visually appealing shots of the chess set in various settings, along with close-ups of the intricate design, showcased the craftsmanship and attention to detail that went into its creation.

In conclusion, the Crownes Portable Chess Set Kickstarter campaign successfully introduced a remarkable product to the world. With its emphasis on portability, craftsmanship, and innovation, this chess set offers an elevated gaming experience that bridges the gap between tradition and modernity. As both a stunning piece of art and a functional gaming accessory, the Crownes Chess Set is poised to become a beloved item for chess enthusiasts and collectors alike.

Reusable Swabs video:

The Pebble Watch Kickstarter campaign marked a pivotal moment in the world of wearable technology, earning widespread acclaim for its innovative approach and garnering over $10 million in funding during its groundbreaking campaign.

The Pebble Watch introduced a new paradigm in smartwatches by focusing on simplicity, customization, and functionality. This smartwatch allowed users to connect to their smartphones wirelessly and receive notifications, messages, and updates directly on their wrists. What set the Pebble Watch apart was its e-paper display, offering a crisp and easy-to-read screen even in bright sunlight.

The Kickstarter campaign for the Pebble Watch was a resounding success, reaching its funding goal within a matter of hours and ultimately raising well over $10 million, making it one of the highest-funded Kickstarter campaigns of its time. The campaign’s video showcased the watch’s user-friendly interface, its compatibility with both Android and iOS devices, and its potential to enhance users’ daily lives by seamlessly integrating technology into their routines.

The Pebble Watch’s million-dollar campaign demonstrated the growing demand for wearable technology that combined practicality, style, and innovation. By offering features like customizable watch faces, third-party app support, and a robust developer community, the Pebble Watch solidified its position as a trailblazer in the smartwatch industry.

The success of the Pebble Watch Kickstarter campaign also served as a testament to the power of crowdfunding in bringing visionary tech projects to fruition. Its multi-million dollar funding showed that consumers were eager to embrace wearable technology that prioritized functionality, design, and user experience, setting a precedent for subsequent smartwatch developments.

“Cafe Chaos” Food-fight card game top kickstarter video:

“Cafe Chaos: A Hilarious Food-Fight Frenzy That Leaves You Hungry for More”

Review:

In the world of tabletop gaming, innovation and creativity constantly bring forth new and exciting experiences for players. “Cafe Chaos,” the uproarious food-fight card game, stands out as a delightful addition to this realm. Seamlessly blending strategic gameplay with uproarious antics, Cafe Chaos guarantees uproarious laughter and engaging competition for players of all ages.

Gameplay:
Cafe Chaos transports players to a wacky world where culinary chaos reigns supreme. The game is designed for 2 to 4 players and revolves around strategic decision-making and chaotic food-flinging fun. Each player takes on the role of a mischievous character in a bustling café, using cards to craft and launch food items at opponents. The goal is to accumulate points by hitting opponents while avoiding a messy fate yourself. With a blend of tactical choices and whimsical randomness, the gameplay strikes a harmonious balance between strategy and sheer hilarity.

Components:
The game’s components are a testament to the creators’ attention to detail. The cards are adorned with vibrant, quirky illustrations that bring the café and its inhabitants to life. From flying pancakes to sauce-drenched meatballs, the imagery adds a vivid layer of comedy to every round. The packaging itself is compact and easily portable, making it a fantastic choice for game nights, gatherings, or even travel.

Kickstarter Campaign:
The Kickstarter campaign for Cafe Chaos was nothing short of a sensation. The creators demonstrated a deep passion for their project, engaging potential backers with a well-executed marketing strategy. Their campaign video was a masterpiece in itself, capturing the essence of the game with energetic visuals, demonstrations of gameplay, and testimonials from playtesters. This engaging video not only showcased the game’s mechanics but also conveyed the infectious laughter and camaraderie that comes with playing Cafe Chaos.

Real-Life PR:
Cafe Chaos garnered attention from various media outlets, thanks to its unique concept and engaging gameplay. Magazines, blogs, and even local news segments highlighted the game’s ability to bring joy and laughter to players of all ages. The game’s innovative twist on classic card games resonated with both seasoned gamers and newcomers to the tabletop scene.

Conclusion:
“Cafe Chaos” serves up a delectable mix of strategic gameplay and uproarious laughter. Its charming illustrations, engaging mechanics, and well-executed Kickstarter campaign have combined to create a standout addition to the world of card games. With its ability to captivate players young and old, Cafe Chaos promises to be a staple at game nights and gatherings for years to come. So, grab your food-firing cards and prepare for a hilarious food-fight frenzy that will leave you craving more chaos!

Ohsnap Phone Grip video:

 

 

These Kickstarter Success Stories are the best Case Studies we’ve found.

We’ve all heard of Kickstarter, the crowdfunding platform that allows entrepreneurs to seek funds for their projects and passions. But what makes this platform so successful? Well, it’s the success stories that come along with it. From tiny projects to multimillion-dollar products, Kickstarter success stories are the best case studies we’ve seen. Let’s take a look at some of the most successful Kickstarter campaigns, and what they can teach us about crowdfunding and launching a successful project.

1. Pebble: The Smartwatch Pebble is one of the most successful Kickstarter campaigns of all time. The project, which was launched in April 2012, sought to create a smartwatch that could connect to smartphones. It was one of the first of its kind. The campaign raised $10.3 million from nearly 69,000 backers, making it the most funded project in Kickstarter history. Pebble was able to reach its goal through a combination of clever marketing, engaging videos, and a unique product. Pebble is a great example of how to create an innovative product and market it to the masses. The success of this campaign also shows the power of crowdfunding and how it can be used to bring new products to life.

2. Exploding Kittens: The Card Game Exploding Kittens was the most funded game in Kickstarter history, raising over $8.7 million from 219,000 backers. The card game was created by Elan Lee, Shane Small, and Matthew Inman, who had a simple goal: create a fun card game that everyone could enjoy. Exploding Kittens was able to reach its goal through a combination of funny videos, engaging content, and a unique product. The game was so successful that it is now being sold in stores around the world. Exploding Kittens is a great example of how to create something unique and market it to the masses. This campaign also shows that crowdfunding can be used to turn a small idea into an international sensation.

3. Coolest Cooler: The Portable Party Coolest Cooler was another successful Kickstarter campaign that raised over $13 million from 62,000 backers. The project sought to create a cooler that was more than just a place to store food and drinks. It was designed to be a portable party with features such as a blender, speakers, and a USB charger. Coolest Cooler was able to reach its goal through a combination of clever marketing, engaging videos, and a unique product. The campaign was so successful that the company is now selling the coolers in stores around the world. Coolest Cooler is a great example of how to create a product that stands out and market it to the masses. This campaign also shows the power of crowdfunding and how it can be used to bring new and innovative products to life. These are just a few of the many successful Kickstarter campaigns that show us the power of crowdfunding and how it can be used to bring new products and ideas to life. It also a reminder that with the right combination of marketing and a unique product, anything is possible.

Pebble Time – Awesome Smartwatch, No Compromises

12 Stunning Kickstarter campaigns of 2020 - A case study of crowdfunding   “3 Reasons Pebble’s Time Smartwatch Beats The Apple Watch” – Forbes “Pebble’s Fantastic Smartwatch Is Growing Up” – Gizmodo “The most exciting thing about Pebble’s new smartwatch isn’t the color screen” – Fast Company. Why we love it –   No trade offs on what you love about Pebble: as long as 7 days of battery life, water obstruction and adaptability. Rock Time and Pebble Time Steel are completely good with all 6,500+ existing Pebble applications and watchfaces. Rock Time begins transporting in May. Rock Time Steel begins transporting in July. Activity trackers and fitness bands are great for counting steps or keeping track of your daily activity, but they’re pretty simplistic. Those LCD screens and Bluetooth connections could be put to better use with a smartwatch. They put plenty of extra features on your wrist, including kickstarter success stories notifications and music control, plus they work with the smartphone apps you already use to keep track of your exercise routine. Unfortunately the few models already available from the likes of Samsung and Sony are overly complicated and have pretty dismal battery life. All, that is, except Pebble: created thanks to crowd-funding website Kickstarter, it’s a reasonably priced crowdfunding case study smartwatch with an energy-friendly eInk display that won’t run out of juice at the end of the day. Getting Started Pebble is an intentionally simple smartwatch, so it’s no surprise you don’t get a lot in the box – just the watch itself and its proprietary charging cable. It comes with a basic rubber strap, with a single pronged clasp and enough notches to ensure a comfortable fit on any wrist. It definitely won’t win you any style points, but it’s a lot more subtle than other smartwatches and won’t get disparaging looks on the bus. Thankfully the watch has a standard strap fitting, so you can swap the bland rubber strap out for another if you prefer, and it’s slim enough to slip under a shirt cuff. The magnetic USB charging cable latches on to the side of the watch,

Travel Tripod by Peak Design

12 Stunning Kickstarter campaigns of 2020 - A case study of crowdfunding Professionals Fits inside numerous sacks when collapsed Imaginative mechanical structure Arca-style snappy discharge Installed stockpiling for hex key and cell phone cut Reversible focus segment for low-edge shots CONS Unordinary ball head configuration may kill a few Carbon fiber variant evaluated at a higher cost than normal Included snappy discharge plate requires hex key Photograph specialists and masters realize that significantly more goes into a tripod than three legs and a spot to mount your camera. Development quality, ergonomics, and structure decisions matter as well. Up to this point, purchasing a quality travel tripod implied going with a collapsing model with reversible legs—reduced, yet at the same time something that goes outwardly of most camera packs. Pinnacle Design has reframed the idea with its Travel Tripod, a Kickstarter sweetheart currently coming to retail in an aluminum adaptation for $349.95, or in a lighter carbon fiber release for $599.95. We took the last for a test drive and saw it as worth each penny, just as our Editors’ Choice. Round Legs Are Out At the point when its legs are shut, the Travel Tripod has a comparative impression to a protected container, something different tripods can’t coordinate. There’s a designing accomplishment made to arrive—the broadening legs aren’t round. Rather, the cylinders have sloped edges and level surfaces—harder to manufacture, however with less squandered space.

Exploding Kittens

12 Stunning Kickstarter campaigns of 2020 - A case study of crowdfunding

Exploding Kittens is a highly strategic kitty-powered version of Russian Roulette. Players take turns drawing cards until someone draws an exploding kitten and loses the game. The deck is made up of cards that let you avoid exploding by peeking at cards before you draw, forcing your opponent to draw multiple cards, or shuffling the deck. The game gets more and more intense with each card you draw because fewer cards left in the deck means a greater chance of drawing the kitten and exploding in a fiery ball of feline hyperbole.

Why We love it – My companions are playing Exploding Kittens just because. Strain elevates as one individual draws a card, asking it doesn’t illuminate his fate. The turn passes, and the following player grunts. She has played a card titled, “See the Future – Crawl inside a goat butt and see numerous wondrous things.” “Denied!” says the following player, displaying a card that peruses, “The Pope of Nope has spoken,” and the pressure breaks totally. The whole table emits in an unconstrained snicker fit. Straightforward principles, clever workmanship and a record-breaking Kickstarter—even before Exploding Kittens was conveyed, I figured it must be acceptable. Testing it out with a gathering of my eight dearest companions, I saw this game as easy to learn, however sufficiently able to connect with everybody until the end.

The Everyday Backpack, Tote, and Sling

12 Stunning Kickstarter campaigns of 2020 - A case study of crowdfunding

Introducing the Everyday Bags

Like all Peak Design products, our new bags are packed full of features and meticulously engineered. They are designed from the ground up to be both the best camera bags and the best everyday carry on the planet.

 

Fidget Cube: A Vinyl Desk Toy

12 Stunning Kickstarter campaigns of 2020 - A case study of crowdfunding

30 seconds of your time could make the difference in growing the Fidget Cube community. Hit one of the buttons below and tag a friend or coworker who can’t stop fidgeting!

Why We love it: Of late, I’m considerably more questionable about Kickstarters than I used to be — I’ve been singed too often by postponements, disappointments, or essentially awful quality. Be that as it may, when I saw the Fidget Cube, a work area contraption intended to keep inert hands occupied, I joined right away. “By what means can such a basic thing be postponed?” I thought. All things considered, it was — regardless of getting supported barely short of 6.5 million (!) dollars — and that hole was quickly loaded up with knockoffs. Regardless, my solid shape showed up today and it’s cute. It has little geegaws for you to mess with on five of six sides. The geegaws are: mix lock handles, a little joystick, a rolly ball, a couple of catches of fluctuating clickiness, a switch, and a turning dial. The entire thing feels excessively little from the outset, until you understand that it’s intended to sit in the convict of your finger. The vast majority of little knick-knacks feel all around constructed and fulfilling to push/dial/turn/click.

 

 

Pimax: The World’s First 8K VR Headset

12 Stunning Kickstarter campaigns of 2020 - A case study of crowdfunding

The 8K VR headset is just a starting point for DIY enthusiasts. With modular design in mind, we made Pimax 8K an extendable device that not only works with your current accessories, but also allows easy implementation of new technologies. e.g. hand motion, inside-out tracking, wireless, eye tracking, etc. “…a very early but extremly impressive prototype using an advanced laser tracking system and 2 4k screens, one for each eye. Additionaly the system has 2 perfectly working all-orientation controllers for a wide range of applications. The system has by far the best resolution, movement tracking and Field of view of all systems I have tested ad the exhibiton. ” JL2579 2017.09.05 “The 200 degree FOV does make an enormous difference. You no longer feel like you are wearing ski goggles. It feels like natural vision since your periphery is no longer blocked.” “8k resolution truly feels next-gen. There was zero screen door effect. Objects looked perfectly solid and you could see the details up close. There was no aliasing. Apart from the obvious graphical artwork of the world, there was nothing to indicate I was in a digital world. It felt like a real, solid world.” “Going back to Oculus Rift after trying the Pimax feels like wearing a last-gen headset. Like using the iPhone before its ‘Retina’ display.” Movingfulcrum 2017.03.15

Why we love it: The bounce in clearness was evident from the second I put on the headset. Fine content is regularly hard to peruse on contending headsets, and subtleties can show up darkened or vigorously associated. Not so on the Pimax 8K X. The demo, a straightforward pilot training program circle, gave me numerous little checks to peruse. I had no issue making them out. The Pimax has something most headsets come up short on; a genuine feeling of fringe vision. It’s a tremendous jump from playing Elite Dangerous on the Oculus Rift DK1, where interface subtleties were frequently cerebral pain initiating to peruse. It’s a littler jump over the Valve Index, yet recognizable.

 

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G-RO: Revolutionary Carry-on Luggage

12 Stunning Kickstarter campaigns of 2020 - A case study of crowdfunding G-RO is the world’s first bag in a whole new category: it’s a companion bag—a bag specifically designed to accompany on-the-go people, whether they are traveling around the block or around the globe. We all know travel can be a hassle. The more you do it, the more tiring and frustrating it becomes. To get from here to there, too many of us depend on inferior bags, travel gear and accessories.

1. G-RO IS YOUR COMPANION BAG

It’s a new kind of crossover bag: a companion bag. We designed it for on-the-go people to be large enough to take on a week-long trip yet maneuverable, durable and light enough for your daily commute.

2. WHEEL INNOVATION

All other rolling luggage is basically a box on casters. Their little wheels break more often; they travel badly over bumps, bricks, grates, snow and sand; they weaken the luggage design with more rivets, screws and reinforcements; they require more parts to assemble and break; they reduce the available volume; and they often cause awkward nooks in the interior space. But because of our ingenious patented wheel design, G-RO:

  • feels lighter: the center of gravity of the load is closer of the center of the wheels;
  • rolls easier: the big wheels perform so much better over all terrains, and glide effortlessly on smooth surfaces;
  • lasts longer: the case and wheels are integrally designed and reinforce each other;
  • packs smarter: there’s more interior space than other bags of similar weight and volume;
  • looks better: form follows function, and these wheels tell you this is smart design.

3. TOP-NOTCH HANDLING

Our aircraft-grade aluminum handle is longer and stronger, too. It extends six inches further than the industry standard, with stops at multiple levels for people of all heights. This gives you better leverage than other rollaboards, and makes it extra comfortable to pull your G-RO.

At the point when an organization called G-RO hit the unexpectedly thick keen baggage showcase in late 2016, it won a lofty Edison Award for plan in the gear class, destroying built up brands like Tumi and Modobag. Presently, without a moment to spare for the Christmas season, G-RO has discharged an updated variant of its lead item including a few prominent additional items. Does it merit its $399 beginning sticker price? We should investigate. With respect to a portion of the advantages you won’t quickly notice: Handle length comes through in the grasp. With four set situations en route, a scope of alternatives makes it simple to discover a place that fits best with your stature and influence inclinations. There are additionally several shrouded pockets between the handle lodging where identifications, keys and a wallet can be advantageously reserved inside simple reach — and near the model’s two fixed USB outlets. Inside, capacity is clear, with just two or three zip-close work pockets coating the dividers. It comes up short on the seclusion of a portion of its extravagance partners. The outside shell is portrayed by its producers as “overly solid, ballistic nylon.” Many explorers depend on the hard shell choice and there’s nothing about the development here — regardless of how ballistic it might be — that will persuade them to do the switch. It’s actually a matter of individual inclination. For my situation, the rough polymer along the edges made me happy with reserving my progressively delicate belongings inside. The additional flexibility of a nylon body is a lot for me to leave behind, yet the brand will profit by offering an all out hard shell in ensuing models. While I didn’t get to completely test the case, G-RO sells itself as water-safe. What I can vouch for is its sturdiness. The general feel is rough, yet reasonable. Light, however strong. Also, each pack comes furnished with a lifetime guarantee. Accessible in twelve shading alternatives going from customary dark on dark to conspicuous pastels in pink and yellow, G-RO is a thoroughly thought out, if insignificantly advertised item. As demonstration of its statement of-mouth claim, the organization offers a $50 PayPal refund to any individual who alludes a companion — an invite markdown on a sizable speculation. In spite of the fact that there is similar baggage out there that sells for less, this item feels all around assembled and will subsequently may last longer than less expensive clones. In the event that no one but I could say the equivalent regarding the advanced gadgetry I’ll be putting away inside it.

WISH I WAS HERE

12 Stunning Kickstarter campaigns of 2020 - A case study of crowdfunding

I was about to sign a typical financing deal in order to get the money to make “Wish I Was Here,” my follow up to “Garden State.” It would have involved making a lot of sacrifices I think would have ultimately hurt the film. I’ve been a backer for several projects on Kickstarter and thought the concept was fascinating and revolutionary for artists and innovators of all kinds. But I didn’t imagine it could work on larger-scale projects. I was wrong. After I saw the incredible way “Veronica Mars” fans rallied around Kristen Bell and her show’s creator Rob Thomas, I couldn’t help but think (like I’m sure so many other independent filmmakers did) maybe there is a new way to finance smaller, personal films that didn’t involve signing away all your artistic control. Financing an independent film the traditional way often means having to give away your right to “the final cut,” casting choices, location choices and cutting down your script to make it shoot-able on the cheapest budget possible.

Until you mostly give up to its fundamental cooperative attitude and truthfulness, watching “Wish I Was Here” resembles watching a test in a true to life test kitchen. The energetic cooks are looking for a perfect mix of natural flavors and surfaces as they devise what they expectation will end up being another, improved formula for that old reserve, Thoughtful Comic Entertainment. The man in a white sterile jacket is Zach Braff, who coordinated the film from a screenplay he composed with his sibling Adam Braff and who stars as Aidan Bloom, a trying on-screen character. Mr. Braff basically comes out of TV sitcoms (“Scrubs”), and it appears. His first component film, “Garden State,” a moderate outside the box hit 10 years prior, was basically a TV satire with claims to be a generational touchstone. “Wish I Was Here,” which examines the unrest of a white collar class Los Angeles family, is the equivalent exclusive inexpensive food masked as haute cooking.

Gravity: The Weighted Blanket for Sleep, Stress and Anxiety

12 Stunning Kickstarter campaigns of 2020 - A case study of crowdfunding

Gravity is a premium-grade, therapeutic weighted blanket that harnesses the power of deep touch stimulation to gently distribute deep pressure across your body. Engineered to be around 10% of your body weight, Gravity helps relax the nervous system by simulating the feeling of being held or hugged. This increases serotonin and melatonin levels and decreases cortisol levels—improving your mood and promoting restful sleep at the same time. All without ever filling a prescription.

At the point when first I got a Gravity Blanket to try out, I had enormous designs for transforming it into a logical test. I would wear an Apple Watch, I contemplated, to test how my pulse reacted to a weighted cover. I intended to take notes about my disposition and feelings of anxiety to gauge whether the cover could really loosen up my focal sensory system and quiet me down. The issue is, I continued nodding off. For any individual who hasn’t knew about the Gravity Blanket or weighted covers when all is said in done, consider it like a Thundershirt for people. The idea driving weighted covers is that lying underneath consistent and uniformly appropriated weight will create a quieting and loosening up impact. Studies have indicated that weighted vests or covers can likewise help those with mental imbalance range issue, ADHD, high nervousness, or a sleeping disorder. Yet, at the most fundamental level, weighted covers for the most part simply feel like a delicate embrace. Gravity’s variant of the weighted cover started as a Kickstarter venture in 2017. Gravity raised more than $4.7 million from almost 24,000 supporters to make a rich, single-individual cover that weighs as much as 25 pounds. Presently, Gravity says it’s sold in excess of 60,000 weighted covers, coming about in $15 million in deals. Gravity has now extended its item lineup to incorporate a weighted rest veil, a cooling cover for the individuals who “rest hot,” and that’s only the tip of the iceberg. I got the opportunity to try out the first $250 Gravity Blanket and the $30 weighted veil for half a month. I offered them up to companions, associates, and any individual who was happy to sit with a 20-pound cover on them. For certain individuals, the experience felt odd and awkward. Others depicted it as “belly like.” Me? I had the absolute best rests of my life.

eufyCam: The Wirefree Security Cam with 365-Day Battery

12 Stunning Kickstarter campaigns of 2020 - A case study of crowdfunding

Hate getting robbed? Love solving mysteries? Installing a security camera might seem like an obvious answer for surveillance, but it may surprise you that only 3 out of 10 homes have any sort of security device set up. And, as basic as a security camera system might seem, you’ll be surprised to know that other cameras on the market actually present more problems than solutions.

The pack accompanies various mounts for introducing the camera outside or inside. The open air mount expects you to penetrate a couple of openings into an outside divider, at that point embed the provided grapples and screws into the mounting section. Next, you’ll screw the mount into the section and the camera onto the mount. Inside, you can stick the camera attractively onto any iron surface or introduce it on any divider, including drywall, utilizing the indoor mount. Here you’ll have to append a section to the divider utilizing a solitary screw, at that point join an attractive ball mount to the section and stick the camera ready mount. Execution I mounted one camera over my front entryway and the other on a side outside divider confronting the passageway to my garage. In every area, the camera’s wide-point see gave me sufficient inclusion of the general condition. Live and caught video was sharp with precise hues in day mode and solid difference when night vision was dynamic. In either mode, you can focus in on the live video by squeezing the picture with little loss of picture quality. Movement recognition worked dependably in my tests, and alarms showed up expeditiously. There are a few different ways to calibrate the pertinence of movement notices. The first is the camera’s working mode. The application offers four to look over during to establishment process: the ideal battery-life choice cutoff points video cut length to 20 seconds and consequently modifies the location timespan to decrease the opportunity that the camera will identify a similar occasion on different occasions; ideal reconnaissance mode grows the video cut length as long as 60 seconds and records every occasion however much as could reasonably be expected; and altered account mode lets you set all the parameters. You can change working modes whenever in the application settings. You can additionally modify movement recognition by expanding or diminishing the affectability on a slider and making action zones. In the last case, the camera will possibly send you a caution and record video when movement is identified in one of these zones (it will at present record action exterior these zones without alarming you). A human-discovery alternative makes the camera attempt—generally effectively—to perceive human shapes and channel out vehicles, creatures, and other moving items. It will likewise endeavor to recognize and distinguish faces in the video picture, however I saw the individual had as confronting directly into the focal point for this to work. eufycam 2 occasions Michael Ansaldo/IDGVideo clasps can be spared locally or in the cloud. The application The Eufy Security application has a clear interface that makes it simple to intuit camera controls. It opens to the home screen indicating every single associated camera, each showing its last caught picture. Tapping one opens its live feed, with a toolbar on the base that incorporates catches for physically recording video, taking a screen capture of the feed, enacting two-way talk, and quieting/unmuting the camera’s speaker. A three-line symbol opens another arrangement of catches. These thus open a library of spared video cuts, turn night vision on and off, initiate the framework’s installed alarm, and access the camera settings. An occasions tab on the home screen lets you browse a group of four of preconfigured security modes. In the default Home mode, the camera will recognize movement, record video, and push cautions to your telephone. In Away mode, the camera will do likewise and sound an alert to frighten away any interlopers. Timetable mode permits you to consequently actuate Away mode during preset occasions, so you don’t have to make sure to flip it on each time you leave for work, for instance, while Disarmed mode turns movement discovery off totally. In Geofencing mode, the framework utilizes your telephone’s GPS to flag it to initiate your preferred method when you’re away from home. Decision The EufyCam 2 is a convincing starter choice in case you’re searching for an outside surveillance camera. However, so is the Arlo Pro 2. While the Arlo Pro 2 is not, at this point Arlo’s best surveillance camera (that would be the expensive Arlo Ultra), it is HomeKit perfect and it costs about $50 not exactly the EufyCam 2. All that stated, the EufyCam 2’s year-long battery life will legitimize the more significant expense tag for some.

1. Slate – Mobile Airdesk 

What we like about this campaign: SIMPLICITY:  It’s a simple idea that will appeal to a large market.  All the reward levels actually go back to the same product – the slate.  The increasing reward levels created an element of “Act Now” because there were only a limited number of products at each price point.  The video uses fun, uplifting music to convey the simplicity of the brand. GREAT DESIGN: Slate did the work to create a product with great design and used the same simple design aesthetic throughout the rest of their branding. LOTS OF PHOTOS: Photos keep the reader engaged and create a real life closer look at what they will be investing in. The text on the photos is also a great way to highlight the benefits of the product. How you can integrate this strategy: If you are launching a product, hire a professional photographer to create a beautiful stream of photos to add to the crowdfunding page.  Choose a simple set of fonts to use throughout the branding, and think about using the product in multiple levels of rewards to create the incentive for funders to “Act Now.”

2. Photographs of THE BAND – The Book 

What we like about this campaign:  EMOTIONAL CONNECTION TO THE PERSON BEHIND THE PROJECT: This video creates a nostalgic feeling that instantly connects the viewer to the man behind the project.  Everything from the music to the photos create a story that draws the viewer in to create an emotional connection. A BEHIND THE SCENES LOOK: The first line states: A Fine-Art photography book of Elliott Landy’s photographs of THE BAND—featuring both his iconic and never-before-seen images.”  The video gives a behind-the-scenes look at the never-before-seen images.  This approach creates curiosity in the viewer to stick around and find out more.   How you can integrate this strategy: Think back to WHY it is important for you to create your project.  Tell a personal story to emotionally connect with the viewer.

3. The Micro – The First Truly Consumer 3D Printer

What we like about this campaign:  PROFESSIONAL HIGH QUALITY VIDEO:  A high quality video is a huge key to a successful project.  This video has great color, sound, and high quality picture.  It shows the viewer “We mean business with this project.”   You may also notice how the shots seamlessly glide through the frame.  This is with the glide-cam – one of our favorite tools that we use in our videos. “WE DID IT” MINDSET:  Creating a small-consumer sized 3D Printer is not an easy feat.  The whole video carries the energy “We did it.  We accomplished the impossible.”  The kickstarter was actually the celebration of years of hard work. How you can integrate this strategy:  When you do all the work beforehand and launch your project with a “We did it” mindset you’re already set up to succeed.  Allow your kickstarter to be a way to show and share all the hard work you’ve already done.  And, when you go the extra-mile to look like a pro with a high quality video, you set your project up for success from the start.  If you’re curious about our video production services, you can calculate a bid for your project.

4. The Beehive Collective Epic-Story Graphic, Mesoamerica Resiste!

What we like about this campaign:  CONNECTION TO A WORLD VISION: The Beehive Collective shares a story of a larger vision of what they see for the world.  The project tells a story of our Earth and what needs to be done to protect it.  It is a form of education and brings awareness on how we can create a better world. ANIMATIONS:  At the end of the video during the call to action, the beehive created beautiful animations of flowers, bees, plant and wildlife blossoming around the Earth.  It is visually engaging and makes the viewer think, “Wow, these people put a lot of time into this.” How you can integrate this strategy:  Ask yourself, “What do I stand for?”  “What kind of world do I envision?”  “How will this project help to create that world?”  Consider using animations as an added visual element in your video.

5.  Dream, Girl: The Documentary 

What we like about this campaign:  TEAMWORK:  Many women were interviewed for this project.  Sharing the vision and ideas of a larger collective creates a bigger ripple effect in social media and word-of-mouth sharing about the project. How you can integrate this strategy:  Consider how you can collaborate or bring in more people’s voices into your vision and idea.  This not only spreads the collective message of many, but will help in your marketing efforts in getting the project out to the masses.

6.  Project 362: Changing The Way We See Native America 

What we like about this campaign:  GRATITUDE:  Matika expresses gratitude throughout the video for all that has happened as she tells the story.  Gratitude is a great way to show your thanks for all that has already happened and attract more likeminded people to get behind the project. CREDIBILITY: Because Matika already had one successful crowdfunding campaign before this project, it shows her ability to follow through and create beautiful results from the funding.  This creates trust for a viewer to get behind her next endeavor. BEAUTIFUL IMAGERY: The still images woven throughout the video show the beauty that has already been created through the funding of the project. How you can integrate this strategy:  Ask yourself, “Who and what am I grateful for?  What good things have happened to even be in the position I am in now?  Focus on what you’re grateful for and you’ll be sure to attract more of it.

7.  Galileo.  Your iOS in Motion

What we like about this campaign:  HUMOR:  It’s always a good idea to capture your viewers with a laugh.  In the first 30 seconds of his video, Josh shows some scenarios where the person trying to Facetime with their family cannot see what is going on on the other side.  It made me chuckle to see the grandma trying to see the birthday party on the other side of the camera.  Just a hint of humor made us feel more connected to the project and much more likely to support it. How you can integrate this strategy:  Does your project solve a common problem?  Consider how you can bring a few laughs into the project.

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Fundraising Tips for Crowdfunding PR – Kickstarter Marketing Agency

Fundraising Tips for Crowdfunding PR - Kickstarter Marketing Agency

produce an inspiring video pitch on time

Fundraising Tips for Crowdfunding PR - Kickstarter Marketing Agency

use Video marketing for conversations

Fundraising Tips for Crowdfunding PR - Kickstarter Marketing Agency

your orders line gets some new leads and sales

Visual content production for fundraising


award winning creatives on a mission for better stories

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Fundraising Tips for Crowdfunding PR - Kickstarter Marketing Agency

Fundraising Tips for Crowdfunding PR - Kickstarter Marketing Agency

Fundraising Tips for Crowdfunding PR - Kickstarter Marketing Agency

LET’S CREATE TOGETHER

Kickstarter | Fundraising | ADVERTISING VIDEO

Featured In

Fundraising Tips for Crowdfunding PR - Kickstarter Marketing Agency

our storytelling process

Fundraising Tips for Crowdfunding PR - Kickstarter Marketing Agency

Six weeks of production

Storytelling

Directing.

Filming.

Editing.

Color Grading.

Motion Graphics.

we work with agencies, brands,
and businesses of all shapes and sizes

We specialize in high quality video production, commercial films and branded content.

What’s included?

Pre-production

Gaining clarity about the visual scope of your project, deciding what video type and which scenes would add the most value to your video. Phone calls where we reference the questions about your project and personal motivations behind it. Ongoing email support and language development as we arrive at interview plan and get to the heart of what the project is. Main points for the interview. Working out defining and scheduling visual elements and resources for production day.

Video editing and revision

Comprehensive interview editing and narrative arc sequencing to persuasively describe the project and your campaign call to action. Developing visual sequences and cuts to accompany the interview. Audio mastering, sound design, transitions and title cards. Color correction. Integrating feedback, adjusting the video to meet client goals.

Video prodution day

Complete Film Day with our awesome Cinematographer plus Assistant. Reference your main points in the interview and on-camera conversation. Filming additional visuals, capturing a sense of place and bringing to life the project. We follow our shot list and capture each visual element as part of 4-5 actions sequences involving people who are enjoying your product, the lifestyle elements, behind the scenes, and other imagery.

Advertising and campaign marketing

Best Practices for running your campaign, approaches for generating community engagement through direct email and social media that showcase your campaign to your followers. Strategic timelines: When to make certain announcements, and how to leverage “launch days”. Email and phone support during your campaign.

  • Product Market Fit – Planning your campaign with data

  • Video Production Tutorial – Exact steps to a killer video

  • Grassroots Outreach – How and when to activate your team

  • Getting support – Steps I take to get even more customers

What people are saying…

“Amazing day 1 “pop” of almost $30k, all due to his pre campaign “prime the pump” organized marketing effort for our product release! Start Motion Media is a fantastic wealth of knowledge. It allowed me to harness the power of my network. It got people genuinely interested in the beauty which translated into huge earnings!

-Brian Doyle, CEO of AXIUS, $261,335 in 60 days

“Their focus is strictly on Video Production. The whole process was on rails. I didn’t have to worry about the details because he had me covered.”

-Janathan Ho, CEO of Instagrill, $54,207 in 45 days


 

Marketing & Content for Fundraising Videos

With our full-service creative agency, we’ll show you how to use your best creative assets, even if you don’t know where to start. Click below to schedule a call to learn more:

 


Case Study – Fundraising

StemTrunk enrolled us for our fundraising consulting, and we helped them organize to raise the money they needed. Our Indiegogo Video Production service came up when he looked for the best San Francisco Film Production, and the fact that we offered crowdsourcing services was a bonus.

We wanted to help raise awareness for StemTrunk’s awesome campaign, and we knew that getting the right crowdfunding pr was exactly what it took to get a project funded. After the 5-week window of our Crowdfunding Video Production, where we covered the best online fundraising sites and helped them see the differences in fundraising consulting firms, we set out to conduct our strategic kickstarter promotion for their launch. After discussing in depth indiegogo vs kickstarter, perks, and the recommended kickstarter tips, we settled on some fundraising strategies that are crucial for startup fundraising. With our crowdfunding help and kickstarter strategy, in addition to the Sacramento Video Production, we of course helped them make big moves on the crowdsourcing platform. We helped them send their message out to the top crowdfunding sites and they shared the results from our Kickstarter Video Production.

On the launch day, StemTrunk was raving about how crowdfunding for entrepreneurs has gotten so much more streamlined, and with all the fundraising platforms out there and so many options for crowdfunding marketing, it was hard for them to sort out which fundraising tips to move on. They expressed gratitude for having us as fundraising consultants to offer the keen indiegogo campaign tips as part of our crowdfunding services, because it meant they didn’t have to hire a separate crowdfunding consulting firm to help sort out the marketing side of their startup fundraising. After answering all of the crowd funding questions about crowdfunding pr, we set to implement the strategy of kickstarter promotion, and low and behold, the backers started coming in and claiming perks. After allocating significant resources to one of our trusted fundraising consulting firms, he mentioned that the crowdfunding consultant we describing similar fundraising strategies as ours, but they were less organized.

That day I got to see the full potential of these crowdfunding promotion secrets, and I’m grateful we were able to provide the crowd funding help that StemTRUNK was looking for. https://www.startmotionmedia.com Our video production and fundraising services teach you interpersonal skills to get backers, and the differences between indiegogo vs kickstarter. Get crowdfunding help and answer all your crowd funding questions with our video editing and equity classes and that give crowd funding help and key tools for choosing the right equity crowd funding sites. To be honest, the best film production for you crowdfunding site is one that offers lots of crowd funding tips about the top fundraising websites so that you can have access to the best online fundraising sites.

Our video and crowdfunding services give you access to essential video kickstart coaching and crowdfunding pr.

crowdfunding pr, backers launch perks

Get the Scoop on Backers & Updates Before You’re Too Late

 Backer Updates & Link Trading

Backer updates are possibly one of the most important things you’ll do during your funding is attend a kickstarter course.  They play a major role in training your backers to become more than just financial contributors, – this is your team, and you are the coach, and you can use updates on your crowdfunding services as a way of giving people the behind the scenes ride that they have been looking for, and also you can look at your updates as your “blog” – just like people who learn tactics and blog frequently are most likely to attract attention on the internet, if you do public updates frequently you are most likely to be discovered organically from people searching for your project.  Perks definition research has shown us that successful project publish 3 updates a week.  That is almost every other day.  The language you use in these fundraising consulting updates will help people find your project, and it also has an important role in inspiring your backers to become team members.  In this lesson I’m going to show you the best practices for writing updates and also describe link trading.

The Most Popular Backers

With the correct training courses, you get a true shot here. Odds are that she’s heard this sort of story before, either from you or from another guy. It is not hopeless, and the odds are pretty good if you’ve got the ideal strategy. They also require every game to offer a way for customers to try before they buy. The Pebble watch aims to not just tell time, but to be an extension of your phone, permitting you to use apps and get notifications on your wrist so you may check your wrist rather than taking out your mobile phone. This is the reason why TV, radio, and completely free sites remain in business for such a long time without crowdfunding help.
Selling to people isn’t simple. Here are the best 3 unconventional crowdfunding marketing means by which you can set your money to work now. This is whenever the people with the huge crowdsourcing platform budgets arrive in and wish to place their product in the surface of those who may profit from this particular indiegogo academy audience. Crowdfunding projects are an excellent way to create tips for new product innovation a reality. This procedure is long and despite the early focus, Iowa actually is among the very last states to select their delegates. This is when they make the choice to burgle your home, or carry on to the subsequent one. The next step that you need to take is that you’ll need to come up with a willingness to modify. 

The Do’s and Don’ts of Backers 

Make the necessary adjustments to get him back into your life, which means you are going to feel more complete. When you’ve given her some time (a month is a fairly reasonable period) away from you, it is the right time to get in contact and ask if you may meet. While getting back together with your ex-boyfriend is likely to take some time and effort, it is certainly achievable, especially if you observe the advice that’s outlined within this post. There are needs out there which must be addressed. The main reason for this change can be shown in a good example. 
There are a lot of Smart Bell style products in the marketplace today. A growing number of folks are realizing the worth of living a wholesome way of life but many are too lazy to pursue it. Ultimately I think the sole way either product is going to have an impact is if they exceed expectations. And these products are wholly made possible for the general public by the general public, due to internet crowdfunding. 

 

So let’s start with link trading.  This is a process that definitely will net you additional backers if you do it right.  The way it works that that in addition of any update you make , and the story and text you create, at the bottom of your update you have a section called “projects we love” – this is a section where you can publicize about other projects.  It’s totally fine to publicize about other projects in this area, because the only people seeing this have already become your backer, but what they don’t know is that the projects that get included in this section are those who hav made agreements with you to be included in their own “projects we love” section.

 

In addition to creating agreement to have your project link featured on other projects updates and getting clicks and backers from that, this process serves another puprose – link building.  From what you know about SEO , you’ve probably heard that for any website, the number of inbound and outbound links are crucial for getting ranked in search engines.  The same goes for a crowdfunding page.  You’ll see your organic discovery percentage really increase if you use the tactics we recommend for trading links, because you’ll have so many more inbound and outbound links going to and from your project. This means that when you are “ending soon” , kickstarter will be most likely to give you first page results, and that can have a huge impact on your final few days, as well as helping you rank better for keyword searches on the discover page of kickstarter.

 

How do you do it?  Go to the discover page yourself, or if you are on indiegog go to their search page, and look for projects that have a similar number of backers and funding level.  the only people who are willing to trade with you are those who see it as an even deal – look for people who are at the same stage with their funding.  And send a message to the creator on the platform.  This is a common practice and they’ll easily get what you are offering.  Successful fundraising ideas for nonprofits: You can say – Hi, our project is currently funding also, I see that we are in a similar industry with similar funding level – would you like to trade links?  i would love to create a partnership where we both mention each others projects in our updates, thus strengthening both of our projects.  Write me back if you want to discuss further, I look forward to helping promote your campaign in my updates, provided that you can help promote mine in your updates! “   Once you have a verbal crowdfunding pr confirmation of the deal, ask for the exact day when you both agree to post about your nonprofit fundraising.  Once you have that, you can add them to your projects we love section of the updates.  Try to find three partnerships for each update.  If you do three updates a week, then this is 9 press opportunities going out to existing crowdfunding backers on your behalf!  It can have a tremendous impact on your bottom line and also increase your discoverability.  So go do it!

How to market kickstarter campaign

 

Okay, now we’re going to talk about the best online fundraising sites and other stuff that is in your updates.  Think of your story.  You wan tot split it up into digestible pieces of information, and keep it interesting, all the while margining in gratitude, excitement, and team building language.  Why?  Because during the last week youare going to ask all your backers to refer their friends and to manager their pledge to give you even more money, so it’s best to treat them really nice and to build up their seances of being on a team with you in the weeks leading up to that ask.  I’ve included some example updates for you to see how we use the language, but here is how we build it.  So we start back with your main points document.  And you ask – what part of my story am I going to tell in this update?  is it about my background?  Or the problem / challenge? Or my Featured solution?  Or the Insights?  Choose one section, then get one level more specific.  Now choose one single point.  Say you are writing about your background, and the moment you had the idea, how you were say on a boat in the wilderness.  You choose one sentence from one part of your story, and that is the THEME of your project update.  You can now write a two paragraph story about that particular theme.  Expand on it, include images, make is unique and interesting for your backers to learn more about you.  Finally, for organic search discoverability, make sure you use your top 30 product keywords frequently in every update you make. 

 

New Questions About Backers

Start looking for ways about how you can combine two technologies in one. Rather than confining the procedure for creation in photoshop, this technology permits artists to really shape their vision. This is the point where an easy to learn system is useful. It counts on the climate control of your own house and the pure light from your window to cultivate food in compact bottles that hang vertically. 
Essentially, your progenitors are likely to be part of your dragon clan for the length of your game time in Flight Rising. With the assistance of the world wide web, crowdfunding has come to be much easier and a great deal less daunting. OUYA went big because it catered to numerous people and several products. 

 

Okay, now for the team building part.  For the first and last paragraphs, before your “projects we love” link agreements segment, you want to praise the success of the campaign, praise your backers involvement, and use team building language.  “You rock!” Our team is so amazing!  Thank you so much for being a backer!  This is the best group of backers ever!  We so close!  We’re going amazing!  We did it !  We’re doing great – it’s bee in big week, out team of backers is so amazing, this community is the greatest!  You get the idea.  use language to make the backers feel really appreciated and loved, and then also give them ore story to feel like they are getting to know you.  Withold from asking your backers too many calls to action in the beginning and middle part of your campaign, and I’ll be showing how to conver your newly acquired backer capital into more backers during the last week, when it really counts.  

 

So go out and start writing updates, write three per week for the whole time you are funding!  Way to go.  

 

 Train Volunteers & Evangelists

 

The way crowdfunding gets from local to global is with the help of friends and influencers. To do their part, some people will just act out of their own inspiration and do things to promote your project.  In today’s lesson I’m going to show you how to get the most from this, and also how to promote and even incentivize people to connect with you.

 

Okay, so say someone tags you on Facebook with a link to your campaign.  This is a great start to demonstrate that they want to be your evangelist.  Many project creators would stop there, but it turns out there is so much more you can do.  

 

First off, look at their post – was it a link post?  If you catch it early, you can direct message them and say – thank you SO MUCH for wanting to spread the word about my project, I’ve got a special video post that I’m sending all our interest towards – any chance you’d be willing to share this post instead and tag me like you did?  This is going to help the most people find out about the project because Facebook favors videos 10 to 1 compared to links, and I know we’d both love if your friends saw the link that you are sharing.  Thanks so much!

 

 

Who knows, they might never write back.  If they don’t, just comment on their original post and tag their name, saying “thank you” first name.  This will give their post a little bit more weight.  

 

If they click on your special share link(We covered how to make one of these in the “Big Bang” lesson”), then you’ll be notified that they shared that and tagged you on it.  If not, mark their profile to check.  If they shared this, then you will want to immediately go and post the link to your kickstarter or indiegogo in the comments, so that the viewer has somewhere to go if they are inspired to learn more about your project.  

 

Next, anyone who posts on your behalf, you’ll want to celebrate them, and then lead them in a conversation about affiliates. Here’s how you do it.  Create a spreadsheet called “evangelist leads” – these are where you name people who are behaving like they want to help your project…

 

Then, send a personal thank you message to them, either on email or facebook.  Dear {first_name} – thanks so much for the shout out on my project, it really means so much! 

 

Wait for them to reply, 

 

And then continue the conversation – you can say “ I have a special program going for fans of my project who help bring their family and friends to it – I’m offering project perks to people who bring their friends and family – I’d be happy to coach you about how you could help be part of our launch team, – it basically consists of a personal message that you would send to selected friends who you think might be interested.  Any chance you’d consider being a part of something like this?  If not I totally understand, but if so that would be SO awesome because it would mean my project could reach people outside of my own network!

 

If they write back yes, then it’s your time to train them.  You can say – Okay, I’ll give a free project perk and/or 30% of the money we get from any backers you bring.  All you need to do is write a list of five to ten people who you think my want to help be a part of this campiagn, and then you’d craft a short direct email to each them describing the project and linking to it with your custom trackable link. Anyone that becomes a backer through you you’ll get 30% of my earnings from their donation!  

 

This might be a great way to use your evangelists, but there is one other way – for getting introductions to strategic partners.  Remember our strategic partner lessons?  Once someone writes back to your thank you, you could alternately move it a different direction.  Are you are part of any groups or associations, or do you know any business owners or friends of yours who might be students?  I’m trying to find groups who might volunteer to put my link out to their association, student group, or business newsletter.  Do you have any ideas for anyone that might be willing to partner up and share about this?  Thanks so much for putting your mind to any ways you think we could broaden the reach of this project!   

 

I hope the above two ideas, incensing your evangelists to bring in a small handful of their own family and friends, or asking fi they have any connections for ways to promote it further, can help broaden the impact of your project.  

 

backers launch perks

Fundraising Ideas for Nonprofit Organizations

~~ Warm the Engine and follow up with leads – can I count on you?

I love, love , love this part of the journey, I’m so excited, because I know that announcement your crowdfunding project is one the most meaningful things I can do with your life – I see how it’s creates a funnel for prosperity and creativity to pour through everyone who does it.  A crowdfunding project is so much bigger than the money you might raise, because the people you touch and inspire are going bring unheard of resources and exceptional ideas to your business , and then they will go on bring other people to you to do the same. I sincerely believe it’s the best way to gain momentum with your business

How has your response been so far?  Are people writing back telling you that they want to preview your link, have you sent the preview link?

What I’m going to share with you now is appropriate to do when you’ve had a certain amount of response rates.  This part of your launch is actually reserved for people that have demonstrated engagement with you over the last few weeks.

Go ahead and create a new list, calling this one: engaged audience.  This is anyone who wrote back to either of your emails, and anyone who is consistently “liking” your posts on social media, and anyone who “opt-ed in” to your landing page.

Once you have a complete list of engaged audience, and it’s possible that most of these folks you are talking to your have their email, but for some it might just be a text file or spreadsheet listing the names and handles of people who you often see activity from on Facebook, instagram, and twitter, whatever it is, make sure that you see the list in front of you now.

This is a magical thing to see – how many names are there? How many actual people have demonstrated engagement around your project? Send a big wave of love toward them – because in the next week or so, many of these people will become your backers, much based on what I’m going to share with you next.

Fundraising for entrepreneurs has always been a challenge, but thankfully now we have crowdfunding experts who know indegogo and what to expect for kickstarter vs indiegogo traffic. As far as the fundraising consultants you’ll get in our fundraising school, they are masters in kickstarter promotion and know so much about the perks definition.

The thing about fundraising consulting firms and crowdfunding for investors is that many of the top crowdfunding sites touted by fundraising consultants UK don’t have the same indiegogo review for gadgets.  I much prefer, for any type of campaign, teaching the basics of nonprofit fundraising so that the tactics from indiegogo.com and kikstarter don’t get overlooked in our training program.

So the way to move these people into the category of a backer is what you do now.  You need a message that can build urgency, express gratitude, and have an absolutely clear direct ask for them, all the while educating them about why it’s so important that they help you.  And you want to do it in a format that still feels completely personal (i.e. short).

Here the message I send to everyone through serialmailer, mixmax, mail merge, or just plain personal direct message, about 3 to 5 days prior to my launch day:

Subject: Can I count on you?

Body:

Hi {first name}, thank you SO MUCH for connecting with me these last few weeks about my upcoming project – I’m proud to say that I’ll be launching my campaign for {your project name} on {Your launch date}, which is in X days.

It would mean the world to me if I could have your show of support when we go live with this. Can I count on you to be one of my backers on the launch day?

Here’s why it’s so important: Projects that get 35% funded in the first 24 hours of launch are 10X more likely to succeed, and I need all of my inner circle friends, family, and fans to chip in at the right time to guarantee my best chances to succeed with this.

Would you make a pledge and become one of my backers on the exact day we go live ({the launch date}?  Your support makes all the difference !  Just write back Y/N and if you’d like to be on my launch team I’ll be sure to send you a link the moment we go live.

Thanks in advance, see you soon,

Michael

This is the way we prep our followers, everyone who we think might be remotely interested, and we determine this from how responsive they’ve been for us in the past, will get this personal message with your direct ask at least 72 hours prior to the launch day.

how to market your kickstarter campaign

In my training program for www.indiegogo.com and kickstarter pr, we divulge the aspects of crowdfunding consulting and kickstarter consulting that most fundraising firms aren’t aware of.

The thing about indiegogo campaign tips for indiegoog is that your fundraising consultant and most of the top fundraising consulting firms can’t compete with a crowdfunding guide when it comes to kickstart coaching.

When I teach people the things to write about in our online training courses, the truest solution for is that crowdfunding pr the most direct course for finding backers is the perks definition that in include on your indiegog. Perks, and how you price them, are one of the most important fundraising ideas for nonprofit organizations.

Now, a word about launch day partnerships.  Remember when we discussed strategic partners – anyone who has infleunce on social media or their own mailing lists who you have been connecting with?  You’ll send a similar “can I count on you” message to them, but the ask will be slightly different.  Instead of “Would you make a pledge and become one of my backers”, you would ask- “Would you write a short blurb and put my link out to your newsletter?” do the same thing for people who have large followings on social media –  “Would you write a short statement and put my link out to yoursocial media followers?”  Then use the same steps to remind them why the first 24 hours is so crucial.

When you line everyone in your life up like this, you’ll have the one thing that many crowdfunders lack during their launch day – an organized launch team all committed to act as one.

 The “Big Bang” method of your 48 hour launch

Congratulations! You’ve made it to your launch day!  Here’s what to do.  First off, wait to make any big posts on social media until you are already 20% funded , let your inner circle do the work so that any spectators who might be encountering the project for the first time don’t have their hopes dashed by clicking on a social media link that goes to $0 dollars funded – we say take your project not the public arena only if you are showing some significant momentum during the launch day.

When it comes to kickstarter vs indiegogo or go fund me fees, our academy let’s you giveforward on www.indiegogo.com so that you don’t have to worry about which top crowdfunding sites raise the most for you launch. Of all the best fundraising sites, when you learn through training courses how to run your crowdfunder, then your fundraising ideas for nonprofits will take you alot farther than what is shared in the kickstarter faq.

When you click “go live” , you send out your next round of messages.

Here’s what you say:

Subject: We’re live, let’s do this!

I’m happy to announce that {your project name} is now live!  Please visit the project link and get involved today.  Your support at this exact moment makes all the difference!

About the project:  {Amount of Time} ago I came up with the idea for {your project name} , and now I’m finally ready to share it with the world!  Please join me in support of the tremendous decimation that has gone into this by becoming a backer and making a pledge today.

Remember, projects that his 35% on their launch day are 10X more likely to succeed.  Your involvement today make all the difference!

Thanks again for everything,

Michael

Now, you need to be prepared to follow up fast in case people don’t respond – this is your moment of urgency and it really does count ….

To everyone who you just sent this to, create a list of the 50 people you believe are most likely to contribute, and then a list of the second 50 people you think are most likely to contribute.  Now, after 4 hours, check your backers list. Of these hundred people, who hasn’t given yet?  Send each one a text AND a personal message via email – did you get my last message? Is everything okay?  Today is the launch day and I’d really love for you to be part of the team!  Thanks so much!

How to make a viral share link

Now we’re going to talk about the role of thank you messages and how to create a viral share link.  What you want to do is upload your video to facebook. with a short project announcement message and a clear call to action. Video post perform way better than image posts, and link post are pretty much useless at this point.  A lot of people are going to click “share” on Kicstarter, but this is not what’s sign to get traction on Facebook.  It’s your video that you want people to see.  So go ahead and upload your video to facebook.

Make sure the clickable short link to your campaign is within the first three lines of your announcement, and also once you make the post, and also pastt the shortlink into the comments so that the link is there also.  Now here’s what you do.  Go to your profile and locate the post that you just made, then click on the date – this will open a window with the URL – copy this url minus the “&theater” operator – this way it is the real page and not some black box page.

Store this post URL somewhere special, you are going to need it later on.

Okay, you’ve got your post URL, now head over to the share generator.  Paste your URL into the facebook URL share generator, and the link it gives you will be an instant click link for someone to personally share the video.  Last step – go over to goo.gl and past this link into there to shorten it – you’ll end up with a google shortlink that automatically shares your most likely viral post with the world.  Way to go!

Now here’s what you do with it. First, make an image slider on your project page that says “share this project” and link the image to your good.gl shortlink .  This way when someone clicks share on your page, it actually shares something that you can track, that has way more likelihood to perform well on face book.

Finally, the main place where this link is used is in your thank you messages.  For everyone who backs, as soon as you get notice that they became your backer you need to send a personal follow up message to them.  This is a very important customer service approach and it will benefit your people down the line.  Here’s what you say.

Subject; Thank you!!!

Body: Thank you so much for joining my project.  I sincerely appreciate your support and I look forward to having you be a part of this. You rock!

Just one more thing.  Will you share my project on Facebook with this special share link?  Even if you already clicked share on the campaign page, this Project Share link is a much better thing to share because it lets people watch my video right inside Facebook, and it’s way more likely to get notices than some off-the-cuff link sharing (links don’t get served by facebeook nearly as well as videos).  Please click this share link, say a couple nice things about the project, and tag a few friends who you think might be interested.  Your support today makes all the difference.  Thank you you so much!!!

This way, when people get this thank you message, you are training them in the very next thing.

Now here’s why we have you share a video post.  Not only will it perform well naturally, you will be able to track it.  Now, go back to your share url, and you’ll see who has shared it according to your instructions.  For every post that is shared, add a comment with your project short link, so that there is always a link to your campaign in the comments of every post that is made about it.

Congratulations, you did a launch day, you followed up with people who are in your inner circle, and you send thank you’s with distinct call to action to click on your viral share link. Great work!

 Places to find even more backers: clubs and indexes

 

 analyze, retarget and unlock new participation (screencast)

Do you want to know one of the ways that I succeeded best with my own campaigns, especially during the middle time after the big launch?  It’s called retargeting.  And no, this isn’t the same retargeting as is used for paid ads – that rocks, and its a good way to send paid ads to people that have already been touched by your project. You can research pay per click retargeting if you want to learn more about that.

The retargeting I’m talking about is something you can do with your facebook friends to analyze and determine who would be most likely to donate, based on their proximity to you and another backer.

Here’s how you do it.  Anytime someone backs, of course they get a personal thank you email with your share instructions.  But you also thank them publicly on their facebook wall.  And as you are writing the post, you do a simple analysis of your mutual friends.

So, someone has become a backer to your campaign.  Now you’ll go and view their profile, and check out the mutual friends you have with that person.  Next, you can decide which three or four of these mutual friends would be most likely to donate if they knew that your existing backer had already gotten involved.  Write down their names in a spreadsheet.  Then write your public thank you post on the persons wall.  Dear {backer name} Stewart. (tag them).  Thank you so much for becoming a backer to my project!  Your support means the world to me and I’m so grateful to have you onboard.  Do you think Sally, John, Steven, or Phyllis might be interested (tag these people to).  If so, could you forward this link to them and put in a good word?  Thanks so much and I look forward to sharing more about the project as it develops! “

Then you include the link to the project page, and click post.

Now think about what this does.  Stewart get’s a nice feeling that you are praising them for being involved, and they might even personally encourage the tagged people to join.  The tagged people see that Stewart pledged, and they now see that someone who they respect has chosen to join your project.  This changes the level of interest that they might have your project, and it acts as a personal character referral.  They know and love your mutual friend Stewart, and if he were willing to give to the project, maybe they’ll consider it too.

Although these posts might feel a little exposing at first, this is one of the best ways to draw in more backers, because it’s not just you asking them, they are seeing references in the outside world of how you are performing.  And they’ll get a nification in facebook abou the post they are tagged in, and they mightt very well click the link.  And here’s the thing.  You’ve kept their info in a spreadsheet, and if they don’t donate after three days, you can follow up with a short personal message.  Hey {tagged persons} name, you came to might and I wondered – did you have a chance to check out my project, the one that Stewart donated to? I would love so much if you could become a pert of this and help my project get out into the world!

Usually this second follow up will do the trick and they’ll become a backer from your personal attention.  Even if the targeted person is already on your mailing list for personal contact, it’s okay to tag them and relate to them in this way, because it’s more of a friendly mention than a direct ask, and it can help facilitate the conversation.

Now let’s look at other forms of retargeting.  You can send create a spreadsheet for anyone to receive retargeting if they have give you love and support on social media.  Look through all your posts.  Is there someone who likes your posts frequently but still hasn’t donated?  Write their name down.  Is there someone on instagram who @mentioned you or liked multiple of your project posts but they still haven’t donates?  Write their handle down.  Now, send a direct message to anyone on your social media retargeting list, just very simply stating :  thank you so much for showing me support for my posts about my project!  This is so great and I appreciate having you in my life.  The thing I need most right now though is actual backers – is there any chance you’d be willing to view my project page and become a backer today?  Here’s the link:

This will generally wake them up to you saying – hey, I notice your support on social media, but here are a few things that reallyy move the need for me.

These kind of people it’s generally good to corner them and ask directly if they are willing to commit something more than just a “like” – in some cases, the answer will be no, but in other cases when they see that you notice how they’ve been supporting you,a nd you get authentic with them about the kind of support you really need, they will give.  So go ahead and start keeping really good track of your backers and the mutual friends that you have with those backers, and also keep tabs of anyone who shows you adoration on social media in the form of a link, a comment, or a share – anyone who gives you this kind of attention ought to get a t least on personal outreach message and a follow up during the middle part of your campaign.