How Video Marketing Helps Health Brands: A All-inclusive Guide
In our world, where content is king, video marketing has emerged as a powerful tool for brands across various industries. For health brands, in particular,…
Michael Zeligs (MST, Stanford University CCRMA) serves as a Fractional CMO and Film Director, specializing in integrated marketing and end-to-end communications
Founder & Fractional CMO I serve as a Fractional CMO and Film Director for executive teams requiring high-fidelity communication assets and integrated marketing leadership. My work sits at the intersection of technical innovation and creative narrative, specializing in bridging the gap between complex infrastructure and market-ready storytelling. Background & Specialty With an MST from Stanford University’s Center for Computer Research in Music and Acoustics (CCRMA), I apply an analytical, data-driven framework to end-to-end communication systems. My approach combines CMO-level strategic advisory with the internal production capacity of Start Motion Media, a boutique studio co-led by Meredith Rom (NYU Tisch School of the Arts). Representative Engagement & Impact Energy & Infrastructure: Directed the production for the Apple Green Bond showcase (Radian solar array); architected industrial communication systems for remote power generation in Nigeria and Uganda. Consumer Tech & Retail: Strategic marketing and media for the Dreampad (now distributed via Target); co-inventor of the first modular hardware Bitcoin ticker for retail environments. Media Architecture: Designed and executed livestreaming environments for global wellness brands, including Lululemon and Wanderlust. Market Entry: Facilitated the U.S. launch for hundreds of international brands through integrated video and ABM (Account-Based Marketing) campaigns. Editorial & Press Reach My strategic campaigns have secured client features across The Today Show, Ellen, CNN Money, TechCrunch, Inc. 500, and Mashable. Foundation & Social Responsibility Through our foundation arm, we provide strategic IT and media support for mission-driven organizations, including the Sky’s the Limit Foundation (Suicide Prevention) and Ace Coaching. We offer a "Full-Stack" marketing solution—providing both the strategic roadmap and the visual assets—for a fractional investment compared to a full-time executive department.
Tag: wellness
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