The Benefits of Video Marketing: Statistics That Companies Must Know in 2019 and Beyond

In the past couple of years, online content marketing has had a major shift to Video Content marketing and it's showing no signs of slowing down anytime soon. Video content is the new medium of choice for professional marketers and businesses looking to distribute quality content and increase consumer engagement and most importantly, attract new consumers.

Video content is the new medium of choice for professional marketers and businesses looking to distribute quality content and increase consumer engagement and most importantly, attract new consumers. This preference for video production over traditional types of content will continue to grow with consumers and become the new gold standard, making it vital for marketers and businesses to embrace online video content now.

Video Content Accomplishes Viewer Connectivity

Your brand is not a stagnant business plan on a piece of paper, and it must be brought to life. Effective video content can jumpstart your marketing strategies and generate a viral buzz of consumer interest. Telling your brands story is important to keep your audience connected and bring in new viewers and retain loyal customers. This presents amazing opportunities for businesses to inspire their customers and appeal to their needs in an entertaining and engaging way. Here's what you need to know about the growth of video marketing and why your business needs it.

The New Gold Standard in Video Production Services

If you're looking for ways to increase your brand's awareness and connect with new customers in an exciting new way, then implement video content. There are numerous benefits of video marketing for businesses. Videos can be used to tell your viewers a story that accurately portrays your company's mission and purpose. If you are not already using video marketing as a tool to leverage your company's goals and drive traffic, now is the time to start and here's why:

76% of the consumers who watch online product videos say it has helped them make more confident purchasing decisions.
Studies show that 74% of users who watched an explainer video about a product that they were considering buying, ultimately purchased that product.
Consumers will stay on a site two and a half minutes longer on average and are 64% more likely to make a purchase if the website has videos.
A webpage with video content is 50 times more likely to appear on the first page of Google than traditional text-only web pages.
400 percent as many consumers prefer to watch a video about a product rather than having to read about a product.
Organic engagement on Facebook, Pinterest, and Instagram is higher when the posts include videos.
90 percent of consumers indicate product videos directly inform and drive their purchase decisions.
92 percent of videos viewed via a mobile device are shared compared to other modes of access.
95 percent of consumers retain communicated information viewed through online video, while only 10 percent retain information from reading text.

More Staggering Statistics – Benefits of video marketing for business

If those staggering numbers haven't already convinced you of the importance of video marketing in 2019and 2020, then look at this statistic from a Forbes article titled, The Growth Of Video Marketing And Why Your Business Needs It:

Companies that utilize video content experience a 41 percent increase in traffic through web searches.
Video content earns 12 times more shares than text and image only post combined!
87 percent of online marketers are already incorporating video marketing into their strategies.
People retain 65 percent of information for up to three days longer when it's supplemented with visual aids such as video content.
Companies that use videos in their marketing say they have seen a 27 percent increase in click-through rate (CTR) and a 34 percent higher web Conversion Rate.

Video content's new found popularity is no surprise and this trend will continue to have explosive growth thanks to mobile technology and social media apps advancing video delivery and consumption. Especially with popular platforms like Facebook, Youtube, and Google now actively pushing video content. This preference for video production over traditional types of content will continue to grow with consumers and become the new gold standard, making it vital for marketers and businesses to embrace online video content now.

By 2020 82% of All Web Traffic Will be Video Content

There are amazing stats to back this up, with one of the biggest studies being from Cisco, saying that by 2020, there will be almost a million minutes of video-per-second crossing the internet and 82% of all consumer web traffic will be video. And A million minutes of video per second!

72% prefer video over text when learning about a product or service

When both text and video are presented on the same page, 72% of people prefer to learn about a service or product via video. Watching a video is quicker than reading a text description and has a much higher rate of retention. On top of this, 83% of consumers said they would consider sharing a video they enjoyed with friends, helping to increase brand awareness, engagement, and ROI via reposting. Embedding your videos on your website or blog post to provide additional product or service insights, as well as sharing them on social media could be a brilliant marketing strategy for 2019.

Video Content will account for 78% of mobile data traffic this year

This year is likely to see video accounting for roughly 78% of mobile data traffic and smartphones are the device of choice when it comes to consuming video content. Capitalizing on increased mobile device usage is crucial for reaping the benefits of video marketing for business, by creating vertical video content would be a beneficial strategy for marketers this year. Facebook has reported that its users spend around three times more time watching live video than static text-based content. Live videos can include tutorials, question and answer sessions, event coverage, behind the scenes peeks, testimonials and more. Videos also offer the opportunity to engage with your viewers and obtain valuable feedback via the comments.

53% of Consumers Engage With a Brand From Viewing a Video on Social Media

Videos are a great way of increasing brand awareness and driving potential customers to your social media pages or websites. This is proven by the fact that Brightcove's 2018 Video Marketing Survey found that over half (53%) of consumers report that they engage with a brand after viewing one of their videos on social media. When it comes to Millennials, this figure increases, with 66% engaging with a brand after watching a video in their social media feed. This suggests that videos could be an effective form of advertising, as well as a great opportunity in terms of your social media marketing strategy.

23% of Marketers Have Used Interactive Video

One of the biggest emerging trends in video content is interactive video, with 23% of marketers saying they have used it. Not only are more brands starting to make use of interactive video but those who are including it in their digital video marketing strategy are finding it successful. In 2018, completion rates for interactive videos were around 92%, so they are highly engaging and offer a more entertaining experience to your viewers. Of those marketers who have used online video content, 83% say it has been successful.

88% of marketers are satisfied with their social media video marketing ROI

Marketers are happy to increase spending on digital videos because they are extremely happy with the results they are getting in return. The majority of marketers (88%) are satisfied with their social media video marketing efforts' ROI, suggesting that the majority of brands are seeing positive ROI results. In fact, when asked what type of content gets the best return on investment when it comes to social media, video content was the number one response. 40% ranked it as number one for ROI, with an additional 23% putting video in second place. In addition to this 88% of marketers are happy with the ROI of their video advertisements on social media, showing the success of this form of advertising.

Final thoughts on Video Marketing Statistics

Video marketing has firmly made it to the mainstream. Some 81% of businesses say they now use digital video as a marketing tool and 99% of businesses that use video plan to continue to do so in the future. Video content is a highly effective form of content and its popularity has gone hand-in-hand with the rise of social media. In addition, search engines love videos! According to a study completed by Stone Temple, content videos are most likely to show up in the first 10 results when you perform a Google Search. All of these findings from the State of Video Marketing 2018 report point to the same conclusion –that video is a worthwhile investment and you need to be creating more video. Now that video marketing is mainstream, you can hire a Commercial video production service to implement your own video marketing strategy. That's why we focus on the benefits of video marketing for business

You know your team needs to be creating video content, but you don't know where to start. That's where hiring a professional video studio comes in handy.

StartMotionMedia

Top 10 Video Marketing Statistics of 2019