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Top 10 Explainer Videos of 2024: Award-Winning Visual Narratives
Explainer videos have become a foundation of effective transmission, distilling complex ideas into appropriate and easily digestible content. In 2024, several brands and organizations have set new benchmarks in this medium, creating videos that not only inform but also grab audiences. Here’s a curated list of the top 10 explainer videos of 2024, showcasing excellence in video marketing, animation, and business development.
1. Nike Yoga – Live-Action Spectacle Captures Movement
Nike’s explainer video for their yoga line rises above typical live-action presentations by effectively communicating the product’s worth without relying on narration. This fresh approach makes it a standout among the best explainer videos of 2024, proving the possible within creative execution and visual video marketing.
2. Mercedes-Benz “Vanapalooza” – A Custom-made Animated Vistas
Mercedes-Benz’s “Vanapalooza” explainer video takes viewers on a custom-made animated vistas, highlighting the features of their vans in a fun and appropriate way. The creative animation and video marketing make it a memorable piece in 2024’s lineup.
3. AT&T “Connected” – Smooth Video marketing & Brand Imprint
AT&T’s “Connected” explainer video earns its place among the best explainer videos of 2024 through its breathtaking illustrations, calming color palette, and spot-on voiceover. The memorable transitions and customer-focused design effortlessly integrated connect scenes around a central device, subtly yet powerfully imprinting the AT&T brand.
4. BBC Red Button – Captivating Blend of Live Action & Animation
BBC’s explainer video for their Red Button have shines among the best explainer video findings, showcasing the possible within blending real-life footage with animation. This video rises above information delivery, connecting with viewers on an emotional level through captivating video marketing and stunning visual appeal.
5. KFC’s Youth Foundation – Captivating with Business development
KFC’s Youth Foundation explainer video bursts with youthful energy, making it a standout among the best explainer videos of 2024. The hotly anticipated animation and appropriate story effectively transmit the foundation’s mission and initiatives.
6. Mastercard “By the Numbers” – Simplicity Speaks Volumes
Mastercard tackles the challenge of simplifying complex financial services in their “By the Numbers” explainer video, solidifying its place among the best explainer video findings. The video uses clear visuals and concise narration to make elaborately detailed information easily understandable.
7. Microsoft Enterprise Cloud – Concise and Effective Messaging
Microsoft’s explainer video is highly effective at educating viewers on their enterprise cloud solution. The smooth animations bring to mind themes of growth, complemented by a mellifluous voiceover that sells the message, making it a noteworthy category-defining resource in 2024.
8. Clever Devices – Appropriate and Informative Animation
Clever Devices’ explainer video stands out for its captivating visuals and clear script, even when dealing with complex topics. The animation effectively communicates the company’s solutions, making it a useful category-defining resource for B2B players.
9. Panorama9 – Distinctive Animations for IT Solutions
Panorama9’s explainer video communicates their IT observing advancement and administration solution with the help of distinctive animations. The creative approach makes the otherwise humdrum topic appropriate and memorable.
10. Lyft – Masterful Short Film Story
Lyft’s explainer video, directed by Academy Award-winner John Kahrs, masterfully combines the elements of a short film to create a stunning and effective story. The video not only explains the service but also builds an emotional connection with the audience.
These explainer videos be an case of mastering the skill of equalizing creativity with clarity, making sure that audiences understand and connect with the message. They serve as inspiration for designing with skill captivating visual stories that strike a chord in today’s video circumstances.
For a closer look at some of these award-winning service explainer videos, you can watch the following display:
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LiftRider
Orolay Jackets
Zipbuds
Eco Laundry
Foldio 360
Better Focus, Calmer Mind
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AiCoco
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Smart Slyder
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Jelly Comb
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WPS Range Learning
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Buckingham Hills
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Cocoa & Butter
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Robot Lawnmower
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Skyted Silent Mask
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Clockwork
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MisaBot
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Dreampad
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Intersect Power
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AmazerBath
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Axius Core
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Kublet
Terabase
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Hopii Brew
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Amped Business development
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Yoga Club
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Meet Start Motion Media
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Focus Calm
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Tap
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Goat Tools
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Cure Code
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Ultralite
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Numa Security
Freighty – Explainer Video
Product Explainer Video: Vervoe
Animated Explainer Video: NetworkRMIT
Tilleo – Live Action Explainer Video
A Memorable Category-defining resource of an Animated Explainer Video
Best Cartoon Explainer Videos 2022 (Top 5 Findings)
Product Explainer Video | UpSend | Best SaaS Explainer Video
Animated Explainer Video: BotCentral
Animated Explainer Video for Mad Fliers App – Kasra Design
https://www.youtube.com/c/Vidicoagency
This is their channel. Pretty much all of their videos are great.
In this report, we will discuss the explanations for why this is strange and then present our selection of the best explainer videos to inspire you.
So, without to make matters more complex ado, we’ll jump right there.
19 best findings of explainer videos of 2022
April 4, 2022, · 19 minutes of reading
Companies want to engage their audiences more creatively and entertain them with explainer videos to introduce their products to the online world. The explainer videos have a memorable power of stories that appeal to people, make a lasting impression on the brand, and preserve the audience’s memory.
Preview of the 19 best explanatory videos of 2022 1
You can work to improve brand awareness, and consumer loyalty. We recently discovered these ten findings of explanatory videos and wanted to share them with you. So let’s look at these great videos without to make matters more complex ado and explain why we love them so much.
But first, let’s explain what an explainer video is and why you should use it in your marketing strategy.
Why use explainer videos?
According to the latest statistics, 60% of companies use video as a marketing tool. Success means that videos serve as a tool to attract new customers, increase conversions, or build loyalty to their audience.
Research shows that the explainer video provides impressive motivation:
We discovered that employing videos, and sales will increase by 32%
Explanatory videos excel in transmission within the company (27% of companies use video in their HR reports, and 29% of companies cover their administrative and operational assistance reports. Videos)
53% of companies believe that videos can help raise awareness
for 49% of companies, videos have helped increase engagement
52% of companies say that videos help build trust
We have to point out that, videos are an necessary part of video content marketing and social networking strategies. Facebook, Instagram, and of course, YouTube need excellent video content. This requirement can cover video product explanations and educational, entertaining, and informative videos.
Branding Resources
Best Video Equipment
- https://www.vidyard.com/blog/video-production-equipment/
- https://www.desktop-documentaries.com/video-production-equipment.html
- https://www.indeed.com/career-advice/career-development/videography-equipment
- https://www.uscreen.tv/blog/video-production-equipment/
- https://filmlifestyle.com/video-production-equipment/
Tech:
- https://www.thetealmango.com/featured/biggest-tech-companies-in-the-world/
- https://fortune.com/best-small-workplaces-technology/
- https://www.businessinsider.com/39-best-small-tech-companies-to-work-for-2016-12#no-39-thumbtack-1
- https://www.fool.com/investing/stock-market/market-sectors/information-technology/
Lifestyle:
- https://sujanpatel.com/marketing/7-companies-killing-brand-driven-storytelling/
- https://www.businessinsider.com/top-100-millennial-brands-2018-9
- https://www.starterstory.com/ideas/lifestyle-product-brand/businesses
- https://www.thelexingtonline.com/blog/2018/10/2/the-top-5-lifestyle-brands-of-2018
- https://blog.hubspot.com/marketing/best-brands-on-instagram
Health:
- https://www.investopedia.com/articles/markets/030916/worlds-top-10-health-care-companies-unh-mdt.asp
- https://fortune.com/best-small-workplaces-health-care/
- Arm Buddies: Antimicrobial Arm Sleeves
- Shae : The World’s Most Advanced Virtual Health Assistant
- WellbriX: Modular Massage System
- Hylux Water – Student-Athlete Created Next Gen Sports Drink
Fashion:
- https://thevou.com/fashion/top-fashion-brands/
- https://www.insider.com/guides/style/most-funded-fashion-kickstarter-campaigns-2018-8
- https://www.primermagazine.com/2019/learn/6-kick-ass-brands-launched-on-kickstarter
- https://www.talentedladiesclub.com/articles/how-to-launch-a-fashion-startup-on-kickstarter-even-if-you-dont-have-a-background-in-fashion/
- https://www.thebalancesmb.com/top-sites-crowdfunding-fashion-985200
The Best Screenwriting Software
- https://joshfechter.com/best-screenwriting-software/
- https://www.adamenfroy.com/best-screenwriting-software
- https://theproductcompany.com/screenwriting-software/
- https://www.studiobinder.com/blog/screenwriting-software/
- https://freshmenscreenplay.com/best-screenwriting-software-for-beginners-to-professionals/
Best Stock Video Sites
- https://motioncue.com/top-royalty-free-stock-video-sites/
- https://blog.hootsuite.com/free-stock-videos-sites/
- https://www.oberlo.com/blog/free-stock-video-websites
- https://www.techradar.com/best/free-stock-videos
- https://vidooly.com/blog/best-free-stock-video-websites/
AI Voiceover –
- https://aiartists.org/ai-voice-generators
- https://www.softwaretestinghelp.com/ai-voice-generators/
- https://victorytale.com/best-ai-voice-generators-text-to-speech/
- https://geekflare.com/ai-voice-generators/
- https://www.unite.ai/10-best-ai-voice-generators/
Video Editing Software –
Filmora
Canva
Davinci Solve 17
Adobe Premiere Pro
Definitive Cut Pro
Sony Vegas
Articles:
- https://buffer.com/library/video-editing-software/
- https://filmora.wondershare.com/video-editor/best-professional-video-editing-software.html
- https://filmlifestyle.com/professional-video-editing-software/
- https://www.zdnet.com/article/best-free-video-editing-software/
- https://www.wordstream.com/blog/ws/2017/12/15/best-video-editing-software-for-beginners
The best explanatory videos
The number of explanatory videos on the Internet is enormous. It is impossible to control them all, and it is unnecessary. Just watch and analyze the best animated explanatory videos to understand the and discoveries that will help you create your outstanding example.
We have collected the top 10 videos to explain the product in this report. The video requirements are here:
bright concept
easy to get the message out to the public
perfect visual representation of the basic idea
good voice and voice
top animation
The companies make thousands of explanatory videos each year: some are good, and some can help you remember them as the best videos. And, of course, there are nasty videos that can ruin the when you really think about it result of your business strategy. We are confident that if you understand the possible within videos and evaluate whether a video is captivating, your video marketing strategy will no longer be the same. Analyzing mistakes can also help there.
There are lots of mistakes that can hurt your video, and you may not get the expected results:
There is no clear message.
Can you tell me what the video is? How many posts can you count in this video?
Bad animation
Beautiful photography is one of the basic requirements of every video. Whether you use 2D or 3D animation, it must be first-class.
Bad soundtrack
it’s true that the quality of sounds can nail or fail the video? Mind it when you create your explainer video.
The video is too long.
A good explainer video should last about 90 seconds. In rare cases, it can be longer. But, 30 seconds of video is excellent for any business.
You have one video for all platforms.
Users who come to your site for the first time have different expectations from customers who have used your services. Remember this if you use the same video for them.
We suggest that you learn from the best and watch these best videos to explain the year 2022. We adore each of them, and we are sure of that: you will find inspiration for your strategy in video marketing!
Amazon Go
We like how Amazon introduced its product in an explanatory video. It’s simple and straight to the point. The video clearly describes the product’s core and demonstrates how it can help users solve their problems. We like this video because it starts with a brief brand story smoothly incorporated into a product presentation. Also, we find it incredible that the video is short, but this timing is enough to transmit the product idea in full. It’s also an excellent idea to answer possible consumer questions directly in the video and show how to use the product in realistic situations. Twitter
A highly commented video on Twitter isn’t new, but it’s so impressive and fun that we’ve decided to list it. The video begins and plays like a real blockbuster movie. The script is incredible and keeps the viewer’s attention completely fixed on the screen.
From the second of this animated video, you will be interested in this story about a man who caused a stir in his city by trying unsuccessfully to log on to Twitter. Of course, everyone talks about who Kenny G is and how this incredible story ends. But who is Kenny G?
crowds
Today, we would like to shamelessly introduce you to our new animated video created for CrowdSec, a startup for cyber security. This video presents a sleek story about the dangers of data breaches for users and provides an excellent solution to the problem – CrowdSec. The illustration style is done mainly in a purple palette. It complements you by other colors that are often associated with the concept of data. But! And yes, those criminals who steal user data are described as evil robot demons who persecute people in the video world. Others – you decide. We hope you enjoy this video.
Video by Explain Adept
Chipotle
The burrito giant is a memorable and intrepid explanatory video from one of the most fresh brands of all time – It’s a restaurant chain, the United Kingdom, Canada, Germany, and France. These fun little boats can make users laugh every time they watch these videos. The story itself is also distinctive. It’s simple, quiet, captivating, and impressive, thanks to a clear visual style and a good sense of awareness. Because who doesn’t love Wallace and Gromit?
Solve
Dissolve is an excellent category-defining resource of ideas explaining videos derived from footage from a live event. In this video, every scene is realistic, and the animation is because it only serves as a support tool. The main effect makes way through awareness: the main idea of the video is to show that many companies use clichés in their marketing communications, and these clichés, often, look silly. By analyzing this, Dissolve shows that the course videos do well.
Dollar Shave Club
A legendary script – is probably one of the famous top videos that perfectly demonstrates that the idea behind the video is always necessary. Every second of the video keeps us busy: the visual elements (straightforward but more realistic) support the idea. The protagonist reminds us of an old friend, and the sounds help the story throughout the video. Again, this is another video that uses awareness for the idea. 15 distinctive findings explaining videos that you had to bookmark in 2021
If you run an online store, you may think that a large part of your target group has no idea what solutions you offer. But, unfortunately, studies have shown that 1 in 3 Americans does not know-how.
Michael Piron
August 31, 2021
15 distinctive findings explaining videos that you had to bookmark in 2021
If you run an online store, you may think that a large part of your target group has no idea what solutions you offer.
Studies have shown that 1 in 3 Americans does not know how the Internet works. So now think about what part of your audience your technical jibber-jabber doesn’t get.
Don’t panic. You are in the right place. It takes an excellent explanatory video to tell your brand’s story quickly. And draw attention to your aim.
In this report, you will learn everything you need to know about explanatory videos and how to create them. You can also get our list of the best explanatory video previews for 2021. content
What’s in the explanatory video?
15 distinctive specimen explanatory videos that you need to bookmark
Three our editing team is still asking these questions about explanatory videos
How to connect the primary audience with explanatory videos
What’s in the explanatory video?
An explanatory video is a short video designed to highlight the most necessary information about a brand’s products or services. Think of it as a quick, informative, and boring sales presentation.
Why is an explanatory video important? There are several arguments helping or assisting the need for explanatory videos. Here are a few:
It increases your conversion rate.
The data shows that landing pages with explanatory videos have an 86% higher conversion rate. For category-defining resource, Dropbox only used an animated explanatory video to reach 0 to 100 million users.
We have to point out that, 72% of companies believe that explanatory videos improve their conversion rate.
Provides a better explanation of the pros and cons of your service/product
If your product is practical or complex, you have no choice but to help users get it. And that’s where the explanatory videos come in.
People learn from videos quickly. For category-defining resource, 97 percent of marketers say video helps users better understand their product.
We have to point out that, 47% of brands confirmed that explanatory videos helped reduce user support requirements.
Important
