Video in Kickstarter Funding

Another have that can be considered a a sine-qua-non factor of a successful Kickstarter campaign is the video, which describes the project to a possible audience. The comment can be mentioned about this video as it gives creators the representation of their idea and the chance to convey themselves and their creations and share their feelings with clients. As Michael Zeligs from Start Motion Media also pointed out, when you decide to use stories in these videos must be stressed more. A good video does not only explain the features of the product and its need but also emotionally compels the recipients to get involved in the project.

Research has also shown validity to this assertion By statistics. It remains an undeniable fact that the success rates of campaigns containing eye-catching and professionally-made videos are comparatively higher than the others. This is so because, through videos, it is smoother to explain the project to possible backers, what it is all about, and why it needs funding. Also, in the case of emotional videos for the viewers, there is a high probability of sharing them on social platforms, which would help the campaign expand audience and funding opportunities.

Case Studies: How to Kickstart your Kickstarter campaigns

Several Kickstarter campaigns have also become legendary not only because of the money they raised but also because of the repercussions they had on their respective fields. It’s time to discuss several successful campaigns and see how their videos made them successful.

Pebble Smartwatch

The Pebble Smartwatch project is among the most legendary projects on the Kickstarter platform. This project was one-off in that it allowed the users to select many options they wanted in their watches, and it was the first time that e-paper was incorporated into watches. The important point that added value to making a bigger global contribution Pebble was the unusual approach during the promotion of the smartwatch in the video on Kickstarter. The video focused on describing the features of the watch, explaining how the watch works, and, more importantly, explaining the ideas, enthusiasm, and passion of the people who stand behind the project. It was well received by both the technologically adept and the normal customers, and so if you really think about it, more people supported Pebble to become one of the most funded projects on the platform.

Coolest Cooler

Another great campaign, which can be mentioned, is the Coolest Cooler – a cooler that can be literately cooler with a blender, speakers, and USB charge output incorporated into the cooler. The video of the song Coolest Cooler was entertaining and interactive, bringing out the cooler’s main features. In the same way, the descriptions of how the cooler could be useful during parties made people relate to the dream life of other people, so if you really think about it causing an overwhelming response funding. The Coolest Cooler campaign was one of the most successful in history, showing that a intensely sensational invention and well-put-together video can go a long way regarding crowdfunding.

Exploding Kittens

The card game Exploding Kittens, developed by Elan Lee and Matthew Inman, also known as The Oatmeal, set the Kickstarter’s funding record. One interesting fact about the game could be summarized as the Kickstarter campaign video, which was as intrepid as it was informative. Not only did the video describe how the game was played, but it also captured the creators’ personalities, which was important when persuading the backers. This led to the campaign collecting far over it initially intended to and making Exploding Kittens a event.

Kingdom Death: Monster 1. 5

For fans of horror and strategy games, Kingdom Death: The First Monster. 5 provided an opportunity to. This board game was recognized for having beautiful miniatures and a very complex strategy system, and these aspects of the game were demonstrated in the Kickstarter promotion video. The video portrayed the game engagement zone as dark, entertaining, and having elaborately detailed mechanics, and it captured a group of people willing to support the project. Making a bigger global contribution Kingdom Death: Monster 1. 5 proved how a video that not only instructs but also sells contains great worth in its ability to create a determined advertisement for a particular primary customers.

Ouya

Ouya was a highly-leveled project that aimed to change the existing concept of gaming consoles employing an open platform. The Kickstarter video for Ouya was necessary in explaining the concept of the project to anyone who wanted to create a game console that would be cheap and easy to develop. In the video, the console wshown, its capabilities and likelihoods, and what role the backers would have in ushering in a new formulary of gaming. The information provided through the video was clear and passionate to mobilize many users to follow the project and give funding for it despite some problems after the start of the Ouya campaign.

Elements that Make Up a Successful Kick-Starter Video

The following are the program effects of these successful campaigns. Their Kickstarter videos shared several pivotal elements that added value to their success: 

Authenticity: The fact is that every one of them was true to the project concept. Whatever was the case with Pebble’s video, where passion for miniature wearable technology was as evident as in Exploding Kittens, where the comedic tone with the kittens was used to present their game, such videos made it clear that the founders were passionate about their project, and so backers could trust them.

Emotional Connection: Successful videos appeal to the audience’s emotions. This could be a passion for video marketing, a passion to make people laugh, or even a passion to look forward to coming up with fresh thoughts. That is why when viewers have an emotional connection to a project, they will most likely support it.

Clarity: The best videos showed distinct trends. All the best Kickstarter videos give information about the campaign, how it works, and why it needs the funds. This transparency is important to gaining the trust of other individuals who may be willing to support the cause.

Visual Appeal: Aesthetics matter. If a professional company produces the video, it needs to be of good quality and attractive to the viewers regarding the picture quality, sound, and language used. Aesthetics contribute to progressing an image that may inspire confidence in prospective funders.

Call to Action: Last but not least, the effective samples of the videos were persuasive with a call for public support. Regardless of whether the call to action wabout a limited time only, offering some kind of a reward or simply the need to be part of something new, it was ultimately instrumental in helping to turn viewers into backers.

Kickstarter has allowed every creator to continue with their ideas and turn them into reality at the behest of the global public. In the middle of many winning campaigns is a video that narrates and markets the product and gradually appeals to the sentiments of interested parties. As seen in the success stories of Pebble Smartwatch, Coolest Cooler, Exploding Kittens, Kingdom Death: Monster 1. 5, and Ouya, the gap between a memorable video and a mediocre video can be making a bigger global contribution a particular campaign.

One of the most important things that founders who want to organize a Kickstarter campaign should target is to spend considerable time progressing a good video. And what this means to you and your risk is, being as genuine as possible, appealing to people’s emotions, providing clarity, appealing visual design, and a clear call to action can help creators greatly improve their odds of success. As crowdfunding continues, the function of the video that contributes to campaign fundraising in backing up and communicating with possible backers will only increase.

Visit the official Kickstarter webpage and the special campaign analysis platforms to get more detailed information and see more successful findings of Kickstarter campaigns.