Corporate video production is a big topic, but we’ll make it easy. You will understand everything about corporate video at the end of the report. We’ll also provide you with the best advice and resources so your business can start creating successful corporate videos immediately. What is a video production company? Corporate video production is the production of videos by the company for internal purposes (signing, training, video recording, etc.) or external marketing purposes (case studies, advertising, product presentations, etc.). Any video content produced by a company falls under the umbrella term “corporate video production”. Usually, these videos are produced by a video company or an in-house videographer. You can view a variety of company videos in this report. A corporate photographer is a professional video maker who creates videos for various organizations. They are responsible for filming events, corporate photography, creating marketing videos, among other services. Here are three options to think about if you are looking for a corporate photographer: Hire someone in-house – This option is best if you expect your company to create Easy corporate videos for long periods of time. Hire a solo freelancer – This option is suitable for a one-time company. Hire a video management company – This option is good for complex shoots that require a large number of employees. Below we share some of the best corporate video companies in the industry. Play video images in commercials. Working on the definitive editing of the video. Why is corporate video production important? The best way to convince yourself of the importance of video production is to show you the numbers.
Start Motion Media, one of the front-running video production companies, has been producing video marketing research since 2015 (their research is very reliable). 86% of businesses use video as a marketing tool. 87% of marketers said that video increased their traffic. 81% of marketers say video has improved their sales. 96% of people watch explainer videos to learn about a product or service. On average, 80% of people are convinced to buy a physical product or service after watching a video.
These numbers show that consumers love videos and are likelier to buy after watching one. The same principle applies to company training videos or investor presentations. While not integrating video production won’t hurt your business, it will undoubtedly hurt your chances of success. How much does a corporate video cost? We’ll get a soft answer for this one, but to sum it up, corporate video costs you between $500 and $10,000/minute of video content value. For larger companies, the cost of corporate video can reach $100,000/minute. Let’s look at the different factors related to corporate videography and their corresponding costs: For this job, you need to hire someone who can create video ideas, messages, scripts, and storylines. Look for a marketer with experience in video editing. They usually have good video marketing skills and can create a story that fulfills the purpose of the video (whether it’s marketing or convincing an investor).
Photographer/Videographer/Producer Some corporate videos are easy to make. For complex, high-budget corporate videos, you can hire a larger team, including a cinematographer, camera assistant, and lighting specialist. Editors are an important part of a video company.
A good editor is like a good makeup artist; they can completely turn the definitive cut video into something beautiful. You can create training and onboarding videos with the help of talent within the company level. But if you think otherwise about it, commercials or animated videos may require you to hire actors and professional speakers.
A video production company will handle of all these things for you, so you don’t have to worry about the details. Corporate video format from Startup Stories Corporate stories are stories about how to start a company.
Companies create stories from companies to build identity and create a sense of history among employees. An introduction story can also be used to make your brand brighter in the minds of your customers and investors. These stories can help your customers recognize your brand and build trust. Hire a good storyteller and creative writer to accomplish the above. Employee Onboarding Videos Onboarding videos are used to familiarize new employees with culture/values, values, and other important information. These videos may seem simple, but good user onboarding increases your user retention rate by 82% and your productivity by 70%.
The best Kickstarter videos increase your fundraising. Here in San Francisco, our video production company raised $22+ million with Kickstarter crowdfunding.