Creating a Kickstarter video is an essential part of launching a successful crowdfunding campaign. The cost of producing a Kickstarter video can vary widely, depending on various factors such as the length of the video, the production quality, the location of the shoot, and whether you hire professionals or do it yourself. Here’s a breakdown of what you might expect in terms of costs:

Do-It-Yourself (DIY) Approach

  • Equipment Rental or Purchase: If you don’t already own a good quality camera and audio equipment, you will need to rent or buy them. Camera rentals can cost anywhere from $50 to $200 per day, while a decent microphone and lighting kit can cost around $100 to $300.
  • Software: Editing software like Adobe Premiere Pro or Final Cut Pro has a monthly subscription fee ranging from $20 to $50.
  • Miscellaneous: Props, costumes, or location fees might also need to be considered, depending on your video's content.

DIY total cost range: $200 to $1000+

Professional Production

  • Pre-Production: This includes scriptwriting, storyboard creation, and planning. Costs can range from $500 to $3000, depending on the complexity of the video.
  • Production: Hiring a professional crew with equipment for shooting the video typically costs between $1000 and $5000 per day. This includes directors, cameramen, sound technicians, and lighting technicians.
  • Post-Production: Editing, adding music, voice-over, and special effects can cost between $500 and $7000, depending on the video's length and complexity.

Professional total cost range: $2000 to $15000+

Additional Factors Influencing Cost

  • Location and Permits: Shooting on location may require permits or rental fees, which can add to the cost.
  • Talent Fees: If you hire actors or presenters, you will need to pay for their time, which can vary widely.
  • Music and Stock Footage: Licensing fees for music or purchasing stock footage can add to the total cost.


The cost of producing a Kickstarter video can vary significantly based on your approach and the video's complexity. A DIY video can be made on a tight budget, typically ranging from a few hundred to a thousand dollars. In contrast, a professional production will likely start at a few thousand dollars and can go much higher based on the project's demands. The key is to balance the quality of the video with your budget, ensuring it effectively communicates your campaign's message and engages your target audience.