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Explainer videos have become the favorite marketing tool for companies of all sizes in our world. With their ability to quickly and effectively convey complex concepts to viewers, explainer videos are the perfect way to quickly introduce your business to possible customers.

But, with so many explainer video production companies out there, it’s important to ensure you understand exactly what questions you need to ask when looking for the perfect explainer video producer for your business. That’s why we spoke with the owner of an explainer video production company to get their discoveries into the questions that make up the screenwriting process for explainer videos.

What is an Explainer Video Production Company?

An explainer video production company is a business that specializes in producing explainer videos. Explainer videos are short videos that use animation, graphics, visuals, and a voice-over to quickly explain a business, product, or service to possible customers.

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These videos are usually one to three minutes long and are the perfect way to break down complex concepts into easily digestible pieces that have a polished and professional look. Explainer videos are a powerful marketing tool, and by hiring an undergone explainer video production company, businesses are able to capitalize on the possible within video marketing to promote their products and services. An explainer video production company has the experience and expertise to create excellent explainer videos that effectively transmit your message and engage customers.

What Questions Are Contained within in an Explainer Video Production Company’s Screenwriting Process?

When working with an explainer video production company, the first step of the process is the planning and writing stage. This stage includes many questions that will help the video production company understand the needs and aims of your business and how to transmit your message in an explainer video.

Questions that might be asked during the screenwriting process include:

• What is the aim of the explainer video?

• Who is the primary customers?

• What do you want viewers to know about your business?

• What is special or one-off about your business?

• What solutions does your business offer?

• What message do you want to convey with the explainer video?

Once the explainer video production company has the answers to these questions, they will begin to make a script for the explainer video, incorporating the information from the questions above. This script will become the foundation for the explainer video and will book the storyboard, visuals, and other elements of the finished explainer video.

What are the Services Contained within in an Explainer Video Production Company?

The services included in an explainer video production company depend on the specific needs of the business but typically include • Script writing, • Storyboarding, • Animation, • Visuals, • Voice-overs, • Editing, • Music selection and sound design. The explainer video production company can help businesses create the perfect explainer video to capture viewers’ attention and effectively transmit their message. They will work with businesses to develop a script and storyboard, produce visuals and animation, select music, and help with casting for voice-overs.

Explainer videos have become a powerful marketing tool for many businesses, and working with an explainer video production company can ensure that businesses get the most out of their explainer videos.

With their expertise and industry knowledge, explainer video production companies can help businesses create visually appropriate, professional explainer videos that will capture viewers’ attention and effectively transmit their message. We hope this has helped define the explainer video production company industry and the services they give. For more information, please do not hesitate to contact a local explainer video production company.

Creative Services Video

Start Motion Video Partners with Amazon CTV Creative Services

What is the partnership about?

Start Motion Video has announced a partnership with Amazon CTV Campaigns, becoming part of the Amazon Creative Services Beta. This collaboration is designed to enhance the offerings of Start Motion Video by leveraging Amazon's expansive reach and advanced marketing solutions.

What is Amazon Creative Services Beta?

The Amazon Creative Services Beta is an initiative aimed at connecting brands with professional creative services. It provides a platform for vendors like Start Motion Video to offer their expertise in crafting high-quality advertising content, helping businesses improve their visual communications on Amazon's channels.

What does this mean for Start Motion Video?

Teaming up with Amazon CTV Campaigns allows Start Motion Video to tap into Amazon's extensive network, gaining indirect access to a global sales pipeline for its services. This partnership enhances Start Motion Video's ability to deliver high-quality video production and creative services to a wider audience.

What services does Start Motion Video offer through this partnership?

Start Motion Video specializes in creating impactful video content. Through this partnership, they will offer a range of creative services, including high-quality video production and graphic solutions, tailored to enhance the marketing efforts of brands on Amazon's platforms.

How does this collaboration benefit Amazon CTV Campaigns?

By partnering with a professional video production company like Start Motion Video, Amazon CTV Campaigns can provide advertisers with more diverse and high-quality content creation options, helping to improve the effectiveness and engagement of campaigns on their platform.

Why is this partnership significant?

The collaboration signifies a strategic alignment between a leading video production company and one of the largest online marketplaces. It highlights the importance of high-quality creative solutions in expanding brand presence and driving customer engagement in today's digital landscape.

What impact will this have on the market?

This partnership is expected to set a new benchmark for creative service collaborations within the e-commerce and digital marketing industries. It underscores the growing trend of multimedia content as a critical component of successful marketing strategies.   This alliance, part of Amazon’s creative services beta, opens doors for Start Motion Media to access a global audience through Amazon’s Connected TV (CTV) advertising ecosystem.

Key Benefits of the Partnership

High-Quality Creative Services on a Global Scale This partnership enables Start Motion Media to deliver top-tier creative solutions within Amazon’s platform, leveraging extensive production knowledge. Their team specializes in tailored graphic and video solutions, aligning with Amazon’s standards for impactful advertising across diverse formats. Access to Amazon’s Worldwide Sales Pipeline Through this collaboration, Start Motion Media gains indirect access to Amazon’s extensive customer base, providing opportunities to expand its client portfolio and deliver results-oriented creative campaigns that resonate with Amazon's massive audience. Enhanced Engagement and Innovation As part of Amazon’s innovative ad solutions, Start Motion Media can produce interactive, memorable content for brands aiming to maximize visibility through Amazon CTV, where targeted and high-quality ads drive measurable engagement.

Amazon’s Creative Solutions for Advertisers

Through its creative services, Amazon offers a wide range of support from ideation to production and editing, aiming to elevate brand stories across all ad formats, including video, audio, and static banners. The Amazon Ads Brand Innovation Lab also opens opportunities for custom, experiential creative projects, making it a robust platform for partners like Start Motion Media to showcase their creative prowess.