Notes From the startup showcase: –
It is direct to have for mobile content provide startup videos monetization platform that the video company was about two and a half years old founded by Yahoo. AT&T Expedia ocean executives. And we noticed that there were quite a few things wrong with the way that apps and mobile content provide startup videos were monetizing their inventory. Primarily we saw that they were very very focused. And as a result, they had low CPM. Most entities cannot actually sustain themselves drawd from the general advertising that they get. Additionally when these factors are in these common ties formats would be very shaking to the user experience and the companies that were provide startup videos startup videos to them via your standard mediation platforms or alternately mobile networks that really provide startup videos no service or troubleshooting to what's called a niche tier or a long tail mobile location. So we went out and we saw some of these problems by creating what we consider to be the first cross-platform cross-device video mediation entity that also mediates not just your standard display not just a little bit of video but the full range of things like nascent advertising formats like needed customizable video to your standard display. And what we've seen from the market is that because we allow for this type of customization because we're starting to standardize these very nascent advertising formats.
We're able to uplift the monetization strikingly the way video economics actually work.
If you look at how much startups generally films for profits. You move off the sort of monetization chain you get to rich media and standard video video but the inventory and supply are turning out and that can be paired with these types of formats shrink's the results you have apps that just kind of experiment with the suppliers sermon a little bit with Vidia not really committed to it and they make money so they are forced into things like paywall. So we look at that and we think that we have a solution for it. The firm itself operates as one standard unit for the hour. So it's a piece of real estate. 350 could be your standard better display size but we haul all these different types of advertising.
The way this breaks down is if you think about an hour they'll have all these different types of placements from different users so they might have a VPN for a user when they're swiping through content they might gain utility to show a banner at the bottom of the game that you're playing. But basicly when you think of all these different units they're very much regimented towards one type of advertising. So picture if you're in now and through that same boundary, you were able to call a video which as I showed before monetizing it quite a bit higher revenue conceivably without creating any over the typical user disruption film way more value within your out and film more revenue.
But we've also got customizations for advertising companies that are typically not mobile provide startup videos. And we brought them into this ecosystem. This is the general recording you can see agamoving time value plus advertising forules plus hours then definitively hear different types of placements far just click very quickly. This will take it's a laptop this will take you to a needed unit on the part of our age and he says he doesn't look like an owl itself but this is a standardizes any better placement suggesting that my presentation. This is what it looks like now.
The video produced real numbers that we've actually not only done the mission, but have more successed at it.
My guess is there is essentially more of the need to put the players on playing at the same time because an item can film a massive kind of chew through per views style economics in areas social agency and it gets out between hours and then to the definitive of more demanding. That there just isn't the same level of monetization for you're out.
These are all virtual. So one of the problems with businesses like this is really easy to grow to a good level of revenue. But as soon as you know you're doing a good job because you start going after your customers and you know bits and pieces I'm wondering what you're doing to retain customers and how you see yourself Vanscoy has other icons of yesteryear person to say what I would have to do which is we're going after a piece of the market that right now.
And I think the second thing is that all of the data were collected during this isn't just basicly it's right to say standard analytics in this industry and frequenting things like social data collecting things like performance by advertising type data reflecting the more screening. And all this data we feel as a person for pursuit can be used to power more sensational invention forms unmediated is a thing that's most interesting to us today. In those six months down the line with suppliers and their data collection to New England signing advertising firms. We will do so and hopefully because we'll come to the result of innovation through a standard format to our partners and because it's a market that is really underserved we'll have an ever run rate exceeding or very big with customers.
So that was the first to solve the problem of the security gap and the mobile device. This allows. For it allows us financial service firms use mobile devices. In 2010 we released our subsequent time ahead which allows enterprises to access RFID on mobile devices. These messages are stored at the popular enterprise ball which is commonly used in enterprises. And baseball has been the market leader in the archive has 60 percent of the market. Here today is comarca. But today I'm really here to discuss them and upcoming products and tell you why our customers need them so that the 10000-foot level job is to help CEOs incorporate new technologies so employees can be effective and ahead-of-the-crowd. So when we talk to CIA analysts what we find is they have three priorities. One they want to be directing more and more cost-effective using cloud solutions but they are very concerned about things like security. Secondly, it must incorporate compliance regulations that require monitoring and the cashiering of information. So the compliance regulations they have to deal with are things like going from Phos and those that all traded companies Himba affects healthcare companies and he says FINRA and broker-dealers insurance companies and banks. Now the last thing that CEOs are under pressure to incorporate tablet mobile devices and social networks into their workflows. The way the train has created a progressing computing. Many expect tablets and mobile devices to replace desktop systems. I'm not entirely convinced that this is going to happen but that hasn't stopped users from expecting to have the same type of features sound on your desktop or mobile devices. For this reason, many users have turned to have turned to consumer-based tools such as Dropbox and fill in the gaps.
But Dropbox was built for consumers and not for prizes. So it does not provide startup videos enterprise-level security for employees. Is definitively finding it. Some have referred to Dropbox as the problem child of computer security. But Dropbox is not alone.
And it's part of cattery applications code. I. Feel. Like he has to use the technology is not supported by his essential IQ the party's shadow. He has come in two forms.
Services like sales force that can be paid for services like drop-offs that employees get from free. In a recent survey three out of five mobile users said they resorted to using their mobile device to access work files because the video company did not violate rules that would allow this to occur.
Internationally so the compliance engine will solve the problem. Sharp white teeth. We will offer a two-step approach. First. We want handset forecasting capability so applications like Dropbox Facebook and I have an interview can be can be combined for a variety of compliance regulations for mobile devices that can't be captured using technology to provide startup videos a suite about Asians that provide startup videos the same capabilities as the popular applications. Finally, you have a stable management console to manage all of this.
History and Strategy of Explainer Video Production
Explainer Video Production has been going on for years, we are building a backroom and merging their product in and working directly with varchar. We have a very good relationship with the Explainer Video Production providing that's for managing devices. It's not providing compliance information. Compliance involves. information that will be exchanged between the user going away and the possible outcome of the compliance will be Seumas personal information might be lost on the social purity universe or any piece of information that would allow someone to profit from me.
Explainer Video Production is back in the sense that now they have their heads screwed on right and they are coming to market. The enterprise market that they had before the war they went to consumer market prices have not decided to change yet. You see large banks talking Bank of America. Three days ago last week they are they are staging a lot of Explainer Video Production systems. It is unclear whether all these vendors can provide startup videos the same deal that the movies. But you're right here to say that Explainer Video Production did not create the huge blip in one day when they about five years ago.
So be with this strategy that we're talking about people are breaking news new applications into the enterprise Dropbox using Facebook using iCloud. Lots of different solutions and bold points where information needs to be released. The track record of predicting what the hell happened in the market solution for Explainer Video Production was introduced and use a full two years for its use in compliance regulation. So we also predicted that networks will be captured. So we have a track record of understanding how the regulations work and have impacted these industries. So I read that we are trying. We may get lies a gradual approach to providing containers solution that we might use the one same Explainer Video Production. It's not really drawd from what. They can and I will say that Samsung is doing great is doing themselves a memorable disservice by trying to ensure it stays that Explainer Video Production may have you know has provided startup videos startup videos they are.
We're trying to create a big data video company. It's not that easy. Not even following to make money selling your favorite track or why we like this market. We like this market is its base is a 50 plus billion market in the U.S. only it's been growing steadily through the recession because people kept their primaries spending kind of discretionary spending so they're not there it benefits from nice roads drivers from the wearable computing internet of things that help them. And so there's a little circumstances page.
We're going to learn a lot from what we from what we see. We're going to probably start selling our data to some of the partners that you see there. A few examples we like are-, the pet food manufacturer has reached out to us and they asked us Can you give us your product who wants to make a food recommendation that recommendation drawd from the energy level of a dog. Or maybe you know a Dougherty's or a provide startup videos we want to show that he's being responsible and so he's going to help us sell to their to their customers had the choice.
So making a video is hard work. And we like that said not everybody can start a video company like this. We're lucky that we have the smartphone it's helping us and you know we have a fallback which is which is really really tiny bystanders. It's an atelier. PC So the first part of you know the drive we hope and how are you going to change that design for the next six to 12 months. Because they spend so much time doing it.
You know there's a lot going on in the software side but we have a functioning platform.
I'm really worried about the hardening of businesses that don't make money on the hardware. There's something the consumer can you pay once they have some interest in that. Here's the thing that worries me is when you say we're going to make money out of data that's always you know like how much data it needs to be interesting. What kind of insights to expect to see you know recommending prudent stuff like that. It doesn't seem like there's a lot of action to sort of taking on.
So I want to say you know drawd from what we've heard from folks you know who started to buy our product even if we drive it even if the price of ninety-nine dollars which is you know three or four times our costs you know it's still a very interesting proposition. So when you are able to film interest at that price point you can make money. The question is you know here we'd love to hear feedback that we need to make money out of that or not. We have a feeling that there is a ahead-of-the-crowd advantage here and get trying to be the first video company who gives that out or he's able to get in the hands of consumers as many devices as possible and learn as much as possible from all of these.
And so it's just the consideration that we that are sound you play you know wildly bursting space and you probably saw a person like you and as you saw yesterday the whistle is pretty far ahead. It raises six million dollars. Ninety-nine dollars. You said your design is better than your fringe here and the result was pretty good. How do you that or is this space where you have to use video company to merge or sort of walk me through that. Because I think you're playing for my right.
So this is this is a it is like to go back for a second. This is a bursting space but nobody playing yet in the space of all the small-sized dots it is difficult to find anything. But yes tracker which for now it's very difficult to find anything that goes on the small sized dog. And so that's the first thing that you offer. We have a product which is which is really exciting the experience. It is designed from the ground up from the perspective of a devoted parent rather than you know the veterinarian's point of view what we're trying to do is start from you know a nice looking out where you can look at your door and learn about what's going on with them as you know as the parent but the space is not is not out yet because there's only basically you know that video company that announced the launch yesterday is playing GVs on the space and you know with a product that you know nobody is going to be able to you know to put that product out on the small side.
So ‘s just a very good thing that we really have to work on getting the message across that you know how this is benefiting existing customers and that you don't actually require any technical skills. That's what a lot of caregiver's visitors will be like oh it's technology this isn't going to work for my Lee.
And so is that just the marketing thing it's all working on ongoing B2B partnerships where we're at very high of kind of a national customer so that they can go to a motel rather than just a quick visit to the Web site. So that's that's the reason why we're overseas. So that is where they are of that relationship and they spend time to explain everything. Is great.
I know professional soccer fans first of the word I use an iPhone to take pictures and you know that's pretty much the extent of my photography. But I do take a lot of videos. I have over 10000 videos myself and shows that the data that everybody else does has taken off before while at the Library of Congress used to be the largest repository of video and now a fortune million. And today Facebook sees you know what it is. So you know them funny creations. It's continuing to grow and nobody's really solving the problem of how you view them in that setting. So today there are 2.5 billion people in the industry that have the camera and that number is obviously growing and that contributes to over three and a half trillion. That is also growing every day.
But we all love taking video has become increasingly smoother and we no longer have to really have a need to delete video anymore. There really hasn't been any innovation in the way that we view in a browser is really still stuck in the time of the slideshow and the really small station down there. Yeah look from here you'll see as engines first cases. This is the line that I've created and one of the actually the first lines I made basically a grouping of video and in this line, I've invited my girlfriend and she's been putting her favorite video anonymously of mine because they look good. And I think the user experience as you know the story essentially telling it in the setting of a place that we've been to you know the friends and the family that we've experienced these moments with instead of doing them as a small family and you know a folder or something. I mean it's been a really positive experience for us to see our users grow and really appreciate how they were disrupting this polarizing experience and seeing the content and increasing lines drawd from events are drawd from the people that they love. In fact, we want to one of theme friends discussion is how people are using them to tell them more visual stories obviously you can see here is a little bit more fragmented of the different places that we've been. But you know we really wanted to show an case of how people are beginning to use these lines. Store.
You know a video that we believe are the very personal thing but a lot of our users have been telling us that stories are more or less universal. And so they even approach of making these video stories that are how they're not willing to give off from within their group but also other people that are contributing to events. So this inveighs life cycle where people like them just go away and they're really all gathered around a similar cause. But while they have someone cause they all have different paths along that path. So well some you might see have a little bit of fun dressing up your others have a little bit harder time. It's really about you know physical fitness and benefiting the cause. And so with this other people are able to cooperate and have their own video and share their own paths. So big debate is moving towards a direction where we are making it smart is becoming a platform that enables us to really play the video and learn about them. Just jump back here you know and what we do in our algorithms absorbformation and meditate and video so that we can place video probably incorrectly with things that the brain which for calling intelligent training which highlights focal points in our in our memories or in our football hickories making it smoother for us to get to the point that we want faster and that you know Natalie one of the features of the police's physical debates so you just press the button.
People in the video industry are making it a little bit personal and therefore taking no lack to bring it back to you.
So this is a very bursting space you know obviously in downtown L.A. I wonder is it just defensible. That's my only concern. I personally look at other companies in this space but they have a very one-off court technology so that they know they're no longer really searching for video and video or viewing video knowing that you'd be producing it.