The packaging, therefore, greatly determines the success or otherwise of the e-commerce industry. Due to global competition in the e-commerce market today, it has been very difficult to determine which strategies to implement to stand out or meet a business's needs.
What Is E-commerce Packaging?
The first step is to ensure that you understand some basic facts about e-commerce packaging and its role in enhancing your brand image. The outbreak of COVID-19 altered the profile of the flow of the economy and catapulted the launch of online businesses into a new phase. As a result, e-commerce expanded over the next few years, increasing the use of branded packaging material.
He noted that branded packaging for e-commerce is an incredible phenomenon that helps protect and transport goods without losing them. Today's packaging industry has made it very convenient for any business to carry out easy deliveries, using custom-made mailer boxes to provide the best packaging and safely deliver the product right to the buyer's doorstep.
Apart from protection, the size, shape, and type of material used to package products can make a massive difference to your sales. Furthermore, product packaging leaves consumers with an impression of your brands, and not only will they continue patronizing your brands, but they will also refer others to do the same.
When you send costly commodities in cheap cartons, the delicate products will break, and customers will hesitate to encourage your brand to their network.
“Heard on Day one of #Airbnb IO: ‘Amazing things will happen when you listen to the consumer.' @JMiDealz, Airbnb CMO.”
Thus, communicating through packaging is a bigger thing. Consequently, the packaging in the e-commerce business must meet all the necessary qualities and be formal to improve the Branding experience.
E-commerce packaging is more significant in enhancing your company's overall branding. With e-commerce packaging, you can get several benefits:
How to Create Your Brand and Navigate Through the Competition?
- Improve the customer experience.
- Promote Brand loyalty
- Improve your sale
Another form of branding is well-designed branded packaging containing your brand logos, images, graphic images, typefaces, and other product information. The first thing the customer sees when receiving the product is what communicates the brand image. Custom-branded packing is a way of adding some characters to the packaging, especially the unboxing.
Branded packaging influences consumers to make repeat purchases and recommends that other people purchase the products, increasing the organization's profits.
There are several reasons why getting the right sizes of the boxes used for shipping is very important. Good packaging is critical to the success of any e-commerce firm; the size of the box used for delivery is important. Certain strong, recyclable, cheap, and reused materials are used for the business to thrive.
Here's why it matters:
Choosing the appropriate box size for your e-commerce business is the equivalent of the aimlessly sought Holy Grail of shipping: the perfect size that's not too big, not too small, but just right. Below are the various forms of packaging which are central to achieving business objectives.
Most Common packaging types
- Corrugated cardboard boxes
- Dual-wall cardboard boxes
- Poly mailers
- Padded envelopes
- Common infill types
- Void fills
- Packing peanuts
- Bubble wrap
- Foam wrap
- Shredded paper
Advertisement gimmicks include coupons, business cards, and fliers. The size of the box is also crucial in packaging for e-commerce because it determines how much your product is shielded during transit.
However, oversized packaging might cause a problem, which is why one needs to be specific about the size of the boxes for the products. Otherwise, it would require more infills, adding extra weight and increasing the shipping cost.
Several forms of e-commerce packages also exist. However, choosing the right e-commerce packaging solution is not a problem, given that there are many opportunities on the market. Here are some of the most frequently packaging types used today:
Here are some of the most frequently packaging types used today:
Small Boxes
Small boxes take many different forms for various forms of commerce and manufacture. They are multiple-purpose products for e-commerce stores and the safe way to ship jewelry, accessories, electronics, cosmetics, confectionery, and other small gift items.
Jewelry: It is safest to store necklaces, bracelets, earrings, and rings in small customized display cases.
Electronics items: Small boxes are ideal for storing chargers, earbuds, portable speakers, small gadgets, etc.
Cosmetics: These custom display boxes can easily accommodate lipsticks, lip balms, eyeshadow palettes, and compacts that need to be displayed in smaller cases.
Accessories: L Petit also suits belts, hats, scarves, and other fashion accessories and can be placed in shipping small boxes.
Confectioneries are also used to pack pre-packed sweets, cookies, biscuits, chocolate, and other small edibles.
Some of the small box dimensions include the following;
These are 6” X 4” x 2” in dimension.
8 (in)x5 (in) x 3 (in)
9 x 6 x 2 down to ¾ x 5 x 1 ¼ Inches
10” x 8” x 3.
Remember to optimize the size of the box you chose to ensure it is as close as possible to the size of the products, thus minimizing the use of void fill and shipping costs.
Medium Boxes
Medium boxes are useful. They are not too big or too small, which makes them useful in different fields of e-commerce packaging. They are also one of the most popular types of boxes.
The medium-sized boxes should ideally contain a wide range of items, such as books, clothes and shoes, kitchen accessories, small electronics, toys, CDs, and DVDs.
The following is the list of sizes of the medium boxes:
length: 12” width: 9” height: 4”
They must be of dimension 12” x 10” x 4”
14 inches in width, 10 inches in length, and 4 inches in depth.
Subtotal dimensions for two boxes 14” x 11” x 6” are given below.
Pros of using the middle size of boxes for conveyance
Medium boxes present numerous benefits to different e-commerce businesses, and that's why they are well-loved by many for use in different products.
Versatility:
They are easy to use and offer a large space that allows various kinds of products, ranging from clothes to baby toys and electric gadgets, among others; this flexibility does away with the need for large boxes.
Cost-Effectiveness:
The right side of the box that accommodates your product well ultimately reduces the shipping cost based on weight, as seen through Medium boxes, which assist in avoiding overweight charges because there is enough space for products.
Protection and Efficiency:
As classified by the material used in making them, medium boxes are made from corrugated cardboard, making them more sturdy and protective of shipped non-sensitive items.
Customer Satisfaction:
Compared to the large boxes, they have an easily manageable look and feel.
Sustainability:
The medium boxes use even least cardboard compared to other boxes available in the market; hence they are environmental friendly.
Large Boxes
Large boxes complete heavy-duty jobs because they are suitable for accommodating various electronics, household items, Furniture, sports items, etc.
The following are some of the sizes of the medium boxes they are;
- 16” x 14” x 10”
- Stairs: 18” x 12” x 12”
- It can be 20 inches wide by 16 inches high by 12 inches deep.
- 8 of them are 24” x 18” x 18”, 4 of them are 36” x 18” x 18”
Large box size selection factors:
There are many factors you should take into account when choosing large boxes for your products.
Weight and Dimension:
First, you should minimize the shipping cost for larger boxes; thus, choosing a box that will be suitable for your product only is crucial. Do not opt for a too-tight fitting that may harm your product during delivery.
Box Strength:
Also, when ordering large boxes, pay attention to the material they are made of because your product's weight should not crumble them. Ensure you select a box made of hard and tough corrugated cardboard that is strong enough to bear the weight of the products.
Delicate and Fragile Items:
For the storage and shipping of delicate items, also make sure to pack the large box with cushioning materials ( such as packing peanuts, bubble wrap, etc.
Eco-friendliness:
Environmental sustainability is very important; therefore, you have to consider boxes made from recycled material and also opt for materials that are recordable or biodegradable.
Boxes For Particular Goods
Present-day packaging is not confined to the familiar brown carton; there is a lot of variety involved in the modern world of packaging. Specialized boxes are available for the specific needs of particular products. These boxes hold your product and contain the potential harm your product can be exposed to during transportation and storage.
Additionally, specialized boxes are designed with exclusive logo and image imprints that make the unboxing experience fascinating to customers.
Flat Mailers
It is mainly used for shipping items that cannot be folded, such as documents, photographs, advertisements, pocket-size electronics, or flat products. These rectangular envelopes must be made from thick cardboard to maintain the shapes of the items put into them. Flat mailers are packaging materials with flat structures, although they are often formed from folding cartons. This article discusses the Known benefits and drawbacks of using flat mailers.
Several advantages of using the flat mailer are as follows:
Custom mailer boxes are made of thick material, are very strong, and can protect your product during transportation. They provide a secure clasp to the products from the sides to ensure they do not slide, twist, fold, or get torn. Since the sides apply force to the product, they also minimize cushioning or void fills.
Space Savers:
Custom flat mailers are flat in design, which means they take up little space and lead to low shipment costs.
Lightweight:
It is lighter than cardboard boxes, reducing delivery expenses for international consignments.
Eco-Friendly:
Biodegradable custom mailer boxes are designed from eco-chip, recycled chipboard paper. This feature makes them appropriate for the environment in which they are used.
Limitation of Flat Mailers:
Despite several benefits of flat mailers, they also have some disadvantages. They are not ideal, especially for delicate products that require void fill to ensure they are properly shipped.
They are limited in thickness compared to normal boxes. They are made from cardboard, which does not protect the contents from weather factors such as rain, snow, or storms.
Tube Boxes
Postal or mailing tubes, also commonly known as tube boxes, are ideal for artwork, sports equipment, fishing rods, fabrics and textiles, rolled documents, and many other items.
Advantages of Using Tube Boxes For Some Specific Products
Tube boxes are ideal for the dispatch of specific elongated and thin goods. Here are some of the benefits that are associated with the use of the product over more conventional packaging;
Budget-Friendly:
This type of packing is appropriate for tube boxes, one of the most affordable packing solutions. By using custom-printed designs on tubes, brands can quickly adapt to recent market trends in packaging.
Compact:
This makes them compact, especially when shipping and storing them on business premises, thus saving space. These boxes can greatly be used in warehouses and moving trucks.
Lightweight:
Tube boxes are lighter in weight than cardboard boxes of the same length. They facilitate easy product usage and help cut down the cost of shipping.
Offer Utmost Protection:
They are made from rigid cardboard, so they afford protection from bending and crushing during transportation.
Custom Box Solutions
He added that custom box solutions are ideal for brands and businesses requiring unique product packaging. Most companies look for custom box makers to advance their branding, product presentation, and, most importantly, marketing strategies.
Why Box Sizes Should Differ From One Another For The Nature of Products Or Branding Needs
Brands' demands and requirements influence custom box manufacturers' customization and tailoring. They provide precise sizes and shapes of boxes that save space and eliminate the need for void fill, which could reduce shipment costs.
Also, they supply many varieties of eco-friendly cardboard and thickness, which is ideal for your product.
Options regarding the Design of Custom Boxes and Their Printing
So, whenever you consider any type of custom box and printing, you open a large globe. Custom boxes can be shaped and styled to meet the product's specific needs and packaging and may contain additional divided sections, inserts, and special closures. After the custom manufacturers have shaped their boxes, they have the logo, brand colors, and other marketing messages printed on the surfaces.
Custom box manufacturers employ various printing methods, such as digital, offset, and flexographic, to produce appealing graphics. They also employ gloss or matt formates and embossed or de-bossed styles, which is wonderful for the brand and its success.
When searching for custom box solutions, factors that must be considered are the materials used, possibilities of customization, time, and cost. Hundreds of companies offer bespoke packaging services, and one of the newest entrants into the market is Customgurubox. Com.
They offer a package that includes Designing services, production, and shipment. This is a one-package solution for companies that do not have a graphic design team or wish to change how they think about packaging.
To Sum Up:
However, for an e-commerce business, packaging is inevitable, so it is essential to identify ways to do it right and most effectively. They require an ideal packaging system to handle the ever-evolving marketing tactics effectively.
If products frequently reach the company in such a state, the company will lose money and customers, and its reputation will also be affected.
Online selling became popular when the e-commerce business started after the COVID-19 pandemic. People started depending on buying products online.
Good packaging will help you establish your orientation in the market. Brands have different needs, which are met by small boxes in small to large sizes.
Consequently, it is worth looking as professional as possible and using the proper size and shape of a box for the product. This allows you to focus on which choices and consider them in relation to the marketing trends mentioned above. Therefore, you can easily configure your custom boxes for product protection, guaranteed deliveries, and an unboxing experience that your clients will remember.
More in Category
Social Commerce — A Gateway to Higher Sales on Social Medi...
Popcorn Boxes: Perks & Tips to Improve the Packaging
Less is More: Why Choose Minimalistic Designs for Serum Pack...
Go Beyond Ordinary with Serum Packaging Boxes
AI-Driven Dynamic Pricing in E-Commerce Business
How Can Custom Box Printing Improves Brand Packaging ?
A Guide on Custom Box History and Their Benefits In Branding
The Role of Custom Packaging in Brand Building
7 Reasons Why Folding Cartons Are Good for the Environment?
How Can Custom Box Printing Improve Brand Packaging?
The Guide to Trendy Packaging Boxes in 2024
The Allure of Lip Gloss Boxes: Packaging that Pops
