Nowadays, everyone has access to social media. It can be used for professional purposes, daily life connectivity, browsing feeds, and much more. Such immense usage of social media has caused the introduction of marketing in social platforms.
For instance, sources such as Instagram are being used as online stores. Similarly, other platforms are being used to market online businesses or websites. But since this has become so popular, the competition has also risen.
This post is for those who want to harness the potential of this great marketing medium. We will show you some tips or hacks for effective social media marketing. You can benefit from these even if you have an ongoing campaign. So, stay with us.
Why Use Social Media Marketing
Some of you might already be convinced that social media is a great source for gathering an audience. But to fortify this notion of yours, we will share some facts with you.
Statistics show that in 2023, the estimated number of social media users worldwide is 4.89 Billion. This means that more than 90% of internet users have access to social media. This is why it is essential to add social media to your online marketing campaign.
The usage statistics of social media are also mind blowing. A source reveals that on average, a user spends 2 hours and 28 minutes per day on social media. Such extensive usage makes social media the perfect platform to capture the attention of users.
These are proven statistics that every marketer should be aware of. They show the real potential of social media platforms. They can keep you motivated throughout your social marketing campaign.
By now, you should be eager to use this great medium of marketing for your own online business. So, here are some tips and tricks that you can follow as a beginner.
- Schedule Your Posts
The time of your posting might seem unimportant to a rookie, but experienced marketers know how impactful it is. Finding out the time when the majority of your customers are online and scheduling your posts accordingly is a great tactic.
This helps in increasing the reach of your social media post. Your message gets delivered to the maximum number of people. This nurtures more leads which causes an increased traffic on your website.
- Don’t Post Too Often
Posting content regularly at fixed times is necessary. However, if you are posting a new slide every day of the week, you reach is likely to go down. Some people think that more content posting means more reach and interactions.
However, it is the complete opposite of that. If you upload a new post every day, your content will lose its charm and people will start ignoring it. That’s why, you should be careful of how often you are posting. Depending on your content type, you can upload once or twice a week.
- Focus More on Images and Videos
According to an online source, 66% of consumers find short-term videos to be the most interacting form of content on social media. Similarly, image-based social media posts are also quite interacting.
That’s the reason, you should focus on providing quality content in the form of images or videos. This increases the chance of users actually watching what you shar. If you use long text descriptions as your main form of communication, you are going to get ignored by a majority of users.
- Create Captivating Descriptions/Captions
Sure, visual content should be your main form of content on social media. But there is also a need for writing captions for those images or videos. These captions describe what the post is about and provide an essential context.
These captions need to be short and descriptive. But things like word choice, sentence structuring can sometimes exhaust your brain. You might have to write descriptions again and again to get the perfect sample.
Sometimes, to avoid such fatigue, you can take assistance from automated online tools such as a sentence rephraser. Such tools will paraphrase your caption to make it more engaging.
- Harness the Power of Multiple Platforms at Once
In social media marketing, you should never restrict yourself to a single platform. You should utilize all the platforms that are relevant to your line of work. For example, if you have an online clothing store, you can use platforms like Instagram, Facebook, and X all at once.
This ensures that your content reaches to a maximum number of audiences. Consequently, utilizing multiple platforms contributes to building a strong online presence of your brand.
However, if you notice that one platform is performing better than the other, you can focus more on the better-performing source.
- Use Paid Promotion
Because of the vastness of social media, it is very hard to get noticed. There is a lot of competition. To tackle this, you can use the power of paid advertisement. These ads allow you to target specific audiences. This ensures that your content reaches the right audience.
When that happens, you build a customer-base which interacts with your social media page. As a result, you might gain popularity and start getting organic audience as well. In other words, you can use paid promotion as a starting point for your social media strategy.
- Use Proper Calls to Action
A call to action is a phrase that urges a user to perform a certain task. For example, in your social media post caption, you can write something like ‘Click this link for 30% off.’ This is a call to action. These have special significance in social media marketing.
You can come up with these CTAs on your own. Another approach could be to write full-fledged sentences and summarizing it into a short phrase. This summarization technique can be applied manually or by using an online summarizer.
The benefit of using such CTAs is that it redirects your social media followers to your website. This can lead to them providing conversions or making purchases.
- Interact with Users Often
The upside of social media as compared to other marketing channels is that it is a platform where you can communicate with your users. Blog websites or product selling online stores are just a one-way communication.
But in social media this in not the case. You can use various polls and quizzes to get the opinions of your users. This sometimes provides great insights on what changes your business needs to make. In this way, you can create a customer-oriented brand and maximize conversions.
In the beginning, we gave you various reasons about why social media is one of the best channels for digital marketing. The excessive usage of these platforms makes them a great opportunity for marketing different products and services. Just by keeping things light and minimally promotional, and following the above techniques, you can also reap the benefits of this marketing medium.