Explainer Video Company

Explainer vs. Product Videos: Which Drives More Sales?

Choosing the right type of video can feel like standing in front of an ice cream counter with every possible flavor. Explainer videos? Classic vanilla—everyone loves a good explainer. Product videos? More like Rocky Road, because they’re rich in details but sometimes make you work for that extra insight. If you’re a business trying to decide which of these video types will bring in more sales, don’t worry—you’re not alone in this conundrum.

Let’s break down the benefits, limitations, and quirks of both video types to see which one is more likely to boost your sales. And if we add a sprinkle of slapstick humor and a dash of dark comedy to keep things interesting, well, that’s just a bonus.


1. Understanding Explainer Videos: The Jack-of-All-Trades

Explainer videos are the generalists of the video world, tackling big ideas in bite-sized chunks. Think of an explainer video as that friend who can summarize a 600-page novel in two minutes flat. These videos focus on conveying what your business does or explaining a specific service or product in an easy-to-understand way. They’re short, snappy, and can make even the driest topics (I’m looking at you, data privacy policies) seem fun and accessible.

Benefits of Explainer Videos:

  • They’re quick and to the point: Explainer videos typically run around 1-2 minutes, making them perfect for audiences with the attention span of a caffeinated squirrel.
  • Great for introducing new concepts: If you’re offering a product or service that’s a bit... Read More

Explainer Videos for Maximum Conversions: Video Ad Examples

Explainer videos are like the superheroes of the marketing world—swooping in to rescue confused potential customers and gently guiding them toward that all-important “Buy Now” button. But with more brands vying for attention, the old, run-of-the-mill explainer video just won’t cut it anymore. For those looking to make explainer videos that don’t just inform but also convert (and maybe even make the audience chuckle), here’s a guide with unique, memorable strategies. We’ll even throw in a little humor, because if we can laugh while converting leads, why not?

Whether you’re aiming for slapstick visuals, a dash of self-deprecation, or a touch of wordplay to make your video unforgettable, there’s a comedic style for everyone. Here’s how to approach explainer videos for maximum conversions with a mix of proven tactics and fresh, entertaining approaches.


1. Tell a Story (Just Not a Boring One)

Storytelling is the heart and soul of any good explainer video, but to stand out, we need stories that do more than follow a linear path from “problem” to “solution.” The trick? Mix in relatable, sometimes absurd elements that make viewers chuckle—and care.

Comedy Twist: Use self-deprecating humor or even a parody of overused story tropes. Your audience doesn’t want to feel like they’re watching the same “hero saves the day” narrative they’ve seen a thousand times.

Example: Slack’s “So Yeah, We Tried Slack…” video takes viewers on an over-the-top journey of a fictional team who finally tries Slack. The parody of... Read More

Corporate Explainer Video – an Art and a Science

Hollywood Meets Corporate Explainers: How to Make Your Video Rock Like a Blockbuster

A Comprehensive Guide To Various Types Of Product Explainer ...

Explainer Videos

One effective way to convey your message and showcase the benefit of your product is through explainer videos. These short, attractive, and engaging videos are designed to explain the product clearly and concisely. Here, we will explore various product explainer videos to help you choose the right approach for your business.

A Comprehensive Guide To Various Types Of Product Explainer Videos
Explainer Videos
These videos are powerful tools, providing a visual and compelling way to showcase a product and highlight its unique selling points, ultimately influencing the viewer's understanding and decision-making process.

Animated Explainer Videos
What is an Explainer Video? | Animated Explainer Video

 

These types of video content use animation, a combination of graphics and motion , to convey a message or explain a concept. They often employ a narrative structure to tell a story. The combination of music, voiceovers, and sound effects creates a memorable experience for the viewers. Since real-world limitations do not bind animated characters and scenes, animated explainer videos can have universal appeal.

Simplification of... Read More

The Best Explainer Videos: Engaging, Informative, and Impact...

Company Video

Explainer Videos: Communication is Fun, Knowledgeable, and Remarkable

In today's swift society that is running in the storm of the internet, it is essential to get the attention of the targeted audience as well as communicate a given message firmly. This is where explainer videos come with flying colours. Explainer videos can be used effectively to sell a product for a business firm and teach a concept to a student or even to an average man online. In this article, I am going to talk about what explainer videos are, why they are useful, and how they are made.

What are Explainer Videos?

Explainer videos are short and catchy videos purposely made to explain an idea, a product, or a service. Its length ranges from 1 to 3 minutes on average, and that is why it is an effective and suitable instrument for attracting the viewer's attention and sharing the necessary information with him.

Explainer videos are a great tool to increase engagement for your business or organization, but if that is not enough, let us list its benefits…

Explainer videos have various advantages for businesses and people who teach or share content. Here are some of the key advantages:

  1. Increased Engagement: Usually, explainer videos contain text and graphics and combine the two types of signals into easily understandable information.
  2. Improved Understanding:... Read More

Optimal Results with YouTube TV Commercials

Youtube Video Commercial

Are you looking for a way to make your stand out on YouTube? As the second-largest search engine behind Google, YouTube is among the best places to reach customers and promote your brand. However, if your videos don't stand out among the crowded competition, your business's success can be severely limited. One of the most effective ways to ensure business growth on YouTube is through the creation of well-crafted, professional-looking .

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recording a voiceover

By investing in customized ads, businesses can maximize the return on investment through increased viewership and higher click-through rates. In this article, we will get direct answers from Joe Smith, an experienced based in Chicago and an expert in creating unique and effective YouTube TV .

We will explore what makes a TV commercial effective on YouTube, criteria for success, and which services are included in the Start Motion Media's Video Production Company's demo video process. What Makes a YouTube TV Commercial Effective?

In their professional opinion, the most effective TV commercials on YouTube should... Read More

Explainer Video Production Company: Owner’s Guide to the E...

Video Marketing

Do you have an important message you need to get out there that will speak to a wide audience? Videos are a great way to tell a story, but producing a quality video that can be shared across multiple platforms requires the skills of a qualified production team. At Start Motion Media Explainer Video Company, we are the premier explainer video production company. We have built an impressive body of work by consistently producing high-level videos that bring clients’ messages to life. How do we do it? By taking the time to get to know our clients, investigate their goals, and craft a targeted approach that maximizes the impact of their video. When you’re faced with the prospect of hiring an explainer video production company, you need to make sure that you’re choosing a company that truly understands the creative and technical aspects of producing a high-quality video. Our team has extensive experience in the video production industry and have learned what is necessary to ensure that your vision comes to life. That’s why we have a meticulous interview process and take the time to evaluate every potential client.

In our interview process, we ask the following questions:

• What message do you hope to communicate in your video?

• Who is your target audience, and what key points do you need to communicate?

• What production elements do you have in mind (interviews, animation, etc.)?

• What is your desired timeline and budget for... Read More

10 Qualities of the Best Explainer Videos

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Need an engaging explainer videos to communicate your message? Our creative services team can help create a video that explains complex concepts.

Discover The 17 Best Award Winning Explainer Videos

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Do you need an explainer video for your business, but don't know where to start? Look no further than Start Motion Media. Our team of experienced professionals will create a custom explainer video that captures the essence of your brand and attracts the attention of potential customers. We specialize in creating videos specifically designed to increase conversions, so you can be sure that investing with us will pay off.

 

Here are the Qualities of Awesome Explainer videos

  • • Clear, concise, and informative content
  • • Engaging visuals that create an emotional connection with viewers
  • • Animations that are easy to follow and understand
  • • Professional voiceovers with a pleasant tone of voice
  • • A well-crafted script that is tailored to the target audience's understanding
  • • Short video length – typically around 1 – 3 minutes long
  • • Captivating music or sound effects to add further engagement
  • • High... Read More