Since the pandemic hit, we have gotten used to and have been exposed to online events, such as Zoom or Google meetings for school or office purposes. But lately, something new has come to light that changes how events are held in our society. This is what we call the hybrid event production.

Hybrid events are the events of the future. Event-goers can now opt to attend events in person or from the comfort of their own homes. The event audience attending live or at home can enjoy exclusive content, have a good time, and make interactions. This started out as a practice to maintain social distancing during the COVID-19 pandemic, but fully adapting this practice holds many benefits for companies and event-goers.

There are 5 main benefits to holding a hybrid event. These are:

  1. Increased audience reach
  2. Increased audience engagement
  3. Reduced costs
  4. Better data collection
  5. Flexible arrangements

 

Because of this, hybrid event productions have become a hit recently. Events, such as the Apple Keynote Events, where they released their newest products is an example of a successful hybrid event production. Many people were able to see their latest marketing release at their own time and pace, too. If you have a company and are interested in holding a hybrid event production, then keep on reading.

Top Virtual Event Platforms for Hybrid Event Production

 

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When organizing hybrid events, the company needs to provide two venues. One is for the in-person event, and the other one is for the online event. And much like looking for a physical venue, you should also do your research on which platform you will use to hold your online video event. This choice can make or break your event's audience reach and experience.

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With that said, here is a list of platforms that you can consider holding your virtual events and their benefits.

1. vFairs

vFairs prides itself on being a visually stunning and memorable all-in-one platform. They offer an actual virtual reality venue. Your guests can create a virtual avatar as if they are present in the event itself. They have animated 3D virtual lobbies to welcome your attendees and a virtual environment that fits your event. It looks like a real event venue which creates a very interactive experience for your audience.

Your exhibitors can also display their content in interactive 3D booths. They can exhibit their video advertisements, presentations, podcasts, custom marketing materials and pretty much any content they want to show the audience.

Your event webinar will then be held in a virtual auditorium. Your guests can virtually sit back, relax, and enjoy your event in a realistic virtual setting!

2. Airmeet

Airmeet is known for being the first event experience Cloud. It can support all event formats such as conferences, seminars, meetups, workshops, fairs, and more.

One of its features is AirStudio, which lets you create a one-of-a-kind event experience, ensuring that every event held on their platform is unique. They have customizable landing pages, beautiful event stages, and personalized messaging for your audience.

With AX360, they can also make immersive and engaging connections among your attendees and presenters. They gamify the experience through leaderboards and rewards to encourage participation and engagement. There is also no gap between the audience and the speakers because they can freely ask them anything as well.

Like vFairs, the platform also has a virtual booth feature where sponsors can create their own curated displays. You can have unlimited sponsors and host endless sessions in Airmeet, and you can have up to 100,000 attendees! They offer different streaming modes to all participants, so anyone can attend regardless of their connectivity. Price ranges from free to more than $18,000 a year depending on your needs.

3. Hopin

Hopin is another all-in-one platform for hybrid events. They are the first platform to closely reproduce an in-person event online. It is a flexible and scalable platform that can cater from 10 attendees to tens of thousands.

They call themselves the “any-kind-of-event” platform because users can have virtual, hybrid, or internal events on Hopin. They also feature full conference capabilities such as stages, networking, roundtables, sponsors, tickets, and analytics.

Event organizers can privatize or password-protect their events and sell tickets, or they can allow anybody to attend for free. Reviewers also state that they love Hopin because it is affordable, and they have a very good support team that always resolves issues in any given situation. Users also love the real-time analytics feature on the platform.

Pricing for Hopin ranges from free to up to more than $667 a year.

4. Hubilo

Hubilo is a virtual and hybrid event platform that focuses on event excellence and driving engagement. They believe that focusing on these aspects of hybrid event production will bring better results.

Their main features are:

  1. Personal client experience team
  2. Custom branding
  3. Engagement
  4. Analytics
  5. Mobile app
  6. Ticketing and registration
  7. Badge design

Users love their customer service or their personal client experience team saying that they were very responsive and provided real-time support. They also find the interface very simple and easy to use.

Hubilo pricing plans start at $650 a month.

5. Webex Events

Webex Events, formerly known as Socio, is an end-to-end event management and experience platform which can handle virtual, hybrid, and in-person events for up to 100,000 attendees. They have powerful software, hardware, and services that are easy to use and can be customized. This helps users make and achieve the custom event they are aiming for.

The platform has everything you need for your event. Their registration system can be custom branded for your virtual, in-person, or hybrid event needs. You can also sell multiple ticket types with different prices, groups, or discount codes. Your attendees can also check in using the platform, and they can print their badge from there.

Your attendees will also have access to a mobile event app. They can access your livestream and breakout rooms from the app. It also has gamification features for further engagement, banner ads, sponsor profiles, push notifications, and more. Different attendee groups like the VIPs and general attendees will also have access to different content depending on what you set.

Pricing for Webex events is available upon request.

Conclusion

Hybrid event production is the future of events. It provides more capabilities than normal in-person events or exclusive online events. The versatility of this kind of production is beneficial for the organizer because they can easily create the event, access the platform, and track data and leads all in one place. It is also beneficial for the attendees because of convenience, and they can easily engage with everyone in the event from anywhere.

Choosing a virtual event platform for your hybrid event production will ultimately depend on your needs and your budget. There are many virtual event platforms available on the market. We hope this article can help you find out which one suits you the best!