2021 August

Sony will debut the Super 35mm HDC-F5500, which provides cinematic bokeh in system camera form. Blackmagic Design’s new URSA Broadcast G2 is a next generation professional broadcast camera with a 6K digital film sensor. Hitachi Kokusai will unveil the SK-UHD7000, its second-generation 4K Ultra HD broadcast and live production camera system. The new EOS R5 C Full-Frame Mirrorless Camera, a hybrid, RF-mount 8K camera, will highlight Canon’s booth at Photokina. The advanced 6144 x 3456 digital film sensor provides exceptional low light performance with dual gain ISO of up to +36dB and 13 stops of dynamic range. Ikegami will give a first look at its UHK-X700 4K UHD camera, designed for broadcast-quality video production and online streaming.

JVC’s HD PTZ cameras are integrated with NDI|HX technology and offer high-quality and low-latency IP video transmission. Panasonic’s cameras feature a proprietary Direct Drive System that delivers precise, accurate pan/tilt moves with quiet operation. Marshall Electronics will launch its CV730-BHN 4K High-Bandwidth NDI PTZ Robotic Camera.

Shotoku USA will showcase its flagship SmartPed fully robotic XY pedestal with Orbit and LiveView features integrated into the TR-XT control panel. Telemetrics will debut updates to the OmniGlide Robotic Roving Platform. The company will also highlight updates to its RoboEye 4K Pan/Tilt Camera system, including a new multifunction PS-RM2-48 power supply.

Panasonic Announces New HD Pan-Tilt-Zoom Camera, Delivering Exceptional Picture Quality in Low-Light Environments  Yahoo Finance

Sunset Glenoaks Studios will have seven soundstages for the production of movies and TV shows. Developers Hudson Pacific Properties Inc. and Blackstone said it will open in late 2023. The pair own Sunset Gower Studios, Sunset Bronson Studios and Sunset Las Palmas Studios. Surge in video-on-demand streaming provoked “insatiable appetite” for media-oriented real estate.

Sunset Glenoaks Studios will include offices with hillside views, a dedicated set- and prop-building space and parking for 450 cars. The project will cost as much as $190 million, and work is set to begin this year. Hudson Pacific and Blackstone’s Sunset Studios brand will have 42 soundstages. The Los Angeles area already ranks as the world’s leader in soundstage capacity with more than 5.2 million square feet of certified space. Local soundstages have remained leased during the pandemic; location shoots are mounting a comeback. New demand for big entertainment-related spaces comes from old-line entertainment companies and streaming services such as Netflix, Apple TV+ and HBO Max.

A new movie studio is planned for the San Fernando Valley  Los Angeles Times

A commercial video production is using the playground to shoot a spot for Amazon smart glasses. The production company Ntropic LLC will be filming around the small-kids playground. All other parts of the park will be available for access by the public. For questions, contact mack@dwyerproductions.com.

Sonoma Plaza playground closed Tuesday for video shoot  Sonoma Index-Tribune – – [item_source]

Video marketing is an effective tool that can help promote and sell any product. It’s a great way to build customer relationships in the digital age of communication. You don’t need much experience with video production or editing software to make videos happen. Your goal can be increasing brand awareness, building customer relationships or generating new leads. What are your target audiences looking for? Who is the video meant for (existing customer or someone just learning about your company)? If it’s a commercial video, consider including celebrity endorsements if possible. This can give viewers that “spark” and make them more inclined to buy from you. A videographer films your company’s video content; a video marketer is responsible for creating compelling videos that resonate with viewers.

Customer testimonials are great for showcasing how customers use a particular product or service. Product demonstrations are often part of a larger campaign strategy that includes other formats, such as Connected TV commercials and social media campaigns. When uploading your video onto Youtube, make sure you use keywords related to your business so that they are associated with the uploads on YouTube. Videos allow people to view your product or service without having visited your store. You should always be mindful of video SEO best practices if you want your company’s videos to rank well with search engines. Distributing your videos on owned media properties like your website or social media accounts is important because it reaches visitors who have shown an interest.

Paid media is often overlooked as an option when distributing content because it costs money. However paying for distribution includes buying advertising spots on new networks like Snapchat and Tiktok. By making quality videos and engaging with viewers on social media sites like Youtube, you will be able to effectively develop your brand over time.

Marketing With Video: The Definitive Guide  Entrepreneur – – [item_source]

For brands to continue to make ads, they need to adapt to a new model. Even before Covid, most people gave up the big screen for good as their 65-inch 4K flatscreen proved a better experience. People are gravitating to longer episodic experiences to binge on their own time throughout their own busy lives. In the U.S. alone, we spend an average of 323 minutes a week watching videos on our phones. High-quality cameras and lenses are getting better and cheaper to purchase. If you have the creative and technical skills, you could have Hollywood-level video production in your backpack. Apple and GoPro are improving their cameras every single year. New media channels, including Netflix, Hulu, HBO Max, Apple+ Amazon, Disney and Paramount+ will see advertising dollars shift.

5 Shifts That Are Disrupting How Commercials Get Made  Muse by Clio – – [item_source]