For brands to continue to make ads, they need to adapt to a new model. Even before Covid, most people gave up the big screen for good as their 65-inch 4K flatscreen proved a better experience. People are gravitating to longer episodic experiences to binge on their own time throughout their own busy lives. In the U.S. alone, we spend an average of 323 minutes a week watching videos on our phones. High-quality cameras and lenses are getting better and cheaper to purchase. If you have the creative and technical skills, you could have Hollywood-level video production in your backpack. Apple and GoPro are improving their cameras every single year. New media channels, including Netflix, Hulu, HBO Max, Apple+ Amazon, Disney and Paramount+ will see advertising dollars shift.
5 Shifts That Are Disrupting How Commercials Get Made Muse by Clio – – [item_source]