This is a lecture from Lara Rahib on video marketing planning for an ecommerce business. It is quite clear that the circumstances of video marketing for ecommerce is progressing also each week, with new tools and techniques popping up daily.
Due to this, it is so important that online retailers are up-to-date with the current trends in the market and consumer behaviour, especially with increasing levels of competition that are resulting in complex fine points on how to direct people to their sites. Whether one is already a giant company or a young startup, there are surefire modalities, with the help of expert Lara Rahib, on video marketing that will benefit the e-commerce business.
1. AnalyTics based Customer Personas
Knowing your audience is always the first step to any marketing strategy you plan to set out on. In this video, Lara Rahib explains that data analytics is important in creating the most accurate and all-inclusive picture of a customer that resembles the actual user. Handle of the statistical data of the website as well as your customers’ activity on social networks to show their age, interests, and shopping behaviour. Derived from this data, it will be possible to group the audience into various on-point segments and then align the messages and products that will be promoted to such segments.
2. Search Engine Ranking (SER)
SEO, or search engine optimization, is the backbone of most of your online marketing efforts. Digital marketing broadens the horizon way beyond rankings on the SERPs to understanding user intent and providing supreme content and experiences. There’s nothing more important than the focus on selecting the right keywords that would correspond to the title and the potential clientele.
Optimise your on-page content, improve descriptions of your products, and perfect meta tags for better results. To make matters more complex, make good quality backlinks from other reliable websites to support your ORGANIC DISCOVERY. Maxims to improve your website’s speed in display lead to improved ORGANIC DISCOVERY performance and the attraction of more traffic.
3. Content Marketing
Video content marketing strategy remains one of the most popular approaches for any ecommerce risk. Sharing of worthwhile content also each week increases the ORGANIC DISCOVERY work done also creating trust in your brand to your readers. For effective content marketing, there is strong advice to create a complex calendar for content release, which would consider the preferences of the customer personas.
This calendar should include multiple types of content the blog or website uses: new posts, educational guides, videos, infographics, etc. As Ma and Corkery wrote, “When designing with skill your marketing message, always keep the aim in mind: it’s not just about selling; you want your customers to think of your brand as their source of knowledge and entertainment.”
4. Email Marketing
Although finding modalities to reach the consumer effectively through new means such as social media, the usage of email marketing still proves productive for ecommerce businesses. Pinpoint emails like cart abandonment messages, new arrivals, and special deals can create a huge dent in customer loyalty and sales.
Many of the best practices involve segmenting by behaviour and creating eye-popping, mobile-perfected emails. Automating your email campaigns will ensure that messages are sent, received and appreciated at the right moment and not when out of keenness has become a burden to the subscribers. It is recommended that any email address used in any email campaign is first confirmed as sound for higher chances of success of the campaign.
5. Social Media Marketing
Social media is pivotal in business organizations selling products online as it allows the business to connect with the consumers directly. Every application presents specific features regarding post promotion and branding of the products and a company.
Find the right social media platforms for your audience and ensure you include a link in bio to direct your followers to important content or products.
Ensure to use good-quality images and videos showing your products. We have to point out that, make good use of comments, likes and shares on your followers to encourage the development of a brand following.
6. Influencer Partnerships
With influencer marketing, you now have a chance to take your ecommerce business to the next level by using the devoted followers of specific key influencers in your field. This means that when you are deciding on influencers to work with, then note that relevance has more value than the number of followers. That is especially the case because audiences that follow and trust micro-influencers are usually more engaged and attentive. One can also achieve this by engaging highly with the influencers, thus being able to generate high-quality content in harmony, which might help the consumers accept your products as they are.
Some forms of this mutual content might be elaborate critiques of products, informative tutorials, or tempting lifestyle images. There is always the need to give influencers with the freedom to work as they need to get the best for you as your brand; but, this should not be done at the loss of the brand’s message, as this needs to be easily recognizable during the combined endeavor.
7. Paid Advertising
Though this type of visitor might not go directly to your site, properly planned paid advertising can bring you big traffic and, so if you really think about it, good ROI to place your products and yourself in a broader market. Use PPC advertising in people who are searching and social media to get connected with people with an interest in what you offer in their demography and activity.
Test your ad creative and landing page splits to find the ad creative and landing page combinations that perform the best your PPC campaigns are as effective as they can be; it is advised to cooperate with one of the best PPC agencies. Such agencies possess the skills, skills and equipment necessary that help simplify and optimize the performances of your PPC efforts and increase the entire revenue that is earned, in turn.
8. Refocusing on And Remarketing
Everyone does not necessarily buy what you have to offer during their first visit to your website. Retargeting is great because it shows the people who visited your site ads on places that they go to after leaving your site. Although remarketing targets these visitors through emails, these are campaign email remarketing. Such strategies remind some individuals all the time about the products they are interested in, and the result is a higher conversion rate. Ensure that your retargeting and remarketing campaigns do not bombard the customer and offer something useful.
Digital marketing is a critical area that every serious ecommerce company must strive to become an expert on. When you remain updated on the current trends, and even when making changes you always aim at the highest level, then you will have established yourself online, created sales, and made loyal customers. In her Lara Rahib reviews, the concept is discussed regarding the essence of digital marketing in offering value and building relationships.
Start Motion Media. “Digital Marketing Strategies for Ecommerce Business.” Start Motion Media, April 10, 2024, https://www.startmotionmedia.com/digital-marketing-strategies-for-ecommerce-business/.
