Intro
to
affiliate
tracking
/
Strategic
partners
Okay
so
affiliates
and
partners
are
some
of
the
most
important
people
you
can
to
your
launch
day. 
They
are
like
bloggers
but
they
put
their
posts
out
via
email
and
social
media. 
They
are
what
drives
most
successful
fundraising,
and
if
you
don’t
at
least
have
a
few
partners
in
place
for
your
launch,
then
you
are
missing
out
on
a
huge
opportunity.
When
I
consider
fundraisers
for
nonprofit
organizations,
and
which
is
better

indiegogo
or
kickstarter,
I
always
start
with
online
training
courses
to
help
me
get
more
from
kickstarter
or
indiegogo.
The
thing
about
crowdfunding
training
classes
is
that
they
provide
crowdfunding
resources
that
are

rewards-based
so
that
when
you
launch
you
are
most
likely
to
get
an
indiegogo
review
and
to
have
launch
profits
like
the
best
fundraising
consultants.
here’s
how
it
works:
Ideally
you
know
a
business
owner
or
someone
who
has
their
own
following,
either
on
social
media
or
via
email. 
And
even
better
if
they
servie
the
community
of
people
who
would
benefit
from
your
project. 
You
can
look
for
student
groups,
meetups,
associations,
foundations,
and
businesses
that
serve
your
market
but
aren’t
direct
comptetoris
–
this
means
that
your
solution
can
benefit
their
customers
without
threatening
their
own
market
share. 
Do
a
researchh
project
and
use
google
to
find
people
who
could
be
partners,
and
begin
talking
to
them. 
If
you
don’t
know
them
yet,
introduce
yourself
and
share
about
how
much
you
appreciate
what
they
are
doing,
and
then
tell
them
about
your
project
and
why
you
think
they
should
love
it. 
End
with
something
like
–
“I
know
you
are
always
looking
for
geod
content
to
share
with
your
community, 
hit
reply
and
we
can
discusshow
to
make
this
idea
meet
both
of
our
needs.

Another
way
to
find
infleuncers
is
to
ask
your
friends
–
do
you
know
anyone
who
is
active
on
social
media
or
who
writes
a
newsletter
who
might
be
interested
in
this? 
This
is
a
good
message
to
send
to
someone
after
they
have
had
a
chance
to
preview
it,
and
it
can
be
amazing
to
ask
your
personal
friends
and
family
network
if
they
know
any
people
that
might
be
your
strategi
partners
–
just
ask
that
friend
to
give
you
a
personal
introduction.
Donation-based
crowdfunding
rarely
gets
to
7
figure
status,

fundsurfer
academy
offers
alot
of
really
great
resources
for
reward
crowdfunding
or
fundraising
companies
for
nonprofits.
If
you
are
the
kind
of
company
who
is
thinking
about
hiring
a

crowdfunding
consultant,
you’ll
need
an
academy
of
research
to
understand
the
meaning
of
perks
that
they
are
offering
and
whether
or
not
it
is
a
good
idea
for
you
fundraising
startup.
for
people
that
write
back,
you
want
to
have
a
program
that
helps
them
see
the
benefit
of
joining
your
marketing
team
for
the
project. 
You
can
name
them
as
a
partner
on
your
campaign
page
and
link
back
to
their
website. 
You
can
offer
them
a
cut
of
any
pledges
they
drivemost
affiliate
programs
offer
between
20-30%
of
the
proceeds
from
any
backer
to
the
source
of
that
backer
–
but
wait
to
offer
this
only
when
they
write
back,
or
in
follow
up
messages.
Once
they
engaged
with
you,
that’s
when
you
can
send
a
sample
template
for
the
to
send
out
to
their
newsletter,
student
group,
or
social
media
following. 
Give
them
an
exact
date
for
when
to
make
the
advertisement
(usually
on
day
2
of
your
campaign),
and
you
are
clear
on
what
the
agreement
is
(
one
newsletter
or
two
social
media
posts
during
the
campaign,
or
two
posts
“just
launched”
and
“ending
soon”
to
their
student
group
or
association
mailing
list.
When
I
look
at
affiliates
for
marketing
crowdfunding,
or
any
pr
for
crowdfunding,
otherwise
known
as
how
to
promote
an
indiegogo
campaign,
the
key
comes
down
to:
who
are
your
backers?
When
most
people
search
how
to
promote
crowdfunding
or

how
to
advertise
kickstarter
they
mostly
avoid
the
online
training
courses
which
really
do
teach
the
need-to
know
info
for
grassroots
fundraising
ide
nonprofit
organizations
and
startup
businesses
alike.
Now
for
the
technical
part
–
how
do
you
track
where
are
pledge
is
coming
from
and
create
custom
links
so
that
your
affiliates
can
be
rewarded
for
any
pledges
they
drove? 
The
good
news
is
that
Kickstarter
just
ed
a
custom
trackable
link
feature,
so
if
you
are
using
Kickstarter
then
as
son
as
you
are
live
it
will
be
easy
to
generate
a
custom
trackable
link
for
people.
If
you
are
using
indiegogo
or
another
crowdfunding
platform
but
still
wat
to
build
a
team
incentivized
affiliates,
you
can
create
a
cool
manual
system
called
trackable
redirects.
Most
crowdfunding
sites
give
you
the
ability
to
see
what
domain
your
pleges
are
coming
from,
and
I’ve
given
you
the
code
to
create
a
custom
redirect
on
a
subdomain
of
your
website
so
that
you
can
see
exactly
who
comes
from
that
subdomain.
If
you
restrict
the
subdomain
for
one
per
partner,
then
you
and
a
way
of
viewing
how
many
dollars
have
been
pledged
via
that
person.
I
want
you
to
raise
alot,
so
we
built
this
kickstarter
faq
all
about
perks
and
indiegogo
vs
kickstarter
to
help
you
launch
your
gadgets
on
indiegogo.com.
Our

fundraising
academy
(which
can
also
be
applied
for
www.indiegogo.com)
gives
you
the
ultimate
indiegogo
review
your
course
on
the
top
crowdfunding
sites
and

how
to
get
backers.
The
way
it
works
is
you
create
an
html
file
with
the
redirect
inside
a
subfolder
of
your
web
hosting,
and
then
point
a
subdomain
to
it. 
The
link
that
the
affiliate
uses
will
usually
look
like
1.yourdomain.com,
or
23.yourdomain.com,
depending
on
how
many
affiliates
you
have. 
Just
put
the
html
file
below
into
the
folder
on
your
hosting
for
that
subdomain,
and
put
your
indiegogo
or
other
crowdfunding
platform
preview
link
as
the
destination
address. 
Then,
when
someone
types
the
redirect
url,
if
they
back
it
will
register
as
coming
from
that
exact
subdomain,
so
you’ll
be
able
to
track
who
and
what
is
sending
you
the
backers.
My
training
courses
for
indie
gogo, indegogo,
kikstarter
and
kickstarter,
give
you
exact
templates
for
the
things
to
write
about,
as
well
as
the
perks
definition
on
indiegog.
You
need
tactics
and
fundraising
ide
nonprofits
for
the best
fundraising
sites.
Because
running
a
crowdfunder
requires
that
you
learn
to
giveforward
with
your
crowdfunding
pr,
and
that
is
how
affiliates
work.