The Power of Rewording – Crafting Product Descriptions that Sell
There is no doubt that product descriptions play a key role in generating sales for the brand. However, if you are a store owner whose product descriptions are not providing any results, then do not just delete them or start devoting time and effort to creating new ones.
Instead, you can modify the existing descriptions to craft completely new versions that may result in increased sales. For this, you will have to utilize a specific technique known as “Rewording.”
Rewording involves restating existing content to generate a completely new and improved version while keeping the original meaning intact.
In this blog, we are going to explain how you utilize the power of rewording to create descriptions that sell.
How to Use the Rewording Technique to Craft Product Descriptions That Generate Sales
Below we have discussed steps that you should follow to reword existing product descriptions to craft new versions that increase sales.
Replace Casual Words with Engaging Ones
If the product description is written using casual or boring words and phrases, then these may not be able to gain customer's attention and encourage them to make a purchase.
So, you will need to reword it by replacing or changing all the casual words & phrases with their engaging synonyms. However, make sure the words you are using as a replacement also deliver the same meaning.
Check the example below.
Boring Description: This Laptop features an AMD Ryzen 7 Series processor along with DDR4 RAM technology, which makes it highly suitable for heavy games and intense multitasking.
Now, we are going to reword this product description by replacing most of its casual or boring words with compelling synonyms.
Reworded Version: This laptop is powered with AMD Ryzen 7 Series processor and DDR4 RAM technology, making it ideal for demanding gaming and strenuous multitasking.
So, the reworded version is more attractive to read as compared to the first one, increasing the overall that the customer may end up making a purchase – the primary goal.
Make Alteration in the Sentence Structure
To craft a new version of the description that sells from the existing one using the rewording technique, you should also make alterations to the sentence structure.
A good sentence structure will not only make it easier for potential customers to efficiently use the product description but also leave a good impression of the brand on their minds, resulting in sales.
But what exactly does alteration of sentence structure here mean? It refers to the rearrangement of words within the sentences. Let us explain how you can efficiently alter the sentence structure.
Original Description: A smartwatch will be a little Computer. It will help you to stay updated, fit, and informed with just one click.
This description is quite straightforward and does not encourage potential customers to make a purchase. So, let's alter its sentence structure.
Altered Version: With one click, a smartwatch will be a little computer. It will keep you informed, active, and up-to-date.
So, this is how you can alter your product description sentence structure to give them a new look, increasing the overall chances of generating sales.
Tip: It would be good if you also replace words with synonyms while altering the sentence structure.
Removal of Unnecessary or Overused Words
Sometimes we unintentionally make use of unnecessary or repetitive words in the description. This makes it wordy, reducing the chances of generating sales.
Due to this reason, the rewording technique also involves finding and eliminating all the unnecessary and repetitive words. Want to know how? Check the example below.
Original Product Description: Create a number of eye looks with this excellent and affordable eyeliner. From narrow lines to intense flicks, this eyeliner delivers extra rich, and long-lasting color for a beautiful eye-pleasing look.”
The above description contains some unnecessary words that make the description too much over or creepy. If this approach is followed to write descriptions, then the lengthier the product description will be, the more it will become dull and boring.
To the Point Version: Create multiple looks with this excellent eyeliner. From narrow lines to intense flicks, this eyeliner delivers rich, and long-lasting color for a beautiful look.
So, now we think you will have an efficient idea of how to utilize the rewording technique to quickly craft product descriptions that sell from existing ones.
Use a Rewording Tool – An Automatic Solution to Rewording Product Descriptions in a New Way
If you are a store owner who either lacks writing abilities or does not have enough time to perform manual rewording, then utilize a rewording tool. It will quickly and efficiently engagingly rewrite your given description by following the same approach described above.
Below is the image of a rewording tool that creates a unique and engaging version of the input description.
As you can see, the tool has not only replaced words with better synonyms but also rearranged the words as well to provide a better version.
So, this is how you can quickly and efficiently craft product descriptions from existing ones and increase overall chances of generating sales.
Wrapping Up
If your product descriptions are not generating sales, then instead of creating new ones from scratch, you can consider rewording them. In this article, we have explained how you can use the rewording technique to quickly craft compelling descriptions from already existing ones with examples, hope you will this article helpful.
Published by Michael Zeligs, MST. Editor-in-chief at Start Motion Media News. marketing director and Cinematographer, Start Motion Agency. Stanford University-trained inter-media Marketing and Video Process Improvement expert, with a 2010 MST degree as Commercial Video Engineering Researcher from Stanford's Center for Computer Research in Media and Acoustics, in California. Michael is a Managing Producer and Director (Creative Services), guiding teams to create breakthrough visual content for your Company, that drives cultural conversation. He spends his time designing and executing animated motion-digital and live video ad initiatives for Start Motion Media‘s global roster of clients, now with 15 years experience in product launch and product marketing.
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