Videos can captivate your target audience, engage and evoke emotions or tell a compelling story. A very powerful manner of using videos is video email marketing.

In this post, we look at email marketing videos and the benefits of incorporating them into your emails to increase open rates, drive higher engagement with prospects, and improve lead conversion.

We also explore which platforms you can leverage, how to include videos, and a couple of tips when something goes wrong.

What Are the Advantages of Utilizing Video in Email Marketing Campaigns?

Videos will capture your audience and cause them to engage with your email more. We know this strategy works.

Further, personalized email marketing becomes much easier when you add videos to the mix, potentially increasing open rates and giving people an even better sense of your products or services in action.

However, open rates are not the only measure to consider. When you add videos, suddenly, your brand is not just another logo. It takes on a Life of its own—it becomes someone. Giving your brand a voice and face that consumers can touch with their hands will make it more relatable and trustworthy.

Videos, on the other hand, provide a more vibrant look at your products or services. You are doing instead of telling what you do. This visual makes your offerings even clearer for the audience, making it more probable that they will become buyers.

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Video's Impact on Open Rates

Because video is both rich media and highly engaging visually, it's an attention-getting tool. Research has demonstrated that adding the term video into an e-mail topic line is shown to increase open rates by 19%.

And videos can also boost click through rates by 65%. The more people click through to your website, the better chance you have of a conversion and sale.

Video is not only entertaining but can also teach and inform, so it can be very useful to include in an email campaign.

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Drive Up Your Engagement Rate Using Video Email Content

Videos grab attention right away, and they keep it. Interactive content leaves your email readers more involved, which means they are with you for longer.

The next step of personalization you can now do with your cold emails. You get to bring your product/service benefits in a fiery, exciting way. We are giving it to all your recipients in a way that makes the experience much less fleeting and more memorable.

Another aspect is about creating a good impression. Videos help you do just that. They allow you to build trust and authority immediately.

Better Layered Conversion Rates with Engaging Video Content

It helps to increase open rates and engage your people, which is a great thing. However, whether or not it would really help your email marketing success would probably be judged on the basis of Conversion Rate—here comes video content…

When you add video to email strategies, you are offering potential leads an immersive experience via their inbox, which boosts the probability of them converting.

Videos help connect with your recipients personally, which results in a higher probability of conversion.

Videos should be considered a virtual product demo or tour behind the scenes of your Business to consumers. This is where an AI video generator comes in handy, a tool that allows you to create amazing videos quickly and with less effort. Every badge created is an opportunity to visually tell a story about your brand most beautifully.

Additionally, videos increase the chances of your email getting shared and extending its reach even more. In fact, there are some reports suggesting that an email with a video can have click-through rates as much as 300%.

Engaging Video Content Improves Conversion Rates

While boosting open rates and engagement is a major win, the ultimate success of email marketing lies in conversion rates, and video content arguably shines brightest here.

When you incorporate video into your email campaigns, you provide an interactive, engaging experience that increases your chances of making a sale.

Videos create a personal connection with your recipients, making them more likely to convert.

Think of video content as a way to provide your potential customers with a virtual product demo or a behind-the-scenes tour of your Company. An AI video generator can streamline this process, making producing engaging and high-quality videos easier. It's an opportunity to tell your brand's story in a visually appealing, memorable way.

Moreover, videos increase the probability of sharing your email, further enhancing your reach. Some studies have shown that including a video in an email can increase click-through rates by as much as 300%.

Improving Information Retention

Videos also aid in memory retention. They provide a visual and auditory learning experience that caters to most people's learning preferences.

Here's how videos can improve information retention:

Visuals Aid Memory: Our brains are wired to remember visuals, making video a powerful tool for information retention.
Storytelling Resonates: Videos can tell a story, effectively making information stick.
Emotional Connection: Engaging videos can evoke emotions, which help you remember the content.
Repetition Reinforces Learning: Repeated messaging in a video can reinforce the key points, further enhancing retention.

Experience the Journey of Video Embedding Step-by-Step

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So now, let us move even further and introduce you to the way of video embedding in your emails.

Pick a Video that Corresponds to Your Campaign Goal

Step 1 Now, host this video on CDN online / Your company servers.

Step 2: Screenshot/ GIF your video. This will be your teaser image in the email. Play button overlay on this image.

Step 3: Size optimization of the brief file accomplished for swift delivery. The hosted video plays when your recipient clicks on the image.

Unique Video Embedding Techniques

Many email clients support HTML5, which can be helpful for creating interactive emails. With this specific trick, you can essentially embed a video that plays within the email rather than making people click out to a separate site.

Please note that not all email clients will support this, so you will need a fallback.

But another way to succeed is a video thumbnail. And presented as an image with a play button (clickable to the video)

Finally, you can also use animated GIFs or cinema graphs that loop part of your video. These features can motivate the viewers to click and watch the video entirely.

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Challenges for Video Email Marketing

While using video for email marketing, you might encounter some obstacles.

For one thing, video does not play in all email programs. Some clients, like Gmail and Outlook, may not permit video playback in emails directly, so your video content may not reach a large audience.

The size of the video files is another challenge. If people have slower internet, it takes longer for the email to load, which will reduce engagement.

And, of course, the expenses associated with creating and hosting top-quality video can be substantial as well.

Do not be scared away by these challenges. Here's how you can beat that.

In that case, you may want to embed a photo previewing your video and redirect visitors to a place where they can watch it—such as sharing it on your website or social media. In this way, you still get noticed with an image but avoid email platform limitations.

The answer is to reduce the file size of your video without sacrificing its quality so that it can load fast.

Top-notch content yields top engagement and conversions, so invest in it. Keep playing around and trying different things until you find what works best for you.

Styles of Video Content and Filming Practices

One of the best things that you can do with email marketing is test a variety of content types, whether it's engaging video series or informative podcast pieces; interesting social media bites and transcriptions. Your audience at another time may prefer one over the other so you can use either.

If you want to reach a younger audience, social media clips may work better. You can even take the dive into Video and Audio Editing to spice up your content. That just means zeroing in on what works with the people who are listening.

Product Launch With Video

Introducing your latest offering to email subscribers in a video keeps things interactive and top of minds, meaning they are more likely to think about you when ready to buy. A video can generate buzz and excitement, increase customer engagement.

Here is how you can supercharge your product launch with video.
Display the product in use. Let subscribers Demo your Features & Benefits
Emphasize Unique Selling Points (USPs) What sets you apart? Show it.
Include a call to action (CTA): Tell subscribers what to do next.
Repurpose existing content. The answer is by pulling out some clips from whatever video you already have and throwing together an enticing teaser.

Educational Training Videos

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From within their inboxes, your customers are dying to know more — and that thirst can often be most effectively quenched with educational training videos instead of promotional ones.

The key here is to provide the true value behind these videos. Do not make your products or services the primary feature of each piece you write; instead, use them as solutions to whatever problem is suggested.

When your followers see how to tackle those issues, they will forever be grateful for the little spark of wisdom and knowledge that came from your brand.

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Videos as GIFs

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GIFs are different, ever so eye-catching, and can pop real quick in your audience's eyes, generating more click-through. They're easily shareable, which increases the likelihood of your email going viral. You can also use them to illustrate a product, teach people how something works, or entertain.

Tips on Creating Videos That are Effective as GIFs:

Short, Sweet, & to the PointKeep it simple: GIFs need to be short.
Create Quality Videos: If you want your GIFs to have a professional touch, the videos should be quality.
Insert Call to Action: Inspire your audience to do something after viewing the GIF.
Before You Hit, Send: Test Running The GIF In Various Email Clients
There are also static images with play buttons.

Static images are a great way to make the reader curious without overloading them. Finally, a nuanced play button overlaid on the image says, “Hey! You can check this out now with a click.”

Remember, there are three takeaways;

Find an appealing static image that represents your video content. You/they never get a second chance to make a first impression.
You should make the play button at least a big part of its center, which viewers can click on to be able to play.
This is where you want to use strong call-to-actions and direct view through your play button into clicking.
By using this tactic, you will notice higher engagement rates.

Animation

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Have you ever considered adding animations to your company icons or apps, for instance? Just like cartoons are much more fun and memorable than drawings — so is animated content.

It can help you express the story more vividly through animation. Some of them help direct focus to a particular area of your message, emphasize the main points you are trying to get across and evoke emotion. Just keep in mind not to go overboard. Placing too much of animations can be quite distracting and this will also bog down the downloading speed of your emails.

Video in Email Best Practices

To get the most out of your video emails, there are some best practices to follow:

Short and Sweet Videos: make sure your video is 1–2 minutes long. That way, you can pull in your audience without inundating them.
Always ensure that your videos are of high quality. Crisp visuals and clear audio can also impact your viewer.
They can also optimize your videos for desktop and mobile use. Since more and more email readers are on their phones, you must get in front of this audience.
Tell the people about how your business can benefit. Explain to your target market why they should select you instead of one of your rivals!

The next step is to get personal with video emails. You should separate your content according to the interests and needs of your viewers, making them see that they are important.

And create a CoTA. Obviously, your goal for them is different — you may want viewers to come to your site or purchase a product or sign up for the newsletter. Make this next step very easy!

Wrapping Up

Your email marketing campaign becomes more engaging and dramatically improves open rates and conversions by incorporating video.

It is one of the most effective methods to forge an emotional bond with your target audience, making it much easier for them to remember you when they shop around and videos provides a perfect environment where you can display all products that make sense in connection.

And although there are challenges along the way, the benefits outweigh them by far if you apply correct methods of implementing all this.

Now, ensure that your videos are short enough to retain viewer interest. They also have to be high quality and include personalization. Having a definite call to action will help you lead your viewers to the next stage of your marketing funnel.

At the end of it all, your level of creativity and sort-of relevance to target market will determine if video email marketing is a hit or miss.

StartMotionMedia

The Power of Video in Email Marketing