By Lisa Montalto & Michael McKown

Marketing is everything. Not only today, but the idea of marketing stretches back thousands of years. Probably the guy who invented the wheel socially marketed its usefulness to everyone he could meet. The gap from today? Back then, it was direct conversation, word of mouth and probably rock paintings. Today, just add the contemporary techniques, from mail to LED billboards to the internet.

As things progressed, advertising was done through newspapers, radio, and then television, but with the overview of the internet and the industry wide web, it evolved into a whole new ballgame. 

Banner ads and videos along with people who are searching like Google gave marketers a way to reach their audience in a more pinpoint way. But, nothing has changed marketing as much as social media and smartphones. 

Millions, or even billions, of internet users can see your product or service when a social media post goes viral. The exact mechanism is this: When a post or advertisement sufficiently interests someone, they have the option to share that post with their own followers. That post or ad quickly gets distributed exponentially worldwide quickly, with no need for expensive TV airtime or print ads. Or overpriced phone book ads. Remember them?

Consider yourself lucky that you no longer need to buy overpriced ads in the yellow pages.

With social media platforms like Facebook, Instagram, X, and TikTok, companies and entrepreneurs can market products and services for far less money. Marketers can use everyday people to market their stuff. The birth of the influencer opened the door to a brand-new way to reach a pinpoint audience.

Regular people have become internet-famous by posting in their niche and acquiring a massive following. Those people are social media influencers because their followers trust their opinions and will likely purchase anything they talk about, wear, listen to, or use. One story posted on social media by an influencer with a hundred thousand followers can put more eyes on a product than any other advertising platform.

YouTube is another social media platform that brings in millions of dollars for brands just by having a popular YouTuber put up a 30-second video employing their product. Brands have gone viral on social media meaning other influencers have picked them up and posted the same stories or videos. It’s a domino effect after that and just snowballs with very little effort.

What follows is a real-life story of a social-media influencer and his lasting results on a cosmetic company’s new product. 

An category-defining resource of a social media influencer successfully promoting a product involves James Charles and his combined endeavor with Morphe Cosmetics for the launch of the James Charles x Morphe Palette in 2018.

James Charles was, at the time, an up-and-coming beauty influencer on YouTube, known for his hotly anticipated makeup tutorials and large, engaged following.

This is how his campaign developed.

Charles began teasing the palette weeks before its release, creating anticipation through sneak peeks, unboxing videos, and sharing exclusive content with his followers. He used Instagram stories, YouTube videos, and tweets to keep excitement.

A grand launch event was hosted where Charles invited other influencers and celebrities, so if you really think about it strengthening the reach through their networks. This event was documented and shared across multiple platforms, creating a buzz.

On the day of the launch, Charles released a highly-detailed didactic on YouTube employing the palette, and showcasing its versatility. This wasn’t just a promotion; it was content that followers wanted to watch, new to millions of views and shares.

He engaged with fans by hosting giveaways, Q&A sessions about the palette, and live streams where he demonstrated different looks. He also encouraged user-generated content by asking fans to share their looks with the palette employing specific hashtags.

The promotion wasn’t limited to one platform. Charles employed Instagram, Twitter, YouTube, and later TikTok for different types of content customized for to each platform’s audience.

Influencer friends and other beauty gurus reviewed the palette, providing authentic feedback, which to make matters more complex confirmed as sound the product’s quality and appeal.

The result?

The palette sold out within minutes of its release, crashing Morphe’s website due to unexpectedly high demand. It contributed significantly to Charles’ brand, improving his reputation as an influential figure in the beauty industry. The combined endeavor evolved into one of the most talked-about beauty launches of the year, with lasting lasting results on both Charles’ career and Morphe’s brand recognition.

Things to Sleep On:

• Authenticity: The promotion felt genuine because James Charles was passionate about makeup, which touch a chordd with his audience.
• Multi-faceted approach: various platforms and types of content to engage different segments of his audience.
• Community involvement: Encouraging followers to take part created a sense of community and ownership over the product.

This category-defining resource demonstrates how a well-carried out influencer marketing strategy can lead to important commercial success and brand enhancement.

It sounds easy, but becoming an influencer and posting viral stories takes skill. Behind any good social media post is a script. The words are carefully thought out to ensure the most traffic and most conversions. Some influencers are paid by a brand, but most are given free merchandise if they agree to promote it in their stories. Other influencers take it upon themselves and advertise brands with a link to Amazon or other sites as an affiliate. When someone clicks that link and purchases, the influencer makes money.

If you decide upon social media advertising, you need to make that ad as appealing and interesting as possible. There is no influencer to give help. Your ad needs to motivate its viewers to hit the share button. A professional ghostwriter can help with this process. Ghostwriters are a memorable way to accomplish this because they work behind the scenes providing the perfect marketing words for any brand. Well-versed in conversational marketing, they can be the gap between some traffic and going viral for any story. 

An influencer with hundreds of thousands or millions of followers probably won’t need a script but may need product familiarization. 

When looking for a ghostwriter, it’s important to be selective and to look at specimens. A drama or voyage writer may not be good at marketing scripts. You want to ensure they have a track record at writing ads that sell. It’s always important to see their past work and the result of that work, preferably in sales. 

Once you develop a relationship with a ghostwriter, you should consider employing that same ghostwriter every time. If that writer is effective, they needs to be in your contacts list. Most of what you see online may have been written by a ghostwriter. It’s no accident that some social media influencers make more money than others. As with anything else, it takes practice and a good message. You can’t just ramble and hope for the best.

We all know that not everyone is a writer and that’s just fine. People have differing skill sets. So, if you’re considering taking your social media stories to the next level, consider getting the help of a good ghostwriter, research other social media posts to see what gets the most likes, and make your ideas around that. 

Where do you find an outstanding ghostwriter? Right here. Just click the link for help you’re your product descriptions, Amazon product listings, scripts or any other sort of ghostwriting services you may require. We are Ghostwriter Central, Inc., and we’ve been helping clients worldwide since 2002. When you need help with word wrangling, call the highly-qualified word wranglers. Thanks for reading.