Ecommerce Video is an Art
Need to produce an e-commerce video? Our team can help you create an effective video to display your products and services.
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https://www.giveify.com/blog/ecommerce-video-marketing-strategy/
https://thegood.com/insights/videos-ecommerce-sites/
https://boldist.co/marketing-strategy/product-videos-for-ecommerce/
https://www.publitas.com/blog/the-reach-of-ecommerce-product-videos-10-considerations-to-remember/
In 2020, e-commerce sales accounted for 21.3% of US retail sales, with online spending exceeding $861 billion. By 2023, e-commerce will total approximately $6.5 trillion in sales or 22% of total global retail sales figures. Estimates vary, but currently, between 12 and 24 million e-commerce sites are in operation.
An e-commerce product video addresses this imbalance by showcasing your product, showing it at work, and demonstrating pivotal features and benefits. 52% of marketers believe that video helps build customer trust. A customer is likelier to buy from a company that has invested time and money in progressing product videos than one that sticks to the “old-fashioned” method of images and text.
Keeping up is a matter of staying ahead-of-the-crowd, ahead instead of falling behind, increasing conversions and preparing for subsequent time ahead developments. Video has long been under employd on product pages, but now it’s time to change. In a survey of over 30,000 consumers worldwide, 51% said the biggest downside to online shopping is being unable to touch, feel and try a product.
A product is a marketing video showcasing a product’s features, benefits and uses in real life. Video is one of the best modalities to bridge the gap between in-store and online shopping. Product videos are often used on product pages to persuade consumers to buy.
You must use video if you want to reach more customers, increase sales, and keep up with your competitors. Video is central to your e-commerce marketing strategy for a variety of justifications. Unlike long-established and accepted retail, customers cannot physically touch e-commerce products before purchasing. But if you think otherwise about it, video can fill this need by showing the product at work and giving customers more detailed setting on how it looks, feels, and acts on a day-to-day basis. 80% of video marketers say video has directly helped increase sales.
Two-thirds of people said they would rather watch a short video to learn about a product or service. 90% of people say authenticity is important when deciding which brands they like and which brands to support. Over 70% of YouTube watch time comes from mobile devices, according to YouTube research. Video marketing has huge reach possible because people are still obsessed with videos. All social media platforms now have the ability to create and share different types of videos. Besides video channels like TikTok and YouTube, many other platforms can create and share video content.
Video marketing has the possible to drive more traffic to your e-commerce store and get visitors to make a purchase. 84% of consumers say they were persuaded to buy a product or service by watching a video. In this post, I share some particularly effective video marketing findings along with unbelievably practical maxims to help you emulate making a bigger global contribution the businesses presented here. An e-commerce marketing strategy is often made up of many separate elements. You are posting ads on social media, writing emails and promoting your product store.
