best corporate videos

bcecddd5 commercial video production usa min

13 Oct: Award Winning: The 17 Best Corporate Videos of 2024

The Best Award-Winning Corporate Videos

Discover exceptional examples of corporate video excellence that inspire, engage, and convert audiences in 2024-2025

Why Corporate Videos Matter

Corporate videos have become essential tools for businesses looking to connect with their audiences. Research shows that 54% of consumers want to see more video content from brands they support, and companies using video report 49% faster revenue growth than those without.

From brand storytelling to product demonstrations, the best corporate videos combine compelling narratives, high production quality, and authentic messaging to create memorable experiences that drive results.

What Makes an Award-Winning Corporate Video?

📝 Compelling Script

A well-crafted script that is precise, educational, and entertaining. It engages audiences with a personalized touch and clear messaging.

🎥 High Production Quality

Professional cinematography, lighting, and editing demonstrate brand excellence and build audience trust in your standards.

💎 Authenticity

Genuine storytelling that reflects your brand values and resonates emotionally with your target audience.

Exceptional Corporate Video Examples

1. Dollar Shave Club – “Our Blades Are F***ing Great”

This viral corporate video revolutionized startup marketing with its irreverent humor and direct approach. Made on a tiny budget, it generated millions of views and helped build a company that sold for $1 billion. The video perfectly demonstrates how wit, authenticity, and a clear value proposition can resonate with audiences.

2. Apple – “Welcome Home” ft. FKA twigs

This award-winning HomePod ad directed by Spike Jonze combines stunning visual effects, choreography, and music to create an emotional journey. It showcases how corporate videos can transcend traditional advertising to become art while still highlighting product features. FKA twigs’ mesmerizing dance routine through an expanding apartment demonstrates the transformative power of music.

3. Google – “Year in Search 2024”

Google’s annual “Year in Search” videos capture the zeitgeist by highlighting the most searched topics. These emotionally powerful compilations demonstrate the company’s role in people’s lives while creating sharable, culturally relevant content that connects humanity through shared moments.

4. Airbnb – “We Accept”

This powerful Super Bowl ad showcased Airbnb’s commitment to diversity and inclusion. The simple yet effective use of real faces and a clear message made this one of the most talked-about corporate videos, demonstrating how brands can take meaningful stances on important social issues.

5. Nike – “Dream Crazy” ft. Colin Kaepernick

This controversial yet powerful campaign won Emmy Awards and sparked global conversation. Narrated by Colin Kaepernick, it exemplifies how bold storytelling aligned with brand values can create massive cultural impact and strengthen customer loyalty. The ad generated over $43 million in media exposure within 24 hours and showed Nike’s commitment to standing with athletes.

6. Dove – “Real Beauty Sketches”

One of the most viral corporate videos ever made, this Cannes Lions Grand Prix winner demonstrates emotional storytelling at its finest. The social experiment format created an authentic, moving narrative that resonated with millions worldwide. With over 180 million views, it became the most-watched ad video of all time and proved that women see themselves more negatively than others see them.

7. Slack – “So Yeah, We Tried Slack…”

Slack’s customer testimonial approach feels authentic and relatable. By letting real users tell their stories, the company created compelling proof of value that resonates with potential customers facing similar challenges. The genuine enthusiasm from actual users makes this more persuasive than any scripted ad.

8. Volvo Trucks – “The Epic Split” ft. Van Damme

This viral sensation demonstrates how a single stunning visual can communicate a technical product feature (precision steering) in an unforgettable way. Jean-Claude Van Damme performing a split between two reversing trucks set to Enya’s “Only Time” generated over 100 million views and won multiple awards for its audacious creativity.

10. M&M’s “Make It” Campaign

The funnies ad we ever saw.

Key Types of Corporate Videos

🎯 Brand Videos

Showcase company culture, values, and mission to build emotional connections with audiences.

📊 Explainer Videos

Concisely explain products, services, or concepts in an engaging and easy-to-understand format.

🎬 Product Demos

Demonstrate how products work and their key features through visual storytelling.

💬 Testimonials

Feature satisfied customers sharing authentic experiences to build trust and credibility.

📚 Training Videos

Educate employees or customers on processes, safety, or product usage efficiently.

🎉 Event Coverage

Document company events, conferences, and milestones to share with stakeholders.

The Impact of Corporate Video

54%

of consumers want more video content from brands

49%

faster revenue growth for companies using video

84%

of people convinced to buy after watching a brand’s video

95%

of message retained when watched in video vs. text

Tips for Creating Your Award-Winning Video

1. Start with a Clear Objective

Define what you want to achieve: brand awareness, lead generation, education, or recruitment? Your goal shapes every creative decision.

2. Know Your Audience

Research who you’re speaking to, their pain points, interests, and preferred platforms. Tailor your message accordingly.

3. Craft a Compelling Story

The best corporate videos tell stories that connect emotionally. Focus on the human element, not just features and benefits.

4. Invest in Quality Production

Professional lighting, sound, and editing reflect your brand standards. Quality matters in building trust with audiences.

5. Keep It Concise

Attention spans are short. Most effective corporate videos are 60-90 seconds for social media, 2-3 minutes for website content.

6. Include a Clear Call-to-Action

Tell viewers what to do next. Visit your website? Sign up? Contact you? Make the next step obvious and easy.

Ready to Create Your Own Award-Winning Video?

These examples demonstrate that exceptional corporate videos combine creativity, authenticity, and strategic thinking. Whether you’re working with a professional production company or creating content in-house, focus on telling a story that resonates with your audience and reflects your brand’s unique value.

Remember: The best corporate videos don’t feel like corporate videos. They feel like stories worth watching and sharing.

Final Thoughts

The videos featured here represent the pinnacle of corporate video production, each winning awards and recognition for their creativity, effectiveness, and impact. Use them as inspiration, but remember that authenticity and understanding your audience are more important than big budgets. With the right strategy and story, any company can create video content that connects, engages, and drives results.

17 Mar: StartMotionMEDIA: Video Company for Products & Startups

Elevate your brand with effective video marketing.

Happy to see you here.
Grab a video ad. I have made thousands of them.

-Michael Zeligs, MST: Producer/Director & Product Marketer, using video to drive $1B in Platform Sales for clients since 2010.
Co-Founder & CEO, Start Motion Media.

Let me support you to succeed with video.

 

Book a 15 Minute Call work. talent. renegades. 17

 

Reach out to explore how we can collaborate on your next project and achieve the impossible.
Michael Zeligs, MST
Marketing Director, Executive Producer
San Francisco, California. content@startmotionmedia.com*protected email*
415 409 8075

I’m eager to connect, and discuss how we can bring your brand’s narrative to the forefront and create lasting business success. Let’s make your story our next successful project.

 

Driven by storytelling, I give all my passion to the client, creating unparalleled possibilities.

I MAKE CATEGORY LEADERS USING THESE APPROACHES:

  1. Creating category-leading corporate videos and compelling video campaigns is an art and science that Start Motion Media has mastered. Below, we delve into the approaches that have positioned Start Motion Media as a frontrunner in producing award-winning corporate videos and successful video marketing campaigns.

    Corporate Video Excellence

    • Best Corporate Videos: Emphasizing storytelling, cinematic quality, and message clarity to create impactful corporate videos that resonate with audiences and embody the brand’s essence.
    • Award-Winning Corporate Videos: Crafting videos that not only communicate the company’s message but also engage and inspire, leading to recognition in the industry.
    • Corporate Video Awards: Achieving excellence through creative direction, innovative production techniques, and strategic messaging, resulting in accolades and acknowledgments.

    Marketing Campaign Success

    • Product Video Production: We are always developing narrative-driven, visually captivating videos that highlight the uniqueness of each corporate video project, encouraging viewer engagement and investment.
    • Corporate Case Study: We are always analyzing successful campaigns to extract key strategies, storytelling elements, and promotional tactics that lead to exceeding funding goals.

    Video Production Insights

    • 15 Yrs Commercial Video Production: over time we learned cost-effective strategies and creative processes to producing commercial content, that captures attention and delivers on marketing objectives.
    • Bay Area Video Production Company: Leveraging industry expertise, cutting-edge technology, and creative talent to produce a team of talented producers across San Francisco, Los Angles, Denver, Austin, and New York city. Creations that stand out in the market, and drive brand growth.

    Industry Leadership and Innovation

    • Best Corporate Films: Showcasing a portfolio of corporate videos that set industry standards for quality, creativity, and effectiveness in achieving business and communication goals.
    • Creative Corporate Videos: Pushing the boundaries of conventional corporate videos to create engaging, innovative, and visually stunning content that tells a compelling story.

    Strategic Video Marketing

    • Video Production Company Profile: Highlighting the unique strengths, capabilities, and achievements of Start Motion Media, illustrating how they sculpt the narrative and visual landscape of corporate and crowdfunding videos.

    Navigating Costs and Production Details

    • How Much Does It Cost to Make a Commercial/Video Advertisement: Providing transparent insights into budgeting, resource allocation, and financial planning for video production projects, ensuring clients understand the investment and value proposition.
    By consistently delivering exceptional quality and innovative content, Start Motion Media has established itself as a leader in video production, specializing in corporate videos and video marketing campaigns. Their strategic approach, combined with storytelling prowess and technical expertise, enables them to transform visions into visual masterpieces, making them the go-to choice for businesses and entrepreneurs looking to make a mark in their respective categories.

Praise:

“The whole video process was on rails. Very smooth. As a busy manager, I didn’t have to worry, because they had me covered.” – Rahul P, Marketing Manager, Amazon.com

“We got exactly what we were looking for and more.” – Designer Fund

“Ability to make a commercial product ad that feel cinematic, sets them apart.” – FocusCalm

“Our video helped land us in Cnn-money and Techcrunch. The sales campaign raised over $9M within the first 90 days.”- Baubax

Video Content Creation & Editorial Management

“For every dollar invested in advertorial Content, especially video, advertisers earned roughly six and a half  dollars, making content the second most effective measured medium behind digital search.”1 

“General marketing content development, including video, imaging, and drip communications has proven to be so effective in expanding their customer bases that many Direct to Consumer (DTC) brands have increased their investment in integrated contend strategy by Double- or Triple-Digits over the last year.”3 

 

High-converting video stories to inspire new customers, launch your company, and develop category-leadership.

Video Production Ads Commercial Company 198

 

What are the unique qualities of Start Motion Media’s award-winning Product Videos, Videos, and Investor Pitch Videos?

 

  • Well-crafted, engaging script

An award winning Commercial video will have a well-crafted script that is precise, educational and entertaining. In the pre-production phase, focus on how to bring a personalized touch to your video that will engage the audience in a direct and personable way.

 

Invest in producing a high quality video because the more polished you can make your video, the more your audience will trust that your brand has high standards and strives for excellence. Think you can do better? Then write for us to prove it.

 

  • Authenticity and Soul

Whether you’re seeking to make an inspiring video, or hoping to get a laugh from your audience, make sure that the message your video delivers is authentic to your brand.

Start Motion Media News

Bite-sized marketing-industry “need to know” overviews, for tech-savy marketers.

By Michael Zeligs, MST / Editor-in-Chief / April 10, 2024

Preparing Future Entrepreneurs For The Business World

Arrie Serrant – Preparing Future Entrepreneurs For The Business World   A well-rounded education’s importance in shaping tomorrow’s entrepreneurs cannot be overstated in an increasingly globalized and interconnected business landscape. Education provides the foundational knowledge […]

Read more… Picture4 By Michael Zeligs, MST / Editor-in-Chief / April 10, 2024

Digital Marketing Strategies for Ecommerce Business

Lara Rahib On Digital Marketing Strategies for Ecommerce Business Digital marketing for ecommerce is constantly evolving, with new tools and techniques emerging seemingly every day. In this fast-paced environment, it’s critical for online retailers to […]

Read more… Picture14 By Michael Zeligs, MST / Editor-in-Chief / April 10, 2024

CCaaS 101: A Comprehensive Guide to Cloud Communication

CCaaS 101: A Comprehensive Guide to Cloud Communication In today’s digital age, communication is the lifeblood of any thriving business. Whether you’re leading a small start-up or are at the helm of a vast enterprise, […]

Read more… alexander shatov mr4JG4SYOF8 unsplash By Michael Zeligs, MST / Editor-in-Chief / April 10, 2024

The Evolution of TikTok Content Creation:

The Evolution of TikTok Content Creation: Harnessing Data for TikTok Shop Success In the ever-evolving landscape of social media, TikTok has emerged as a dominant force, captivating millions of users worldwide with its short-form video […]

Read more… Picture12 By Michael Zeligs, MST / Editor-in-Chief / April 10, 2024

Podcasts That Uncover the Latest Solutions in Cybersecurity

Podcasts That Uncover the Latest Threats and Solutions in Cybersecurity Join us on a fascinating journey into the world of cybersecurity podcasts, especially with a notable 67% increase in cyber threats. These podcasts act like […]

Read more… Load More