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Grow Your Business with Real Estate Franchises

Investing in a real estate franchise is a proven strategy for growing a business. With the real estate market continuing to do well, franchising provides an opportunity to exploit with finesse established branding, systems, and training. Whether you’re an entrepreneur looking for a new risk or a real estate professional seeking adding your reach, a real estate franchise can be the right move.

This report will peer into the impacts of real estate franchising, pivotal factors to think about, and top franchises to help you win.

Disclosure: Some links, mentions, or brand features in this article may reflect a paid collaboration, affiliate partnership, or promotional service provided by Start Motion Media. We’re a video production company, and our clients sometimes hire us to create and share branded content to promote them. While we strive to provide honest insights and useful information, our professional relationship with featured companies may influence the content, and though educational, this article does include an advertisement.

Why Choose a Real Estate Franchise?

Real estate franchises offer a memorable many boons over starting a business from scratch. Here are some pivotal benefits:

1. Established Brand Recognition

Franchises give immediate credibility by associating your business with a trusted and well-known brand. Clients are more likely to trust established names in real estate.

2. Proven Business Model

You gain access to a schema that has been vetted and perfected for success, reducing the trial-and-error phase of a startup.

3. Continuing Training and Support

Franchise owners benefit from continuous training, marketing support, and access to ultramodern tools and technologies.

4. Network and Resources

Franchisees often belong to a larger network, offering opportunities for combined endeavor, shared resources, and referrals.

5. Scalability

With a franchise, you can scale your operations more efficiently, employing systems and processes already in place.


Components of a Real Estate Franchise Business Plan

Before diving into a real estate franchise, create a detailed business plan. Include the following elements:

1. Market Analysis

  • Evaluate local real estate trends.
  • Identify target demographics and their housing needs.
  • Research competition and assess market saturation.

2. Financial Plan

  • Estimate initial investment and continuing costs (franchise fees, royalties, marketing).
  • Project revenue and profit margins drawd from local market conditions.
  • Include funding sources (personal savings, loans, investors).

3. Marketing Strategy

  • Describe how you’ll exploit with finesse the franchise’s marketing tools.
  • Plan for local advertising campaigns and community involvement.
  • Include a strategy for marketing, such as Organic Discovery, social media, and online listings.

4. Operational Plan

  • Detail staffing requirements and roles.
  • Explain your day-to-day operations and how you’ll ensure compliance with the franchise’s guidelines.
  • Include plans for training and employee development.

5. Growth Plan

  • Set aims for client acquisition, sales volume, and market share.
  • Peer into options for growing your your territory or adding additional locations.

Top Real Estate Franchises to Think about

1. RE/MAX

  • Overview: Known for its global reach and strong brand presence.
  • Features: Ahead-of-the-crowd commission structures and covering training programs.
  • Perfect For: Undergone agents seeking autonomy.

2. Keller Williams Realty

  • Overview: One of the largest real estate franchises worldwide, emphasizing agent-focused models.
  • Features: Reliable training and technology tools.
  • Perfect For: Agents looking for continuous education and tech support.

3. Century 21

  • Overview: A globally recognized brand with a target community-oriented service.
  • Features: Extensive marketing resources and a collaborative network.
  • Perfect For: Entrepreneurs new to real estate franchising.

4. Coldwell Banker

  • Overview: Established in 1906, this franchise offers a plenty of experience and trust.
  • Features: Advanced marketing tools and luxury property specialization.
  • Perfect For: Those focusing on high-end markets.

5. EXIT Realty

  • Overview: Known for its sensational invention approach and residual income opportunities for agents.
  • Features: Distinctive commission model and leadership training.
  • Perfect For: Agents focused on long-term financial growth.

Costs and Fees of Real Estate Franchises

Initial Franchise Fees

  • Most real estate franchises need an initial fee ranging from $10,000 to $35,000, depending on the brand and market size.

Royalty Fees

  • Franchisees pay continuing royalties, typically a percentage of gross revenue (ranging from 5% to 10%).

Marketing Fees

  • Many franchises charge additional fees for national and local advertising campaigns, usually around 1%–3% of gross revenue.

Other Costs

  • Office setup, technology, insurance, and staffing are additional expenses to budget for.

Steps to Start a Real Estate Franchise

1. Research and Select a Franchise

  • Evaluate various franchises drawd from your budget, expertise, and market demand.
  • Attend franchise expos and meet with representatives.

2. Get Financing

  • Sort out whether you’ll use personal funds, apply for business loans, or seek investors.

3. Sign the Franchise Agreement

  • Carefully critique the terms, fees, and obligations before signing.

4. Complete Training

  • Attend the franchise’s training programs to learn about their systems, tools, and best practices.

5. Launch Your Business

  • Set up your office, hire staff, and start marketing your services.

Common and How to Overcome Them

1. High Initial Costs

  • Solution: Seek financing options like SBA loans or franchise-specific funding programs.

2. Market Competition

  • Solution: Target building relationships within the community and differentiating your services.

3. Adapting to Franchise Systems

  • Solution: Get Familiar With training and support programs to fully merge into the franchise’s model.

FAQs

1. What is the typical ROI for a real estate franchise?

Returns vary derived from location, market conditions, and operational efficiency. On average, franchises can start turning profits within 1–3 years.

2. Do I need real estate experience to own a franchise?

Not always. Some franchises give extensive training, making it possible for beginners to have more success.

3. Are real estate franchises recession-proof?

Although no business is entirely recession-proof, the real estate market often adapts to economic shifts, making franchises relatively strong.

4. How much time does it take to start a real estate franchise?

The process typically takes 3–6 months, including training, setting up operations, and launching.

5. Can I own multiple franchises?

Yes, many franchisees expand by opening multiple locations or territories once their first franchise is successful.


A real estate franchise offers a distinctive combination of established branding and entrepreneurial freedom, providing the tools and support needed to grow a successful business. By carefully conducting vetting on a franchise and executing a solid business plan, you can tap into the lucrative world of real estate and achieve long-term success.

Digital Marketing in Real Estate