Kickstarter Video Production Cost: Affordable Crowdfunding Video

Creating a Kickstarter video is an necessary part of launching a successful crowdfunding campaign. The cost of producing a Kickstarter video can vary widely, depending on multiple competing elements such as the length of the video, the production quality, the location of the shoot, and whether you hire professionals or do it yourself. Here’s a deconstruction of what you might expect regarding costs:

Do-It-Yourself (DIY) Approach

• Equipment Rental or Purchase: If you don’t already own a good quality camera and audio equipment, you will need to rent or buy them. Camera rentals can cost anywhere from $50 to $200 per day, although a decent microphone and lighting kit can cost around $100 to $300.
• Software: Editing software like Adobe Premiere Pro or Definitive Cut Pro has a monthly subscription fee ranging from $20 to $50.
• Miscellaneous: Props, costumes, or location fees might also need to be considered, depending on your video's content.

DIY total cost range: $200 to $1000+

Professional Production

• Pre-Production: This includes scriptwriting, storyboard creation, and planning. Costs can range from $500 to $3000, depending on the complexity of the video.
• Production: Hiring a professional crew with equipment for shooting the video typically costs between $1000 and $5000 per day. This includes directors, cameramen, sound technicians, and lighting technicians.
• Post-Production: Editing, adding music, voice-over, and special effects can cost between $500 and $7000, depending on the video's length and complexity.

Professional total cost range: $2000 to $15000+

Additional Factors Influencing Cost

• Location and Permits: Shooting on location may need permits or rental fees, which can add to the cost.
• Talent Fees: If you hire actors or presenters, you will need to pay for their time, which can vary widely.
• Music and Stock Footage: Licensing fees for music or purchasing stock footage can add to the total cost.

Truth

The cost of producing a Kickstarter video can vary significantly derived from your approach and the video's complexity. A DIY video can be made on a tight budget, typically ranging from a few hundred to a thousand dollars. In contrast, a professional production will likely start at a few thousand dollars and can go much higher derived from the project's demands. The pivotal is to balance the quality of the video with your budget, making sure it effectively communicates your campaign's message and engages your primary customers.