Today
I’m
going
to
teach
you
everything
I
do
to
help
any
project
to
raise
to
your
within
the
first
48
hours
of
going
live
with
a
campaign.
What
you
do
with
it
after
that
is
up
to
you. 
Sound
good?

Top
Choices
of
Pr 
– 
What
You
Should
Do
About
It

With
an
implausible
reach
and
outreach
approach,
campaigns
are
seeing
their
pledge
rate
and
exposure
multiply
with
the
assistance
of
an
undergone
team
that
may
put
their
project
before
the
proper
eyes.
That’s
why
all
the
top
campaigns
press
as
a
portion
of
their
advertising
strategy.
Although
crowdfunding
campaigns
certainly
gain
from
having
a
group
of
people
specializing
in
the
undertaking,
there
continue
to
be
plenty
of
solo
consultants
that
may
help,
too.
Classic
PR
campaigns
have
a
tendency
to
follow
along
with
the
1
pitch
fits
all
strategy
which
is
based
around
a
normal
press
release.
Successful
campaigns
need
fantastic
.
Indiegogo
campaigns
especially
need
the
additional
exposure
to
become
funded.
Also,
you
won’t
ever
have
to
spam
people
with
ads.

I
feel
inspired
that
you
chose
to
show
up
today,
because
what
this
community
is
already
doing
really
amazes
me. 

You
are
up
to
such
incredible
things. 
Being
a
startup
entrepreneur
is
a
calling
–
>
you
are
creating
solutions,
you
are
thinking
the
confines
of
normal
day
to
day,
and
you
are
walking
the
talk
by
networking
with
each
other
to
make
your
lasting results
more
powerful.

I
feel
to
lucky
to
get
to
share
these
keys
with
you,
because
I
know
you
are
going
to
be
able
to
run
with
them
and
make
a
huge
.

I’m
here
to
share
with
you
a
skill
set
–
I
learned
through
trial
and
testing
in
over
a
hundred
campaigns,
it’s
a
marketing
approach
that
combines

telling
your
personal
story
and
then

direct
community
organizing
–
this
is
really
different
than
an
established
company
presenting
a
product
–

it’s
a
skill
set
that
paves
a
way
for
you
to
introduce
yourself
personally
as
a
founder
and
gather
and

train
what
we
call
“evangelists”
–
people
who
believe
in
you
so
much
that
they
are
willing
to
give
up
their
money
and
their
time
to
support
YOUR
dream.
How
on
earth
could
you
motivate
someone
to
do
that
when
you
don’t
even
have
a
product
yet?
More
on
that
soon.

I’m
also
going
to
talk
about

some
findings
of
projects
that
ed. 
I’m
going
to
give
you
the
schedule
that
we
use
to
launch
campaigns,
Finally,
I’m
going
to
show
the
exact
four
step
conversation
that
is
how
we
build
evangelists
and
activate
your
community
around
your
launch
day
so
you
can
10X
increased
likelihood
to
finish
as
a
success.
I’m
going
to
cover
what
goes
into
video
planning,
as
well
as
some
tips
for
how
to
shoot
and
edit
your
video
that
makes
crowdfunding
sense.

Why
PR?

I
love,
love
,
love
this
work,
I’m
so
excited,
because
I
know
that
sharing
your
crowdfunding
project
is
one
the
most
important
things
I
can
do
with
your
life
–
I
see
how
it’s
creates
a
funnel
for
prosperity
and
creativity
to
pour
through
everyone
who
does
it. 
A
crowdfunding
project
is
so
much
bigger
than
the
money
you
might
raise,
because
the
people
you
touch
and
inspire
are
going
bring
unheard
of
resources
and
ideas
to
your
business
,
and
then
they
will
go
on
bring
other
people
to
you
to
do
the
same.
I
sincerely
believe
it’s
the

best
way
to
gain
momentum
with
your
business
regardless
of
what
stage
you
are
at.

But
here’s
the
thing:

is
a
speculative
act. 

As
much
as
crowdfunding
has
democratized
anyone’s
ability
to
contribute
or
receive
funding,
I
see
that
what
is
rarely
discussed
is
the
great
risk
and
the
unknowns
that
are
an
ineherent
part. 
You
really
won’t
have
any
idea
bout
how
your
project
will
perform
on
the
launch
day,
and
you
absolutely
need
to

“spec
out”
your
launch
in
advance
to
at
least
have
a
healthy
analyzing
of
how
much
risk
there
is. 
because
after
running
hundred
of
projects
and
seeing
the
darker
corners
of
this
industry,
there
are
just
too
many
modalities
to
blow
it:
secretive
agencies
charging
outrageous
amounts
for
nonperforming
promises,
Facebook
and
google
don’t
care
if
your
clicks
convert,
if
you
get
to
sales
on
social
media
they’ll
sideline
all
your
content
–
let’s
face
it:
it’s
really
hare
to
sell
something
from
scratch
and
not
spend
a
huge
amount
of
money
doing
it.
–
,
I’m
here
to
lower
the
water
line
for
how

we
use
grassroots
community
organizing
to
get
stable
outcomes
everytime
at
a
fraction
of
the
cost
of
ads
and
PR
agencies.

Online
Marketing-
Dead
or
Alive?
–
The
Basics

To
use
very
effective
PR
and
marketing
and
advertising
strategies
you
need
to
to
be
able
to
connect
with
your
intended
audience.
In
a
nutshell,
PR
is
a
superb
complement
to
the
crowdfund
system.
TopLevel
PR
offers
crowdfunders
several
packages
to
pick
from
to
they
are
receiving
the
correct
help
they
will
need
to
be
successful.

Life
After
Marketing

Get
Funded
PR
has
a
history
of
getting
results
and
is
a
thought
leader
once
it
comes
to
crowdfund
advertising.
Obviously,
media
relations
is
wholly
different
now
to
when
I
started
20
decades
ago.

The
Battle
Over
Market
Share

Here’s
What
I
Know
About
Launch
Pr

If
any
PR
service
is
attempting
to
get
you
to
buy
what’s
basically
a
glorified
press
release,
then
don’t
waste
your
earnings!PR
providers
come
up
short
in
regards
to
getting
their
clients
results.

Your
story
matters

each
and
every
one
of
us
has
an
idea
inside
us,
And
what
other
business
method
allows
you
to
engage
your
audience
first
and
build
your
product
after? 
Here’s
the
pivotal
about
story:
people
won’t
buy
what
your
selling,
they
buy
who
you
are
and
the
passion
and
enthusiasm
you
have
for
your
way
of
life. 
I
had
a
client
reflect
on
his
campaign
–
he
said,
you
know,

if
I
delivered
the
project
on
time
but
didn’t
let
my
backers
in
on
every
detail
of
our
business
development
practice,
I
would
have
failed.

Where
I
came
from

My
Dad
were
entrepreneurs
add to
called
DIM
that
has
powerful
hormone
properties.

The
google
ads
weren’t
even
converting
enough
to
pay
for
themselves.
People
we
met
at
conferences
weren’t
employing
the
business
cards
that
were
handed
to
them
to
write
us
back.

It
wasn’t
until

my
dad
went
out
on
a
limb
and
made
a
personal
call
to
tell
a
friend
about
the
research
helping or assisting
the
add to,
and
then
they
partnered
to
get
a
write
up
in
the
townshend
letter,
that
soon
they
found
their
first
supplier
agreement.

What’s
so
interesting
about
their
experience?
My
parents
company
went
from
zero
orders,
huge
financial
risk,
and
spending

lots
of
money
on
costly
useless
marketing
efforts
to
over
two
million
dollars
in
yearly
revenue
in
only
a
few
years,
not
because
of
technology
or
marketing
but
because
of
two
friend’s
who
they
made
contact
with
in
the
industry.
Making
a
million
dollars
in
your
business
had
alot
more
to
do
with
the
power
of
friendship
and
partnership
than
any
of
the
mass
visibility
approaches
you
might
think
are
today’s
marketing
must-haves.

The
birth
of
p2p
marketing

Fast
forward
to
2009
–
I
started
StartMotionMEDIA
because
I
saw
so
many
entrepreneurs
ready
to
profit
from
their
passions
through.
and
I
was
amazed
at
how
it
was
the
most
direct
route
to
small
and
medium
levels
of
funding.
Here’s
an
insight
for
the
direction
I
took
it:
I
was
going
to
kick
everything
off
with
a
mini
workshop
on
a
variety
of
topics. 
I
sent
out
a
Facebook
invite
inviting
to
my
community,
and

I
had
about
50
responses
for
friends
who
wanted
to
come.
I
was
really
excited
for
the
event,
and
I
trusted
the
numbers
that
facebook
gave
me
as
“interested”.
But

when
I
went
to
the
meeting
location
on
the
day
of
the
event,
not
a
single
person
showed
up. 
I
was
devastated. 
In
that
moment
I
realized
that
Facebook’s
generalized
report
on
my
community
engagement
had
completely
failed
me.
I
vowed
never
again
to
rely
only
on
social
media,
and
in
that
moment
I
saw

that
community
is
really
just
a
mass
of
individuals,
and
to
pursue
actual
personal
contact
with
the
folks
who
I
wanted
to
display
my
idea
to,
would
be
the
only
way
to
judge
if
anyone
in
particular
had
enough
buy-in
to
join.

Since
then,
anytime
I’m
doing
outreach
for
anything,
each
person
gets
a
personal
message
from
me…I’m
even
willing
keep
track
and
follow
up
if
they
don’t
respond
to
my
first
message.
I
show
that
I
want
to
show
up
as
a
friend
to
someone
before
I
make
any
kind
of
ask
of
them,
and
people
really
value
how
much
individualized
hand
holding
I
give
them
to
support
them
to
make
their
investment
amid
the
billions
of
other
things
that
are
on
their
mind.

Very
good
marketing
produces
a
picture
of
your
business
for
your
customers
that
includes
your
company
culture
(branding)
your
products
or
services.
That’s
because
you’re
likely
to
need
to
tell
people
what
your
company
is
about
and
why
they
ought
to
fund
you.
A
small
company
typically
are
not
able
to
get
a
conventional
bank
loan
if
it
has
been
operating
for
under
2
decades
or
is
asking
for
less
than
$250,000.

Now
when
promote
things
I
get
huge
response
and
tons
of
actual
supporters,
AND
I
get
the
pleasure
of
having
continuing,
warm
relationships
with
the
people
I
care
about
most.
Here’s
what
I
ed. 
–
and
they
to
write
me
back.
Seriously. 
When
I
send
a
typical
run
of
the

mail
newsletter
to
3,000
people,
I
get
25%
opens,
3%
clicks,
and
maybe
two
to
five
people
will
write
me
back.
 
When
I
send
a
personal
message
campaign,
where
the
recipients
feel
singled
out
as
if
I
just
hit
“compose”, 

Personal
message
=
100%
open
rate
and
30-40%
reply
rates
(!!!) 
I
can
send
a
mail
to
my

500
closest
friend
and
I’ll
have
200
people
write
me
back! 
This
kind
of
engagementis
what
can
actually
contribute
to
my
bottom
line
once
I
go
live,
and
it
always
come
from
one
on
one
relationships,
personal
conversations
happening
through
direct
message.

Why
is
this
important?

When
it
comes
to
crowdfunding,
especially
for
the
first
20
to
40
thousand
dollars,
the
people
that
matter

most
are
your
actual
friends,
family,
acquaintances,
colleagues,
coworkers,
and
anyone
else
who
you
have
even
the
slightest
amount
of
personal
connection
with
in
your
life. 
Whoever
you
convert
with
ads
and
PR
after
that
is
up
to
you,
but
I
can
tell
you
that
ads
and
PR
wont
convert
AT
ALL
unless
you
have
a
get
grassroots
funding
base
of
people
who
care
for
you.

Some
people
say

“I
don’t
want
to
market
to
my
friends,
that
feels
sleazy”
–
but
actually,
everyone
in
your
life
misses
you
and,
they
want
a
chance
to
connect
with
you
about
anything. 
Plenty
of
people
will
back
you
not
because
they
love
your
project,
but
because
they
love
you. 
And
people
that
love
you
are
a
hundred
times
more
likely
to
buy
anything.

core
teaching
3-
Your
video:

Now
we
are
going
to
look
at
what
makes
a
video
really
stand out. 
There
are
three
s
to
any
video
that
create
an
immediate
and
lasting
impression
on
the
viewer
–
sound
quality,
background
music,
and
image
quality. 
Many
viewers
will
bounce
immediately
from
a
piece
that
doesn’t
meet
these
qualities,
so
it’s
very
to
get
your
instantly
recognizable
quality
characteristics
nails
–
this
is
more
important
than
story,
more
important
than
product. 
If
it
feels
cheesy
with
boring
or
corporate
background
music,
if
the
visuals
are
shaky
or
if
you
show
them
only
a
talking
head,
if
the
interview
audio
is
echoey
or
boomy
–
these
will
destroy
credibility
very
fast. 
You’ve
invested
so
much
in
your
project. 
Why
would
you
risk
all
that
by
proclaiming
to
that
you
didn’t
invest
in
your
video?
Here’s
a
special
equation
that
viewers
are
always
employing
to
measure
whether
they
will
donate
to
a
project
–
investment
in
video
equals
investment
in
a
quality
project.

I
know
I
can
become
a
backer
to
a
project
when
it
has
an
amazing
video,
because
I
see
that
the
creator
has
good
attention
to
details
and
that
they
really
care
about
my
experience.

So
I’m
going
to
have
you
look
at
a
few
video
findings,
and
to
see
what
a
top
shelf
video
really
looks
and
sounds
like

How
to
connect
with
me

I
want
you
to
have
more
breathing
room,
for
your
launch
to
feel
easy
and
.
And
so
I’ve
made
something
that
will
let
you
always
have
access
to
me
no
matter
when
you
plan
your
launch.

Fully
Funded
a
online
community
and
a
5
week
course
of
what
I’ve
taught
you
today
and
so
much
more,
it’s
super
cool,
it
includes
all
of
the
tasks
you
need
to
do
to
launch
a
campaign,
organized
in
an
course
center,
plus
weekly
support
calls,
my
online
community,
and
links
to
the
apps
and
resources
that
help
most.